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A Content Strategy That Works For You

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A Content Strategy That Works For You

  1. 1. CONTENT STRATEGY How to create one that works for you! P R E S E N T E D B Y R O H A N A Y Y A R # S E M r u s h I n d i a # R e D i 2 0 1 8
  2. 2. What do you think of when someone says “content”?
  3. 3. All content marketers wish they were doing stuff like this!
  4. 4. In reality, what they do is...
  5. 5. And when you have to promote such content...
  6. 6. So what do we do?
  7. 7. We try to create a CONTENT STRATEGY
  8. 8. Can you follow this strategy?
  9. 9. We need a simple strategy.
  10. 10. Three critical questions: 1. What content will you create? 2. How will you create this content? 3. How will you market this content?
  11. 11. But you know the problem with Zombies?
  12. 12. THEY NEVER COME ALONE
  13. 13. Four critical questions: 1. What content will you create? 2. How will you create this content? 3. How will you market this content? 4. How will you measure success?
  14. 14. PLANNING
  15. 15. Most time consuming tasks for content strategists
  16. 16. Most challenging tasks for content strategists
  17. 17. KEYWORD MAGIC
  18. 18. MARKETING CALENDAR
  19. 19. CREATION
  20. 20. Most challenging tasks for content creators
  21. 21. TOPIC RESEARCH
  22. 22. SEO CONTENT TEMPLATE
  23. 23. SEO WRITING ASSISTANT
  24. 24. DISTRIBUTION
  25. 25. How marketers find external platforms
  26. 26. How managers evaluate the authority of resources
  27. 27. KEYWORD OVERVIEW
  28. 28. BRAND MONITORING
  29. 29. TRACKING
  30. 30. Content performance metrics tracked most often
  31. 31. CONTENT AUDIT
  32. 32. POST TRACKING
  33. 33. Thank you! ROHAN AYYAR Regional Marketing Manager, India r.ayyar@semrush.com @searchrook /rohanayyar /in/rohanayyar #semrushindia bit.ly/redi18semrush

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