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2012-02 iStrategy Sydney, AU Community Development and Management

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The nature of communities and how to create and manage a long-lived brand community of value.

Published in: Technology, Business
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  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • //DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... //DOWNLOAD PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • Great presentation minus any 'fluff'. To the point and insightful. (Give the cookies and you will get the cookies) :-)
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2012-02 iStrategy Sydney, AU Community Development and Management

  1. 1. Explosions in Social MediaBuilding and Managing Brand Communities iStrategy2012 Gillian Muessig, President & Co-founder, SEOmoz February, 2012
  2. 2. World’s most popular providerof search marketing software
  3. 3. http://www.google.com/imgres?q=story&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=42vc_CzgE7IBxM:&imgrefurl=http://ajitah.com/blog/%3Fp%3D585&docid=JtZGt3OVTbNfRM&imgurl=http://ajitah.com/blog/wp-content/uploads/2011/02/Tell-Me-A-Story.jpg&w=1428&h=1419&ei=ArGcTrveLqaB4gSsusjjCQ&zoom=1&iact=hc&vpx=88&vpy=160&dur=69&hovh=224&hovw=225&tx=108&ty=128&sig=103195842722407947764&page=1&tbnh=114&tbnw=115&start=0&ndsp=17&ved=1t:429,r:0,s:0
  4. 4. http://www.ragemonthly.com/
  5. 5. http://www.projectsigma.co.uk/Guidelines/Summary/Principles.asp
  6. 6. http://doggies.com/blog/2008/06/07/10-commandments/
  7. 7. http://funnyoldchicks.typepad.com/funny-old-chicks-blog/2010/06/life-in-the-aark.html
  8. 8. Speeds the Messagehttp://www.google.com/imgres?q=speeding+train&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=n9EnjHipZ1amoM:&imgrefurl=http://superspeedtrain.com/tag/speeding/&docid=MwBff-dP8195bM&imgurl=http://superspeedtrain.com/wp-content/uploads/2011/06/high-speed-rail-update1.jpg&w=400&h=267&ei=WLGcTsS5Ceek4ATJ-oynCQ&zoom=1&iact=hc&vpx=483&vpy=324&dur=1396&hovh=183&hovw=275&tx=225&ty=104&sig=103195842722407947764&page=1&tbnh=125&tbnw=194&start=0&ndsp=12&ved=1t:429,r:6,s:0
  9. 9. Spreads it Widerhttp://www.123rf.com/photo_5545967_orbits-of-binary-information-speeding-around-the-world-globe.html
  10. 10. http://blog.stevesponder.com/?tag=activelistening
  11. 11. Select PlatformsUsers: 50mm 750mm 200mm 120mm 10mmUsers: 14mm Millions 14mm 6.5mm Select Platforms
  12. 12. Target MarketsTarget markets
  13. 13. Likes Are the New Links http://www.dotcult.com/likes-and-pluses-are-the-new-links
  14. 14. Depth + breadth of engagement = ROI
  15. 15. Target markets
  16. 16. The Nature of Communities
  17. 17. Cosmic Cluster Look for patterns in clusters
  18. 18. Single Cell Cluster See the patterns?
  19. 19. Aspen Tree Cluster Many tree tops; single root structure
  20. 20. Coral Cluster Endangered community
  21. 21. Fish Cluster School of fish
  22. 22. Bird Cluster Flock of herons
  23. 23. Human Cluster Human communities
  24. 24. Human Cluster
  25. 25. Clusters ≠ Communities Interest Groups
  26. 26. Interest Group Girl Scouts
  27. 27. Brand “Community” (group) Harley Davidson
  28. 28. Gaming “Community” (group) World of Warcraft – Second Life - others
  29. 29. Industry Community American Medical Association
  30. 30. Event Community iStrategy Sydney 2012
  31. 31. Tech Corporate Community SEOmoz Community
  32. 32. Political Community Third Reich
  33. 33. Social Community Platforms
  34. 34. Anthropology of Communities• Shared Values• Shared Goals• Shared Experience It’s not about shared interests or skill sets
  35. 35. Live Trumps Online The nature of communities
  36. 36. Human Communication Learning Happens Early The nature of communities
  37. 37. Shared Values
  38. 38. Shared Goals
  39. 39. Shared Experience
  40. 40. The Story of ‘Moz
  41. 41. STEADFAST
  42. 42. STEADFAST
  43. 43. GENEROSITY
  44. 44. http://en.fotolia.com/id/10119250
  45. 45. http://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/ EXCEPTIONAL
  46. 46. http://en.wikipedia.org/wiki/Hubble_Space_Telescope AUTHENTICITY
  47. 47. http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2
  48. 48. http://alburywebdesign.com/ TENACITY
  49. 49. http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-for-seniors-and-shut-ins-4790859.html TENACITY
  50. 50. PERSERVERANCE
  51. 51. RESULTS
  52. 52. GENEROSITY
  53. 53. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
  54. 54. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
  55. 55. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
  56. 56. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY
  57. 57. http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-YorkGENEROSITY BREEDS GENEROSITY
  58. 58. MysteryGuest’s Stroke of Genius AHA!
  59. 59. RESULTS
  60. 60. 2006TRANSPARENCY & COURAGE
  61. 61. 2007RESULTS
  62. 62. 2010TRANSPARENCY IS STICKY
  63. 63. SOCIAL CLOUT INCREASES
  64. 64. SHARE AND YOU WILL GET MORE
  65. 65. I Told You That Story,So I Could Tell You This Story
  66. 66. Our only marketing expense? Flights + hotels for conferences/eventsMore at http://www.seomoz.org/blog/the-history-of-seomoz
  67. 67. How Did You Do That?
  68. 68. News/Media/PR SEO Email Blogs + Blogging Research/White Papers InfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! Forums (AKA “free” traffic sources) WebinarsSocial Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
  69. 69. It all starts withContent Marketing
  70. 70. A Blog We Update Every Day
  71. 71. “Viral” Targeted Content http://www.seomoz.org/article/search-ranking-factors
  72. 72. “Viral” Targeted Content http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
  73. 73. http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
  74. 74. Another Examplehttp://www.seomoz.org/seo-industry-survey
  75. 75. Good Graphics + Illustrations
  76. 76. A Weekly Video Series http://www.seomoz.org/blog/category/33
  77. 77. Build it and they’ll come?Nope. Build it, then market it.
  78. 78. Comments & Conversations
  79. 79. Social NetworksData and charts of our Facebook and Twitter account performance via http://export.ly
  80. 80. Social News / Bookmarking http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results
  81. 81. Q=A Sites / Forums
  82. 82. Conferences & Events Days at the Office 7% Days in Transit 43% 32% Days Speaking at Conferences Other Days Out of Office 19% Distribution of Gillian’s Workdays 2011
  83. 83. Slideshare.net Live=few; Download=1000’s
  84. 84. SEO
  85. 85. Domain Authority Revealed
  86. 86. Email MarketingWe use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)
  87. 87. Advanced Tactical Assaults
  88. 88. Design Like an Award Winner Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
  89. 89. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
  90. 90. Be the Center of Conversation
  91. 91. Not Interesting
  92. 92. Better, But Still Not Great
  93. 93. YOUmoz
  94. 94. YOUmoz
  95. 95. Leverage Fun
  96. 96. Leverage Fun
  97. 97. Leverage Fun
  98. 98. Be Iconic
  99. 99. http://www.seomoz.org/linkscape_comic.htmlExceptional Work
  100. 100. Transparency 2011
  101. 101. Transparency Has A Price 2011
  102. 102. Authenticity
  103. 103. Authenticity
  104. 104. Pirate Ships
  105. 105. Generosity
  106. 106. Fun
  107. 107. That’s Brand Loyaltyhttp://rebeccashowerman.com/2011/05/17/thats-brand-loyalty-the-making-of-the-mozbot-tattoo/
  108. 108. EmpathyVisceral and Time Consuming
  109. 109. Exceptional Workhttp://rebeccashowerman.com/2011/05/17/thats-brand-loyalty-the-making-of-the-mozbot-tattoo/
  110. 110. Know Your StoryTransparencyAuthenticityGenerosityFunEmpathyExceptional Work Get the Word Out
  111. 111. Q+AiStrategy2012 60 days to play w/Mozzers (…and kick off your own community)• Twitter: @SEOmom• Blog: www.seomoz.org/blog• Email: gillian@seomoz.org

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