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TensorFlow? NO. This is TentionFlow! GrowthTech TF

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TentionFlow

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유저의 행동 의도를 이해하기 위한 Intention,
유저를 전환으로 유도하기 위한 Attention,
구매 유저의 이탈을 줄이기 위한 Retention,
이를 통합한 데이터 기반 방법론을 TentionFlow라 부릅니다.

Published in: Data & Analytics
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TentionFlow

  1. 1. TensorFlow? NO. This is TentionFlow! GrowthTech TF
  2. 2. 
 ( ) 
 .
  3. 3. ? ? ?
  4. 4. . 
 
 .
  5. 5. ? ..
 ?
  6. 6. ...
  7. 7. 1. , 
 . 2. DNT(Do Not Track) .
  8. 8. , ,
 , 
 .
  9. 9. 
 
 . ( 7 !)
  10. 10. .
  11. 11. 
 .
  12. 12. .
  13. 13. TentionFlow TensorFlow .
  14. 14. Retention
 for TentionFlow Attention
 for Intention
 for
  15. 15. Retention
 for TentionFlow Attention
 for Intention
 for
  16. 16. Intention • ( ) Intention( ) • 

  17. 17. ? 
 SKT 
 

  18. 18. SKT
  19. 19. (keyword) • • , • ( ) • • : • : , ,
  20. 20. • ( ) • ( , , , )? • ( , )? • ( )? • 

  21. 21. • • , 
 • ( ) ( , ) ? ( ) • {count( ) + count( )} < count( ) * 2
  22. 22. 20K 41K 37K 16K ( ) ( ) 500K 1,300K 800K
  23. 23. , 
 .
  24. 24. ,
 - 3~5 ! ... @_@
  25. 25. 
 .
  26. 26. • , , , • 
 • , , / ,
  27. 27. JP JP JP JP KR KR KR KR KR KR KR IT IT DE FR FR GB GB KR KR KR KR A B • IP •
  28. 28. • • 5,000 ···
  29. 29. - MAP Probability Estimation Supervised
 Learning 
 +
 A 0.7 0.8 B 0.9 0.1 C 0.2 0.9 11/01 11/02 11/03 11/04 A B C
  30. 30. !
  31. 31. vs
  32. 32. (made by )
  33. 33. ,

  34. 34. • 
 • 
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  35. 35. , • 10,000 ! • 1 434 • •
  36. 36. ∩ 
  37. 37. 
 ∩  ∩ /
  38. 38. BMW BMW ∩ ∩ 
  39. 39. ▪︎▪︎▪︎▪︎▪︎
  40. 40. Retention
 for TentionFlow Attention
 for Intention
 for
  41. 41. Attention • Attention( ) • ( , , , )
  42. 42. URL ? 
 direct banner push search /shop/10002401 /main/sale /item/11639293 
 
 
 
 /popup /cart/add /like /filter /main/sale /shop/* /item/* /menubar /ref/direct /ref/banner /ref/push /ref/search
  43. 43. (+ ) /popup /cart/add /like /filter /main/sale /shop/* /item/* /menubar /ref/direct /ref/banner /ref/push /ref/search direct banner push search /shop/10002401 /main/sale /item/11639293
  44. 44. - MAP 
 A 0.8 0.9 B 0.2 0.5 C 0.5 0.1 Probability Estimation Supervised
 Learning 11/01 11/02 11/03 A /ref/direct /filter /cart/add B /ref/banner /item/* /cate/* C /ref/search /shop/* /main/sale
  45. 45. / !
  46. 46. ∩ 
 
 

  47. 47. (1) • 

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  48. 48. (2) 1. 2. 3. 1
  49. 49. , ( ) 
 ( ) .
  50. 50. Retention
 for TentionFlow Attention
 for Intention
 for
  51. 51. Retention • , Retention( ) • • • • X CLV(Customer Lifetime Value)
  52. 52. 
 ( )
  53. 53. ( )
  54. 54. ∝ 0% 20% 40% 60% 80% 0 1 2 3 4 5 6 7 8 9 10 !
  55. 55. •
  56. 56. ∩ , ,
 (CLV ) 

  57. 57. ∩ 
 
 (care)
  58. 58. vs • CLV
  59. 59. TentionFlow ?
 ( )
  60. 60. TentionFlow
  61. 61. 1 2 3 4 5 6 7 8 9 10 11 12 (TentionFlow )
  62. 62. direct TentionFlow 3 ( )
  63. 63. 3 4 5 6 7 8 9 10 11 12 2 (TentionFlow )
  64. 64. CLV CLV 3 4 5 6 7 8 9 10 11 12 139% (TentionFlow )
  65. 65. TentionFlow 
 , 
 .
  66. 66. !
 
 
 .
  67. 67. TentionFlow 
 ?
  68. 68. TentionFlow Retention Attention Intention
  69. 69. Data Knows You Better Than You.

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