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Praja Rajyam- Online Strategy December | 2008
What Can Internet do?? <ul><li>Can Internet mobilize people </li></ul><ul><li>Can Internet change opinions of people </li>...
Yes We can Yes We Can do all the above
Especially when people are looking for  change
How we can leverage Internet
How we can leverage Internet <ul><li>Communicate quickly, authentically and with your own voice </li></ul><ul><li>Two way ...
The Many forms of Web Marketing <ul><li>Corporate Domain </li></ul><ul><ul><li>Corporate Site </li></ul></ul><ul><ul><li>M...
How Much Should We Invest? Cost Reach Low High High Display Blogs Videos Online PR EDM SEO Social media SEM
But before that  build  web property
What Obama Did
political change  cultural change social  change
Hub and Spoke A main website to empower users and supported across digital landscape
3 million contributors 6.5 million donated raiseing $600 Million + $80 average online donation. 93%  less than  $100 13 mi...
What I suggest to Praja Rajyam
Finding Party website
Create Promote Continue Website Blog Presence in  Online photo sharing websites, Video sharing websites, social networks, ...
Suggestions <ul><li>Don't just talk to people -- work with them throughout the election season </li></ul><ul><li>Give peop...
<ul><li>Powered by the web, not advertised on it </li></ul>
Thank You By: Sree Ram  Email id:  [email_address] Blog: http://sriramsomayajula.blogspot.com
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Prajarajyam Online Marketing Strategy

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Prajarajyam Online Marketing Strategy

  1. 1. Praja Rajyam- Online Strategy December | 2008
  2. 2. What Can Internet do?? <ul><li>Can Internet mobilize people </li></ul><ul><li>Can Internet change opinions of people </li></ul><ul><li>Can online campaigns have offline effects </li></ul><ul><li>Can Internet bring donations to party </li></ul><ul><li>Can Internet help in increasing volunteers </li></ul><ul><li>Can Internet bring like minded people into our party? </li></ul>
  3. 3. Yes We can Yes We Can do all the above
  4. 4. Especially when people are looking for change
  5. 5. How we can leverage Internet
  6. 6. How we can leverage Internet <ul><li>Communicate quickly, authentically and with your own voice </li></ul><ul><li>Two way communication hub </li></ul><ul><li>Raise funds from a larger section of people </li></ul><ul><li>Build community and a channel to lead the talk in digital medium </li></ul><ul><li>Reach Influencers </li></ul><ul><li>Spread party agenda in youth and educated sections </li></ul><ul><li>Internal communication hub </li></ul><ul><li>Bring fresh blood and thoughts </li></ul>
  7. 7. The Many forms of Web Marketing <ul><li>Corporate Domain </li></ul><ul><ul><li>Corporate Site </li></ul></ul><ul><ul><li>Microsites for Segmentation </li></ul></ul><ul><ul><li>Intranet/Extranet </li></ul></ul><ul><ul><li>Regionalization </li></ul></ul><ul><ul><li>Newletters </li></ul></ul><ul><li>Search Marketing </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Search Engine Marketing (SEM) </li></ul></ul><ul><li>Out Bound and Syndicated Web Marketing </li></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Syndicated Content and RSS </li></ul></ul><ul><li>Online Media Buys </li></ul><ul><ul><li>Web Advertising </li></ul></ul><ul><ul><li>Contextual Advertising </li></ul></ul><ul><ul><li>Sponsorship and /Cross branding </li></ul></ul><ul><ul><li>Rich Media </li></ul></ul><ul><li>Emerging Mediums </li></ul><ul><ul><li>Online Games </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Online PR </li></ul></ul><ul><ul><li>UGC </li></ul></ul><ul><ul><li>Viral Marketing </li></ul></ul><ul><ul><li>Online Video </li></ul></ul>
  8. 8. How Much Should We Invest? Cost Reach Low High High Display Blogs Videos Online PR EDM SEO Social media SEM
  9. 9. But before that build web property
  10. 10. What Obama Did
  11. 11. political change cultural change social change
  12. 12. Hub and Spoke A main website to empower users and supported across digital landscape
  13. 13. 3 million contributors 6.5 million donated raiseing $600 Million + $80 average online donation. 93% less than $100 13 million email ids 1.2 billion emails sent 1 million text subscribers 2 million profiles on obama website 4 lakh blog posts 35,000 volunteer groups 2 lakh offline events planned via website 100 million views in youtube
  14. 14. What I suggest to Praja Rajyam
  15. 15. Finding Party website
  16. 16. Create Promote Continue Website Blog Presence in Online photo sharing websites, Video sharing websites, social networks, widgets Mobile community channels Media Buys Search Marketing Email Mobile Ads Widgets PR Offline Evaluate web properties Add more interactive features Create and empower communities Streamline internal communications Measure
  17. 17. Suggestions <ul><li>Don't just talk to people -- work with them throughout the election season </li></ul><ul><li>Give people a reason to participate </li></ul><ul><li>Listen to -- and join -- the conversation outside your site </li></ul><ul><li>Resist the temptation to just ask for votes – be part of a larger revolution chiru is creating </li></ul><ul><li>Don't control, let it go </li></ul><ul><li>Find a anchor to initiate and drive </li></ul>
  18. 18. <ul><li>Powered by the web, not advertised on it </li></ul>
  19. 19. Thank You By: Sree Ram Email id: [email_address] Blog: http://sriramsomayajula.blogspot.com

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