Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google AuthorRank for Businesses (Rel=publisher) #pubcon

28,842 views

Published on

My presentation at #pubcon: How websites, brands and publishers can benefit from Google AuthorRank update

Published in: Technology

Google AuthorRank for Businesses (Rel=publisher) #pubcon

  1. Google AuthorRank Update for Brands (rel=“publisher”) By Ann Smarty, Community Manager at Internet Marketing Ninjas
  2. 2007: Google’s ”AgentRank patent”+ “digital signature” to assign thecontent to authors
  3. 2007: Google’s ”AgentRank patent”+ “digital signature” to assign thecontent to authors
  4. 2011: Google updates “AgentRankpatent” + *portable* “digitalsignature” to assign the contentto authors
  5. 2011: Google updates “AgentRankpatent” + *portable* “digitalsignature” to assign the contentto authors
  6. Via rel=“author”Google Plus was initially planned to connect all pieces together: That’s a portable digital signature that is meant to connect all the rest of the web with Google
  7. Google Plus is used to help Google discover*real* people behind the content and use various signals to measure this *human* being’s authority
  8. Google has made it veryclear they want *only* realpeople behind the claimed content
  9.  You can only use your *real* you when creating Google + account
  10.  You can only use your *real* you when creating Google + account You can only use your head shot if you want to see your content verified (no logos)
  11. But what to do if you are a BRAND / BUSINESS: ?
  12. Is there any way for web and corporate entities to jump into GoogleAuthorRank update which is most likely to be the FUTURE ?
  13. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844
  14. Ann Smarty @seosmartyContact us: 518-270-0854

×