Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013

3,903 views

Published on

The connection of humans to the Internet is NOT a QWERTY keyboard designed to slow you down and a pretty picture to tell you what just happened.

How will we market inside web integrated products, stores, and daily experiential web interactions? Marketing Festival Brno Keynote by @SEOmom

  • Be the first to comment

Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013

  1. 1. The Road Ahead Marketing in the time of the Marketing in the time of the Internet of Things Internet of Things
  2. 2. Where We Were
  3. 3. One to many
  4. 4. Where We Are That’s WAY more wave than I need!
  5. 5. Low signal to noise ratio
  6. 6. Nascent personalization
  7. 7. Nascent personalization
  8. 8. Personalization is growing Activity Data collection  400% year-over-year from ~10 collection events per page to 50 54% was beyond publishers’ control compared to 31% the previous year http://www.krux.com/pro/broadcasts/krux_research/CIS2012?utm_source=PR&utm_medium=PR&utm_campaign=CIS_2012
  9. 9. Access 78% of all third-party data collectors were also observed serving as ‘ushers,’ bringing other collectors to a web page. This is up from 55% the previous year.
  10. 10. Risk 42% of all collection observed was from companies that may be using the data to power competitive media or data businesses. This is up from 27% the previous year.
  11. 11. Actors The number of data collectors nearly doubled, with more than 300 parties observed in the 2012 CIS, compared to 167 the previous year.
  12. 12. Actors The number of data collectors nearly doubled, with more than 300 parties observed in the 2012 CIS, compared to 167 the previous year. Credit: Krux Research http://www.krux.com/pro/broadcasts/krux_research/CIS2012?utm_source=PR&utm_medium=PR&utm_campaign=CIS_2012
  13. 13. Not everyone is happy about it
  14. 14. Online/offline barely bridged
  15. 15. Interfaces are cumbersome
  16. 16. WHAT DOES THE FUTURE HOLD?
  17. 17. Curated social connections Curated social connections
  18. 18. Sub Reddits http://forhiremedia.com/social/getting-the-most-out-of-reddit-a-guide-for-digg-deserters-noobs/
  19. 19. Increased commerce integration http://www.csschopper.com/blog/category/ecommerce-integration-services
  20. 20. Integrated human-web interfaces http://online.wsj.com/news/articles/SB10001424052702304607104579214091256565098
  21. 21. Medical Device Integration http://en.wikipedia.org/wiki/Hip_replacement
  22. 22. Medical Device Integration http://en.wikipedia.org/wiki/Hip_replacement
  23. 23. Got milk?
  24. 24. What do we do now? How will we integrate marketing messages into that?
  25. 25. Inbound Marketing
  26. 26. Community Marketing
  27. 27. Community Marketing http://goldcandor.com/
  28. 28. Shared Values
  29. 29. Shared Goals
  30. 30. Shared Experience
  31. 31. Shared Experience
  32. 32. Shared Experience
  33. 33. http://truthseekerdaily.com/2013/11/surprise-man-finds-audience-full-people-saved-children-nazi-camps-wvideo/
  34. 34. STRATEGIES FOR THE MONTHS AHEAD
  35. 35. Cradle to grave integration
  36. 36. Support http://suitsandscotch.wordpress.com/tag/job-hunting-2/
  37. 37. Education http://www.ted.com/talks/sugata_mitra_build_a_school_in_the_cloud.html
  38. 38. Relevant information http://health.wikinut.com/img/1e5r00v.39i8i5qq/Choose-Your-Path
  39. 39. Emotional
  40. 40. Physical
  41. 41. Intellectual
  42. 42. Spiritual
  43. 43. OUR ROLE AS MARKETERS
  44. 44. Consistent and Integrative
  45. 45. Building communities that get where you’re coming from
  46. 46. And take you all the way to where you’re going
  47. 47. Thank you! Gillian Muessig Cofounder MOZ CEO Outlines Venture Group

×