Optimize Websites For Global ROI

OPTIMIZE YOUR WEBSITE FOR GLOBAL RETURN-ON-INVESTMENT Mike Belasco @belasco Gaëlle Callnin @cofrenchy

Optimizing websites for global ROI ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet = Global * Source: Internet World Stats (www.internetworldstats.com)

Internet = Global ,[object Object],[object Object],[object Object]

Leveraging your website globally ,[object Object],[object Object],[object Object]

Global Passport: Language, Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Considerations: Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International SEO What You Need To Know And Consider

International SEO ,[object Object],[object Object],[object Object],[object Object]

International Search Marketing Landscape ,[object Object],[object Object],[object Object],[object Object]

Top Search Engines Across The Globe ,[object Object]

Explore Demand Internationally ,[object Object]

Explore Competition Internationally ,[object Object]

Explore Competition Internationally ,[object Object],[object Object]

Site Architecture For International SEO

Many Ways to Skin an Int’l Site ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using Sub Domains For Int’l Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Unique Sites For Int’l Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Sub-folders for Int’l Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hosting and Domain Issues ,[object Object],[object Object]

On-page Intl SEO Tactics ,[object Object],[object Object],[object Object]

On-page Intl SEO Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]

International Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: French SEO ,[object Object]

Example: Language & User Content

Example: Language & User Content ,[object Object]

Thank You! ,[object Object],[object Object]

Optimize Websites For Global ROI

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Optimize Websites For Global ROI