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HOW TO WIN
INFLUENCERS WITH
SMART CONTENT
MARKETING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketi...
Influencer marketing +
content marketing = ?
@seosmarty #InfluencerDays
1. Content marketing
=> influence the
influencer
@seosmarty #InfluencerDays
Association of National Advertisers (ANA) report, The Value of
Influencer Content 2017 from Linqia@seosmarty
 Influencer-powered content is more authentic
and trusted than brand-created content;
@seosmarty
 Influencer-powered con...
@seosmarty
Types of
influencer-driven
content
@seosmarty #InfluencerDays
Interviews (text, podcast, video, Twitter chats, etc.)
@seosmarty #InfluencerDays
Expert roundup / Group interview
@seosmarty #InfluencerDays
Guest post
@seosmarty #InfluencerDays
Surveys
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty
...many of those who took part have
said to me "if I ever need anything...
Finding & inviting
influencers
@seosmarty #InfluencerDays
Start by making a list of
influencers you already
interact with
@seosmarty #InfluencerDays
MyBlogU.com: Invite initial contributors
@seosmarty #InfluencerDays
Buzzsumo.com: Find more active influencers
@seosmarty #InfluencerDays
Associated ego-bait:
@seosmarty
Associated egobait is when you
flatter a blogger through association
with other powerful a...
Associated ego-bait:
@seosmarty #InfluencerDays
Make yourself known: Work out
systems and tools to
continuously interact with
influencers you collaborate with
@seosmarty ...
Twitter lists
@seosmarty #InfluencerDays
Private groups (Facebook, Slack, etc.)
@seosmarty #InfluencerDays
Formatting &
promoting
@seosmarty #InfluencerDays
Use visual marketing to generate more awareness
@seosmarty #InfluencerDays
Bannersnack & Canva (Freemium): Visuals
incorporating contributors
@seosmarty #InfluencerDays
Tweetable quotes:
@seosmarty #InfluencerDays
Visual quotes:
@seosmarty #InfluencerDays
Mistakes
@seosmarty #InfluencerDays
 Doing too many expert roundups
@seosmarty #InfluencerDays
 Doing too many expert roundups
@seosmarty
 Scaling too much: Focus on connections!
#InfluencerDays
 Doing too many expert roundups
@seosmarty
 Scaling too much: Focus on connections!
 Failing to find an interesting and...
AVOID!
@seosmarty #InfluencerDays
STAND
OUT!
@seosmarty #InfluencerDays
QUESTIONS?
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
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How to get influencers help in content marketing and vice versa

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Here are my slides from Influencer Marketing Days conference which took place on September 26 2017 in NYC.

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How to get influencers help in content marketing and vice versa

  1. 1. HOW TO WIN INFLUENCERS WITH SMART CONTENT MARKETING By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas Influencer marketing days NYC, September 26th, 2017
  2. 2. Influencer marketing + content marketing = ? @seosmarty #InfluencerDays
  3. 3. 1. Content marketing => influence the influencer @seosmarty #InfluencerDays
  4. 4. Association of National Advertisers (ANA) report, The Value of Influencer Content 2017 from Linqia@seosmarty
  5. 5.  Influencer-powered content is more authentic and trusted than brand-created content; @seosmarty  Influencer-powered content sparks audience engagement  Influencer-powered content provides higher ROI #InfluencerDays
  6. 6. @seosmarty
  7. 7. Types of influencer-driven content @seosmarty #InfluencerDays
  8. 8. Interviews (text, podcast, video, Twitter chats, etc.) @seosmarty #InfluencerDays
  9. 9. Expert roundup / Group interview @seosmarty #InfluencerDays
  10. 10. Guest post @seosmarty #InfluencerDays
  11. 11. Surveys @seosmarty #InfluencerDays
  12. 12. Multi-Format Expert Roundup: Case Study @seosmarty #InfluencerDays
  13. 13. Multi-Format Expert Roundup: Case Study @seosmarty #InfluencerDays
  14. 14. Multi-Format Expert Roundup: Case Study @seosmarty #InfluencerDays
  15. 15. Multi-Format Expert Roundup: Case Study @seosmarty #InfluencerDays
  16. 16. Multi-Format Expert Roundup: Case Study @seosmarty ...many of those who took part have said to me "if I ever need anything, just ask." You can't buy those sorts of connections. David Bain #InfluencerDays
  17. 17. Finding & inviting influencers @seosmarty #InfluencerDays
  18. 18. Start by making a list of influencers you already interact with @seosmarty #InfluencerDays
  19. 19. MyBlogU.com: Invite initial contributors @seosmarty #InfluencerDays
  20. 20. Buzzsumo.com: Find more active influencers @seosmarty #InfluencerDays
  21. 21. Associated ego-bait: @seosmarty Associated egobait is when you flatter a blogger through association with other powerful and influential bloggers. Anthony D. Nelson #InfluencerDays
  22. 22. Associated ego-bait: @seosmarty #InfluencerDays
  23. 23. Make yourself known: Work out systems and tools to continuously interact with influencers you collaborate with @seosmarty #InfluencerDays
  24. 24. Twitter lists @seosmarty #InfluencerDays
  25. 25. Private groups (Facebook, Slack, etc.) @seosmarty #InfluencerDays
  26. 26. Formatting & promoting @seosmarty #InfluencerDays
  27. 27. Use visual marketing to generate more awareness @seosmarty #InfluencerDays
  28. 28. Bannersnack & Canva (Freemium): Visuals incorporating contributors @seosmarty #InfluencerDays
  29. 29. Tweetable quotes: @seosmarty #InfluencerDays
  30. 30. Visual quotes: @seosmarty #InfluencerDays
  31. 31. Mistakes @seosmarty #InfluencerDays
  32. 32.  Doing too many expert roundups @seosmarty #InfluencerDays
  33. 33.  Doing too many expert roundups @seosmarty  Scaling too much: Focus on connections! #InfluencerDays
  34. 34.  Doing too many expert roundups @seosmarty  Scaling too much: Focus on connections!  Failing to find an interesting and engaging topic for your content #InfluencerDays
  35. 35. AVOID! @seosmarty #InfluencerDays
  36. 36. STAND OUT! @seosmarty #InfluencerDays
  37. 37. QUESTIONS? By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas

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