On Page SEO Optimization Techniques


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On Page SEO Optimization Techniques for getting better result in search engines and increasing your organic traffic.

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On Page SEO Optimization Techniques

  1. 1. Search Engine Optimization On Page SEO Optimization Techniques By Madhuri
  2. 2. Search Engine Optimization SEO is Search Engine Optimization which puts you website in top ranking in Search Engine for related keywords.
  3. 3. On-Page Optimization On-Page Optimization On Page Optimization is the activity that is done on the website for search engine rankings.
  4. 4. On-Page Optimization On-Page Factors : Google Tools Setup Meta Tags Header Tags Link Optimization Robots.txt Image Optimization Site Map Content Optimization Url Structure Keyword Density Keyword Analysis Competitor Analysis
  5. 5. Meta Tags The meta decription is used to describe the webpage. So that readers can understand what they are looking for. 8 to 10 Keywords Title Tag is an HTML code that appear at the top of your web browser and It is the most important on-page SEO element
  6. 6. Meta Tags
  7. 7. Header Tags
  8. 8. Header Tags
  9. 9. Link Optimiztion(Anchor Text) <a href=”http://madhuriseo.blogspot.com/“ title=”SEO updates” alt=”blog”>Blog</a>
  10. 10. Image Optimization
  11. 11. Content Optimization
  12. 12. Keyword Density keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Formula = No. of keywords repeated ---------------------------------------- x100 Total no. of words in the web page Example : Keyword Desnsity = 20/500*100 = 4%
  13. 13. Keyword Research & Analysis into the search engines when conducting a search. “Keyword research is to find and research actual search terms people enter into the search engines when conducting a search.”
  14. 14. How To Find Keywords For SEO Google Adwords Keyword Planner
  15. 15. Competitor Analysis “ Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors. “
  16. 16. Canonicalization www.example.com/index.html www.example.com
  17. 17. Canonicalization Issues “ Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. ”
  18. 18. 301Redirects – MovePermanently “To make the URL redirection a permanent one then we use redirects. If you have to change file names or move pages, it's the safest option.”
  19. 19. 404 (Not found) “ When Googlebot attempts to visit a page that doesn’t exist either because you deleted or renamed it without redirecting the old URL to a new page, or because of a typo in a link.”
  20. 20. Google Analytics “ Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.”
  21. 21. Google Webmaster Tools Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
  22. 22. HTML & XML Sitemaps HTML and XML Sitemap creation are two different versions wherein HTML sitemap is created for users,which is placed in the website whereas XML sitemap is for the Google spiders to crawl the complete pages of the website.
  23. 23. Site structure and Navigation Site structure and Navigation are other two important factors for the success of the website, site structure of the website needs to be in such a way that User can access the whole website without any issues with help of proper navigation of the menus. The layout of the structure should be properly designed and customized to make it as a great end product for users to access.
  24. 24. Robots.txt Robots.txt is a text file you put on your site to tell search robots which pages you would like them not to visit. The structure of a robots.txt follows: User-agent: Disallow: “User-agent” are search engines' crawlers Disallow: lists the files and directories to be excluded from indexing.
  25. 25. Thank you http://madhuriseo.blogspot.com/ https://plus.google.com/+MadhuriSEO/posts http://www.youtube.com/seomadhuri