Advanced Link Building Strategies


Published on

Steve Wiideman's presentation from Creative Search Strategies that covers how to build natural, organic links through attractive, interesting, and useful content. In Advanced Link Building Strategies, you'll see examples of how some website owners capture 4,000 to 20,000 links without ever paying a penny in promotion costs. Watch video online now at

Published in: Self Improvement
1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Advanced Link Building Strategies

  1. 1. Advanced Link Building Strategies<br />Steve Wiideman<br /><br />
  2. 2. 8 Powerful Link Building Strategies<br />Be Found Where Competitors Are<br />Joint Content Contribution<br />Advanced Tutorials & How To’s<br />Create a Controversy<br />Conduct Research & Discuss the Results<br />Establish Yourself as an Authority<br />Create a Free Tool, Product, Plugin or Extension<br />Recognition & Interviews<br />Off-Page Link Building<br />
  3. 3. Link What?<br />Why is building links important to achieving higher ranking in the search results?<br />Relevancy + Popularity + User Choice<br />= Higher Ranking<br />
  4. 4. #1: Level the Playing Field<br />Be Found Where Competitors Are:<br />Tools to Use:<br /><ul><li>
  5. 5. LinkScape</li></ul>(<br /><ul><li> Yahoo! Site Explorer </li></ul>(<br />Video: How to Get Links Where Competitors Have Them:<br /><br />
  6. 6. #2: Joint Content Contribution<br />Contributors Often Link to Their Attributions<br />Example:<br />David Mihm’s<br />Local Search <br />Ranking <br />Factors<br />5,663<br />Inbound Links<br />
  7. 7. #3: Advanced Tutorials & How To’s<br />Good Content Easily Picks Up Links<br />Example:<br />Bruce Clay’s<br />Tech Tips<br />245<br />Inbound Links<br />
  8. 8. #4: Create a Controversy<br />Good Content Easily Picks Up Links<br />Example:<br />Jason Calacanis<br />Vs.<br />Danny Sullivan<br />72<br />Inbound Links<br />
  9. 9. #5: Conduct Research & Discuss Results<br />Good Content Picks Up Links FAST<br />Example:<br />Ian Lurie &<br />Steve Wiideman<br />Analyze Google<br />Breadcrumbs<br />20<br />Inbound Links<br />(In 3 Weeks)<br />
  10. 10. #6: Establish Yourself as an Authority<br />SEO News Sites Pick up TONS of Links<br />Example:<br />WebProNews<br />Does Interviews<br />With Experts<br />183<br />Inbound Links<br />
  11. 11. #7: Create a Free Tool or Plugin<br />People Like Free Stuff<br />Example:<br />Xenu Link Sleuth<br />Broken Link Software<br />20,575 Inbound Links<br />20,575<br />Inbound Links<br />
  12. 12. #8: Recognition and Interviews<br />People Like to Be Recognized<br />
  13. 13. Have a Game Plan for 2011!<br />
  14. 14. Connect with Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br /><br /><br />P. (562) 732-4417<br />E.<br />@seosteve<br />