High-ImpactOnline Marketing StrategiesPresented by Nate DameCEO & Founder, SEOperks
Online Marketing?More fun available at http://mashable.com/2012/07/02/best-cat-memes-ever/ andhttp://blog.visual.ly/how-to...
Online is Changing
Every Consumer = Private Detective
Time to Shine!
Early Online MarketingFlyer > WebsitePaid Search > WebsiteSocial Media > Website
Online Marketing Today
Tons of Optionshttp://moz.com/blog/goodbye-seomoz-hello-moz
Agenda1. Establish your presence2. Evaluate marketing opportunities3. Tell your story4. Search engine optimization (SEO)
Foundations:Establish Your Presence
Establish Your PresenceWhen users search for YOUR BUSINESS, makesure they find YOUR BUSINESS.
Where to Be1. Google+ Local2. Facebook Page3. LinkedIn4. Yelp5. Yahoo6. Bing Local7. TwitterRestaurants:Zagat, Urbanspoon,...
How to Claim1. Search and “Edit /Claim” first!(Only create new listing only ifyour business is not alreadylisted.)2. Fill ...
Basic Website ConsiderationsWhat questions do clients have?What benefits do we offer? (not features)What action do I want ...
Simple
Logical Calls to Action
Unique, Helpful User Experience
Evaluate MarketingOpportunities
Where do you want to put your $$?“Interruption Marketing” Tactics: Avg. Cost of Acquisition:Paid Search (PPC) $95.00Contex...
Online “Interruption Marketing”InvestmentAvg. Traffic
Online “Inbound Marketing”InvestmentAvg. Traffic
Inbound Marketing For the Win!
Tell Your StoryContent Marketing
What is content marketing?Content marketing is a marketing technique ofcreating and distributing relevant and valuablecont...
Opportunities Abound• 1 million live viewers on Youtube• Biggest live web streaming event in history
Opportunities Abound• Millions ofviews within 24hours• Video led to $7million infunding
Marketo:The Power of Marketing Automation
Rackspace:The Cloud is Awesome
Why is content marketing sopowerful?• One blog post can:– Engage your existing audience– Attract new followers– Get “share...
Content Marketing One-Page Strategy
Search Engine Optimization(SEO)
Why SEO?“I want to learn more about acompany/product/service, so I’m going to goonline and ____________ it.”
Search Ranking FactorsLink Building:42%Closely Tied toLink Building:14%Site Optimization & Other: 44%Link Building: 56%
Search Ranking FactorsLink Building:42%Closely Tied toLink Building:14%On Site Optimization & Other: 44%Link Building: 56%
SEO Crash Course1. Clean site users love2. Remove technical barriers3. Tell your story
In Review1. Establish your presence2. Evaluate marketing opportunities3. Tell your story (Content Marketing One-PageStrate...
Questions, Feedback and Complaints!Nate Dame @seonateCEO & Founder, SEOperksnate@seoperks.comm: (312) 870-0056
Thank You Sponsors!Get $50 in free credits at www.grasshopper.com/seoperksNate Dame @seonateCEO & Founder, SEOperks.comnat...
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High-Impact Online Marketing

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Where do you start in regards to online marketing? Carefully examine "interruption" vs. "inbound" marketing. Learn to tell your story via content marketing. And be sure to dig into the incredible potential SEO can offer.

Presented at the Grand Geneva golf resort in Lake Geneva, WI on May 30th, 2013.

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  • Other factors also important. Include consultation with Nate Dame.
  • Other factors also important. Include consultation with Nate Dame.
  • High-Impact Online Marketing

    1. 1. High-ImpactOnline Marketing StrategiesPresented by Nate DameCEO & Founder, SEOperks
    2. 2. Online Marketing?More fun available at http://mashable.com/2012/07/02/best-cat-memes-ever/ andhttp://blog.visual.ly/how-to-go-viral-every-time/.
    3. 3. Online is Changing
    4. 4. Every Consumer = Private Detective
    5. 5. Time to Shine!
    6. 6. Early Online MarketingFlyer > WebsitePaid Search > WebsiteSocial Media > Website
    7. 7. Online Marketing Today
    8. 8. Tons of Optionshttp://moz.com/blog/goodbye-seomoz-hello-moz
    9. 9. Agenda1. Establish your presence2. Evaluate marketing opportunities3. Tell your story4. Search engine optimization (SEO)
    10. 10. Foundations:Establish Your Presence
    11. 11. Establish Your PresenceWhen users search for YOUR BUSINESS, makesure they find YOUR BUSINESS.
    12. 12. Where to Be1. Google+ Local2. Facebook Page3. LinkedIn4. Yelp5. Yahoo6. Bing Local7. TwitterRestaurants:Zagat, Urbanspoon, Tripadvisor
    13. 13. How to Claim1. Search and “Edit /Claim” first!(Only create new listing only ifyour business is not alreadylisted.)2. Fill in every detail youcan. Focus on providinghelpful details for yourcustomers.3. Add photos! (when able)
    14. 14. Basic Website ConsiderationsWhat questions do clients have?What benefits do we offer? (not features)What action do I want visitors to take?• Clean, modern, simple design• Prominent contact options
    15. 15. Simple
    16. 16. Logical Calls to Action
    17. 17. Unique, Helpful User Experience
    18. 18. Evaluate MarketingOpportunities
    19. 19. Where do you want to put your $$?“Interruption Marketing” Tactics: Avg. Cost of Acquisition:Paid Search (PPC) $95.00Contextual Ads $115.00Banner & Display Ads $150.00TV, Radio & Print Media $180.00Brand Advertising $Unknown“Inbound Marketing” Tactics: Avg. Cost of Acquisition:Organic Search (SEO) $15.00Community / Forum Participation $20.00Social Media Marketing $35.00Blogs & RSS $60.00Video Content $70.00Source: SEOmoz
    20. 20. Online “Interruption Marketing”InvestmentAvg. Traffic
    21. 21. Online “Inbound Marketing”InvestmentAvg. Traffic
    22. 22. Inbound Marketing For the Win!
    23. 23. Tell Your StoryContent Marketing
    24. 24. What is content marketing?Content marketing is a marketing technique ofcreating and distributing relevant and valuablecontent to attract, acquire, and engage aclearly defined and understood target audience– with the objective of driving profitablecustomer action.http://contentmarketinginstitute.com/what-is-content-marketing/
    25. 25. Opportunities Abound• 1 million live viewers on Youtube• Biggest live web streaming event in history
    26. 26. Opportunities Abound• Millions ofviews within 24hours• Video led to $7million infunding
    27. 27. Marketo:The Power of Marketing Automation
    28. 28. Rackspace:The Cloud is Awesome
    29. 29. Why is content marketing sopowerful?• One blog post can:– Engage your existing audience– Attract new followers– Get “shared” – free marketing!– Attract links (huge for SEO)– Attract long-tail SEO traffic– Generate word-of-mouth– Generate leads– Nurture leads– Help make sales
    30. 30. Content Marketing One-Page Strategy
    31. 31. Search Engine Optimization(SEO)
    32. 32. Why SEO?“I want to learn more about acompany/product/service, so I’m going to goonline and ____________ it.”
    33. 33. Search Ranking FactorsLink Building:42%Closely Tied toLink Building:14%Site Optimization & Other: 44%Link Building: 56%
    34. 34. Search Ranking FactorsLink Building:42%Closely Tied toLink Building:14%On Site Optimization & Other: 44%Link Building: 56%
    35. 35. SEO Crash Course1. Clean site users love2. Remove technical barriers3. Tell your story
    36. 36. In Review1. Establish your presence2. Evaluate marketing opportunities3. Tell your story (Content Marketing One-PageStrategy)4. Learn SEO (free webinars available)
    37. 37. Questions, Feedback and Complaints!Nate Dame @seonateCEO & Founder, SEOperksnate@seoperks.comm: (312) 870-0056
    38. 38. Thank You Sponsors!Get $50 in free credits at www.grasshopper.com/seoperksNate Dame @seonateCEO & Founder, SEOperks.comnate@seoperks.com m: (312) 870-0056

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