10 Tips On How To Optimize Your Web Design Business Site


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Tips for web designers on how to better optimize their own sites for the search engines

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10 Tips On How To Optimize Your Web Design Business Site

  1. 1. Optimize Your Web Design Business Site: 10 Tips On SEO (Search Engine Optimization) to Drive Traffic To Your Business presented by seOverflow
  2. 2. <ul><li>seOverflow is a search engine optimization and pay per click marketing company in Denver, CO. </li></ul><ul><li>We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer customized, innovative SEO services to their clients. </li></ul><ul><li>We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members. </li></ul>Who Is seOverflow?
  3. 3. <ul><li>Most businesses assume their site will be ranked high on “The Google”. </li></ul><ul><li>When they are not showing up on the search engines they get frustrated with their web designers. </li></ul><ul><li>Customers who make more money (because they get search engine traffic) tend to stick around longer and refer more business. </li></ul><ul><li>Overall the competition is only getting tougher. </li></ul>Web Designers Need to Offer SEO
  4. 4. <ul><li>On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website. </li></ul><ul><li>Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes. </li></ul>SEO From 30,000 Feet
  5. 5. <ul><li>Use the Google Keyword tool combined with brainstorming to figure out what people are searching for in relation to your business. </li></ul><ul><li>Besides ‘local’ keywords, what other niches can you compete in (e.g ‘legal website designer’, ‘travel website developer’, etc.). </li></ul><ul><li>Be sure to pick carefully as these keywords form the foundation of your SEO strategy. </li></ul><ul><li>Assign 1-3 keywords per appropriate page of your site (eg, not the privacy policy). </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul>Tip 1: Perform Proper Keyword Research
  6. 6. <ul><li>Spiderability </li></ul><ul><li>Accessibility (Broken Links, W3C, File Size etc.) </li></ul><ul><li>Title Tags </li></ul><ul><li>H Tags </li></ul><ul><li>Keyword Prominence </li></ul><ul><li>Meta Tags </li></ul><ul><li>Image Optimization </li></ul>Tip 2: Critical On-page Optimization Components
  7. 7. <ul><li>Make sure and get links from all client websites you design. </li></ul><ul><li>Use keywords from research as anchor text (e.g. instead of ‘Firm Name’ as anchor use ‘Denver Web Designers – Firm Name’). </li></ul>Tip 3: Get More Effective Links From Your Clients
  8. 8. <ul><li>Submit your website and your clients’ websites to CSS Galleries. </li></ul><ul><li>You can find a list of a ton of CSS Galleries here: </li></ul><ul><li>http://www.webgallerylist.com/ </li></ul><ul><li>Many offer ‘do follow’ links that count. </li></ul><ul><li>Submitting your clients’ sites indirectly helps your own site. </li></ul>Tip 4: Submit to CSS Galleries
  9. 9. <ul><li>Submit your website to ‘niche’ or ‘vertical’ web design directories which offer followed links without a link exchange. </li></ul><ul><li>Where possible, alternate link text and descriptions used in the directories. </li></ul><ul><li>http://www.webdesigners-directory.com (good) </li></ul><ul><li>http://www.designdir.net/ (good) </li></ul><ul><li>http://killersites.com (this site redirects) </li></ul>Tip 5: Submit Your Site to Niche Design Directories
  10. 10. <ul><li>Create profiles and add your link on sites like Digg.com, LinkedIn.com, Twitter (nofollowed), web design forums etc. </li></ul><ul><li>Typically the more you participate in these social networks, the more powerful your link will become from internal linking. </li></ul>Tip 6: Create Social Media Profiles
  11. 11. <ul><li>Write an article and submit to sites such as ezinearticles.com . </li></ul><ul><li>Write a guest blog post for a popular blog, search for opportunities like ‘”Guest blog” + “web design”’. </li></ul><ul><li>Create a how-to article (something about Photoshop maybe) and distribute to site such as Instructables.com . </li></ul>Tip 7: Write And Distribute Content And Articles
  12. 12. <ul><li>Every Meetup.com group you join gives you a keyword rich text link from that profile. </li></ul><ul><li>Join BBB or Chamber of Commerce if link ops look good. </li></ul><ul><li>Sponsor events or charities and be sure and ask for a link back. </li></ul>Tip 8: Join Orgs and Associations
  13. 13. <ul><li>Be sure to claim your local business listings on sites like Google Maps, Yahoo Local, BOTW Local, MSN. </li></ul><ul><li>Enhance your profile with photos, coupons, etc where possible. </li></ul><ul><li>Get clients to leave reviews on sites that accept local business reviews. </li></ul><ul><li>Check competitors reviews and ‘web pages’ for review and link ops. </li></ul>Tip 9: Submit Local Biz Info
  14. 14. <ul><li>Having a Flash site doesn’t exclude you from being able to optimize. </li></ul><ul><li>Use SWFObject to embed Flash and make use of ‘noflash’ div for content. </li></ul><ul><li>Look into SWFAddress as well to create ‘separate’ urls for each ‘page’ of your Flash site. </li></ul>Tip 10: SEO Your Flash Site