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The Hierarchy of a Great Content Strategy | SEO | FPRA - Northwest Florida Coast Chapter

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Learn simple techniques that will help you create SEO friendly content and build site structures to improve your search engine rankings. SEOM Solutions, Inc provided detailed information to the FPRA - Northwest Florida Coast Chapter's members about the hierarchy of a great content strategy.

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The Hierarchy of a Great Content Strategy | SEO | FPRA - Northwest Florida Coast Chapter

  1. 1. The Hierarchy of a GREAT Content Strategy SEOM Solutions, Inc
  2. 2. Any Search Strategy startswith Keyword research • Word Tracker • Keyword Discovery • Google Adwords 2
  3. 3. Quantity VS Quality10,000 Site Visits 5,000 Site Visits – 1000 Online – 700 Online Conversion (10%) Conversion (14%) – 2,500 Calls – 500 Calls • 250 Phone • 150 Phone Conversion (10%) Conversion (30%) 3
  4. 4. What do you offer? Rentals – Short Term Rental – Long Term Rental • Condo • House – Luxury – Affordable 4
  5. 5. Where is it offered? Where – Florida – Panhandle – 30a • Alys Beach • WaterColor – Gulf Front – Near the Beach 5
  6. 6. Find the Keywords that arebeing searched for! 6
  7. 7. KW Research(ed) 7
  8. 8. FL Vacation Rentals30a Vacation Rosemary Beach WaterSound Rentals Vacation Rentals Vacation Rentals Condo Home Gulf Front Rental Home Large Group 8 Rental Home
  9. 9. On-page Keyword PlacementWrite your copy using your keywords – WRONG: Our condos are perfect for your next vacation! – RIGHT: Panama City Beach condo rentals from ‘BRAND NAME’ are perfect for your next family vacation to the beach!Optimize your internal links – WRONG: For discounts on condo rentals click here! – RIGHT: Explore the available condo rental deals in Panama 9 City!
  10. 10. Off-page Keyword Placement • Title Tag (70 Characters) Find WaterColor, FL Real Estate for Sale on 30A • Description Tag (160 Characters) Search WaterColor, Florida real estate for sale on 30A and own a piece of paradise! Find your favorite WaterColor, FL home for sale, today! • Alt Tag (accurate description + Keywords) – WRONG: “living room” – RIGHT: “Destin rental home living room” 10
  11. 11. KPI’s help gauge the quality of your traffic (Key Performance Indicators)• eNews Opt-in• Email Inquiry• Phone Call• Sale/Booking• Download• Certain Pg View or Path• Video Views• Shares Widget Interaction 11
  12. 12. Tracking Conversions• Conversions properly measure a KPI’s performance – How many did it? – Actions / Sent-to-Action X 100 = The Conversion Rate 12 AdminPropertyProfileGoals
  13. 13. Without conversions,it’s just ……traffic 13
  14. 14. Benchmarks & Goals• Set goals of some kind! Even if you have to guess, set a goal. 14

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