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2012 01 EmMeCon Evolution Social Communities


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Thoughts on the nature and evolution on communities and online communities.

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2012 01 EmMeCon Evolution Social Communities

  1. 1. Communities The Evolution and Nature of Community Groups Gillian Muessig | Founding President http://downloadurl
  2. 2. World’s most popular provider of search marketing software
  3. 3. Cosmic cluster Look for patterns in clusters
  4. 4. Single cell cluster See the patterns?
  5. 5. Aspen tree cluster Many tree tops; single root structure
  6. 6. Coral cluster Endangered community
  7. 7. Fish cluster School of fish
  8. 8. Bird cluster Flock of herons
  9. 9. Human cluster Human communities
  10. 10. Human cluster Obama inauguration day 2009
  11. 11. Clusters ≠ Communities Interest Groups
  12. 12. Interest Group Girl Scouts
  13. 13. Brand “community” (group) Harley Davidson
  14. 14. Gaming “community” (group) World of Warcraft – Second Life - others
  15. 15. Industry Community American Medical Association
  16. 16. Event Community EmMeCon
  17. 17. Tech Corporate Community SEOmoz Community
  18. 18. Political Community Third Reich
  19. 19. Social Community Platforms
  20. 20. <ul><li>Anthropology of Communities </li></ul><ul><li>Shared Values </li></ul><ul><li>Shared Goals </li></ul><ul><li>Shared Experience It’s not about shared interests or skill sets </li></ul>
  21. 21. Live trumps online The nature of communities
  22. 22. Human communication learning The nature of communities
  23. 23. Shared Values
  24. 24. Shared Goals
  25. 25. Shared Experience
  26. 26. People - Personas
  27. 27. Faster Online communities “happen” faster
  28. 28. Reformation Online communities are reforming global and local power relationships
  29. 29. Communities in context Online communities operate in the context of the social & political worlds in which they are developed
  30. 30. Reformation Online communities are not exempt from the rules and norms of the world
  31. 31. Rise of Global Network Governance <ul><li>The rise of Global Network Governance is a process… </li></ul><ul><li>Shaped by states, but not controlled by them </li></ul><ul><li>Shaped by corporations, individuals, non-governmental organizations, and other groups </li></ul>
  32. 32. Rise of Global Network Governance <ul><li>So far, no entity trumps the others </li></ul><ul><li>Realists claim the State holds the trump card </li></ul><ul><li>Marxists claim that it Capital is in the driver’s seat </li></ul>
  33. 33. Rise of Global Network Governance History shows ultimately it is the People who are in charge and new connective technologies only increase their power and ability to organize collective action “ Panarchy: Governance in the Network Age ” - Paul Hartzog
  34. 34. Rise of Global Network Governance
  35. 35. Parting Thoughts Online communities are not the scourge of the earth
  36. 36. Parting Thoughts They help isolated people to connect
  37. 37. Parting Thoughts Social communities connect disparate cultures
  38. 38. Parting Thoughts They support the grieving
  39. 39. Parting Thoughts Enable us to share our interests
  40. 40. Parting Thoughts And like fire, social communities require vigilance and care in handling
  41. 42. @SEOmom [email_address]