6 Principles of Future-Proof SEO


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The landscape of "SEO strategies that work" seems to be changing every day. But even you can be future-proof. Learn how in this free video with Nate Dame.

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6 Principles of Future-Proof SEO

  1. 1. High-Powered, Future-Proof SEO Presented by Nate Dame CEO, SEOperks Talk about this now: #SEOFuture
  2. 2. Information Production & Consumption • Consumers are overwhelmed! • On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52 and will positively remember only four. See http://www.marketo.com/definitive-guides/engaging-email-marketing/ Talk about this now: #SEOFuture
  3. 3. SEO Says Talk about this now: #SEOFuture
  4. 4. Why? Images source: Moz.com Talk about this now: #SEOFuture
  5. 5. What Now?! • Is “future-proof” SEO even possible?
  6. 6. #1: Give Google what Google Wants Source: http://mashable.com/2013/08/28/online-ad-revenues/ Talk about this now: #SEOFuture
  7. 7. Basic SEO Principles from Steve Wiideman 1. Relevancy to Query (on-page SEO) 2. Popularity & Visibility 3. User Choice & Sustainability Borrowed from a friend at http://www.thattrainingguide.com/blog/tips/three-basic- seo-principles/ Talk about this now: #SEOFuture
  8. 8. ##: SEO > “SEO”! Was this ever a good idea? Talk about this now: #SEOFuture
  9. 9. Identity crisis: Where do I belong? • Are we all SEOs? • Is SEO still a specialized field? Online Marketing Content Marketing Social Media SEO Demand Generation Talk about this now: #SEOFuture
  10. 10. ##: Danger! Don’t chase “what works”! SEO Tweaks, tricks and gimmicks Order this sign @ http://www.roadtrafficsigns.com/bridge-out-ahead-sign/sku-k- 9785 Talk about this now: #SEOFuture
  11. 11. Are we confused? Best Practice  Questionable  Dangerous! Talk about this now: #SEOFuture
  12. 12. Rank-Modifying Spam Patent Geek out the details at http://www.seobythesea.com/2012/08/google-rank- modifying-spammers-patent/
  13. 13. ##: Breaking News! Content Works! • Deep content always worked, still works, and works fast! Talk about this now: #SEOFuture
  14. 14. Be Manly http://www.artofmanliness.com/2013/07/19/beginners-guide-to-parkour/ Talk about this now: #SEOFuture
  15. 15. ##: Don’t Scale Be Careful with Scale • Article Marketing… Press Releases… Mass Guest Posts… Infographics Hurrah! Piktochart.com makes it easy for anybody to create their own infographics. Talk about this now: #SEOFuture
  16. 16. Infographic Links Reviewed • Recent analysis of infographic links earned by leading infograhpic agency: – 44% contained significant duplicate content  – 31% no or very little content  – 19% contain good amount of content + link  – 6% don’t even link!  Talk about this now: #SEOFuture
  17. 17. Oh and… Watch the full video: http://www.youtube.com/watch?v=PvR_8aGEc98 Talk about this now: #SEOFuture
  18. 18. ##: If you build it, they will link The holy grail: “Natural, editorially given links” Talk about this now: #SEOFuture
  19. 19. Breaking! Google Updates “Link Schemes” • Hint: Nothing really changed. Excellent summary: http://searchengineland.com/google-adds-large-scale-guest- posting-advertorials-optimized-anchor-text-to-list-of-link-schemes-168082 Talk about this now: #SEOFuture
  20. 20. Practical Link Building Guidelines (That Will Never Change) • Deposit into people’s emotional bank account before making a withdrawal. • Make friends, then ask friends to link (however they choose to link). • Repeat tactics that work (a little bit). Talk about this now: #SEOFuture
  21. 21. Nate on Twitter @seonate Nate Dame CEO & Founder, SEOperks nate@seoperks.com (312) 870-0056 Thanks http://mashable.com/2013/08/29/childrens-book-quotes/ Talk about this now: #SEOFuture