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Steamboat Chamber Social Media Monitoring

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Steamboat Chamber Social Media Monitoring

  1. 1. Tools to Monitor Your Brand.<br />
  2. 2.
  3. 3. Social Media Marketing is about:<br />Networking<br />Participating in conversations<br />Developing meaningful customer relationships<br />Becoming a resource for consumers<br />Become an expert in your field.<br />Winning greater quantities of brand advocates<br />
  4. 4. Your customers, prospects, and competitors are already talking about your company and industry in social media.<br />
  5. 5. It's entirely possible for one person to keep an eye<br />on things. If you set up a solid routine, monitoring your<br />online presence doesn't have to be a hassle at all.<br />
  6. 6. Before we begin…<br />Balance the internal before taking action in the external!<br />Do one thing at a time.<br />Ask yourself where your attention is most needed<br />and direct it there.<br />Post not to fill empty space, but to add value.<br />
  7. 7. First, you need a Google Account<br />www.google.com/accounts<br />(You don’t need a Gmail Account to get a Google Account.You can sign up with any email address)<br />
  8. 8. RSS: Real Simple Syndication<br />1) RSS Reader<br />www.google.com/reader<br />
  9. 9. RSS: Real Simple Syndication<br />Learn More: www.YouTube.com<br />Search for “Google Reader in Plain English”or: http://www.youtube.com/watch?v=VSPZ2Uu_X3Y<br />
  10. 10. RSS: Real Simple Syndication<br />If the site has an RSS feed available:<br />Look for the RSS Logo at the top of the Browser.<br />
  11. 11. RSS: Real Simple Syndication<br />Follow any Blog.<br />
  12. 12. RSS: Real Simple Syndication<br />Follow any Twitter account, Twitter Search or Twitter list.<br />
  13. 13. RSS: Real Simple Syndication<br />Follow a Flickr or YouTube Account/Channel.<br />
  14. 14. RSS: Real Simple Syndication<br />Follow reviews about your company on Yelp or TripAdvisor.<br />
  15. 15. RSS: Real Simple Syndication<br />Follow you website’s mentions on Delicioushttp://delicious.com/url/<br />
  16. 16. RSS: Real Simple Syndication<br />Follow Forum discussionseg. TripAdvisor.com Steamboat Forum or MySteamboat.com<br />
  17. 17. RSS: Real Simple Syndication<br />Follow just about any web page.<br />
  18. 18. RSS: Real Simple Syndication<br />Summary: Follow any Twitter account, list or feed.<br />Follow any blog or website. Or even Google Alerts.<br />All in one place!<br />
  19. 19. Google Alerts<br />2) Google Alerts<br />www.google.com/alerts<br />
  20. 20. Google Alerts<br />Keyword Research:<br />https://adwords.google.com/select/KeywordToolExternal<br />
  21. 21. Monitor Social Network Accounts<br />2) HootSuite<br />www.HootSuite.com<br />
  22. 22. Monitor Social Network Accounts<br />
  23. 23. Facebook Stats<br />
  24. 24. YouTube.com Stats<br />
  25. 25. Is your social media personality working?<br />It’s all about ROE – Return On Engagement.<br />Track incoming traffic from links<br />Number of people subscribed to RSS feeds<br />Number of people in social media groups, fan pages, etc<br />Trackbacks or linkbacks to posts<br />Conversation tracking tools like Twitter Search, HootSuite<br />Comments on blog posts<br />Increased sales and general inquiries<br />
  26. 26. Learn More!<br />I few websites I like to follow:Become a Fan on Facebook, follow on Twitter, or, subscribe to the RSS feeds for the following websites:<br /><ul><li> Mashable.com
  27. 27. InboundMarketing.com
  28. 28. SEOmoz.org
  29. 29. Hitwize.com
  30. 30. SearchEngineLand.com
  31. 31. SearchEngineGuide.com
  32. 32. Mtrip.org/mtripnews
  33. 33. Phocuswright.com</li></li></ul><li>Even The Pope is on Facebook!<br />If the 83-year-old leader of one of the oldest organizationsin the history of Western civilization has embraced Web 2.0 and recognized the benefits of inbound marketing techniques, you're officially out of excuses for why social media won't work for your company<br />

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