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When we look at the Google algorithm, we only think of updates that influence crawling and indexing. However, marketers must also bear in mind the increasing prevalence and variety of featured snippets in the SERPs. Here's how to use data to create SEO and content marketing strategies that make Google display your pages in snippets as well as get visitors to click through to your site.
Presented at SEMrush Chennai Meetup on 18th May 2018.