SOCIAL MEDIAMARKETING You• Networking• Participating in conversations• Developing meaningful customer relationships• Becoming a resource for consumers• Become an expert in your field.• Winning greater quantities of brand advocates
SOCIALNOMICS Socialnomics 3 [via Erik Qualman 2:05 Fatboy Slim] From: Socialnomics09 | Jun 29, 2011 | 15,277 viewsThis is Social Media Revolution 3 based on Erik Qualmans #1 Best Seller Socialnomics. The music is by Fatboy Slim in this version http://youtu.be/nPYrbSUqr2k / http://www.socialnomics.net/
ADVANTAGES OF USINGYOUR VIRTUAL SOCIAL NETWORKS• You become more VISIBLE• You become more COMPETANT• Build relationships with RELEVANT people• Communicate MORE OFTEN• INCREASE your number of relationships• Build a MORE DIVERSE network• Mantra: Be Available. Be Interesting. Be Flexible!
IF YOUDON’T TAKECONTROLOF YOURPERSONALOR BUSINESSBRAND ONLINE,IT WILL BE CONTROLLED BYWHAT PEOPLE HAVE TO SAYABOUT YOU.
BLOGGINGIS IT ALL ABOUT SEARCH ENGINE RANKINGS?
WHY BLOG? • Blogs bring 55% more visits to an associated website • You don’t have to author a blog to get involved • Comment, like, share, post on others • Small audiences of the right people - micro-persuasion • Creates thought leadership • SEARCH ENGINES <3 BLOGS!@shelbyo
HOW TOSTART A BLOG:• Pick a blogging service: BlogSpot, WordPress, Tumblr…• Host your blog on your main site: website.com/blog• Consider your ideal site visitors• Brainstorm keywords related to your business and/or research keywords: • www.wordtracker.com • www.seomoz.org • https://adwords.google.com
WHATTO BLOG ABOUT:• FAQs: What Are The Most Common Questions Your Customers Ask?• The Best Top 5, 10, 15, 20, 7, 11 or 111 Lists• Trending Topics: Be Opinionated • www.google.com/trends • www.twitter.com/trendingtopics • http://www.whatthetrend.com/• Other Ideas: • One photo with a caption or Several photos with captions • A review of a book, a film, a product • A How-To guide or a How-NOT-To guide • A short video, or audio clip • An interview • A rant or a rave • A thoughtful response to somebody else‘s blog post
BLOGGINGESSENTIALS:• Creative, Keyword Rich Headlines• 500 words or less• Sub-headings – Break Up Text• Photos • http://search.creativecommons.org/ • http://www.flickr.com/ • http://commons.wikimedia.org/• Calls to Actions• Tags• Search Box• Checklist: http://www.slideshare.net/HubSpot/blog-checklist/download
PROMOTINGYOUR BLOG• Subscription Options: • Publish on Blog Email (www.feedburner.com), Directories: RSS, Twitter, Facebook • Blogarama• Social Media Sharing: Twitter, • Globe of Blogs Facebook, Digg, StumbleUpon, • Bloggapedia Pinterest • BlogFlux• Include Your Blog in Traditional • SuperBlog Directory Communications • Bloggernity• Write Guest Blog Posts • Blog Listing• Get Active in Online Communities • Bloggio• Mention Media and Influencers
BLOGGING RESOURCESTools for Finding Blogs Tools for Measuring BlogsGoogle Blog Search AlexaTechnorati Compete ComscoreTools for Reading Blogs TechnoratiBloglines Blog GraderFeedDemonGoogle ReaderNetNewsWire Top Blogs About BloggingTools for Writing Blogs Blogtrepreneur CopybloggerBlogger Daily Blog TipsHubSpotMovable Type Lorelle on WordpressTypePad ProbloggerWordPress
TWITTERTHE FASTEST GROWING SOCIAL MEDIA PLATFORM
HOW TO USETWITTER• Create a profile: Include photo, logo or illustration; bio; and link• Listen for awhile, learn the lingo• Follow people in your industry; customers; prospects; media outlets• Sign up for Twilerts - use keywords & company name• Tweet 140-character mini-blogs• Include Web links, Twitpics, #hashtags in tweets• Tweet helpful information: • Specials/deals • Industry information • Company updates, events • Personal anecdotes, experiences • Links to resources • Current events • Opinions of articles/blogs
TWEETINGSTYLES• Be yourself• Be your company brand• Follow interesting people• You don‘t have to follow everyone who follows you• Block inappropriate followers• Re-tweet often, but tweet more frequently• DM if tweet is TMI or irrelevant for masses• Be social; participate in conversations & use # tags• Reply to Tweets• It‘s not all business• Use tools to help! TweetDeck, CoTweet, HootSuite
FACEBOOKPROFILES & PAGES• People have Profiles• Brands/Businesses have Pages• Use your personal profile to create and Admin a Page • www.facebook.com/pages/create.php• Choose a Category (cannot be changed)• Complete Basic Information• Start Posting Status Updates• Add Other Administrators• Invite Friends, Colleagues, Clients to Fan
MANAGINGFACEBOOK PAGES• To access your page easily, go to the top right corner and select ‗Use Facebook as Page‘• You can edit settings by clicking ‗Edit Page‘ near top right
MANAGINGFACEBOOK PAGES• Work your way through the menu on the right side, including setting up your page URL • You need 25 fans to claim your Vanity URL • You can‘t change it – so get it right the first time!
MANAGINGFACEBOOK PAGES “ON THE GO”• Go to ‗Mobile‘ and save your Mobile Email address to your phone…• With the iPhone / Facebook application • Click + sign on the top left corner and then Click "Pages" on bottom right. • Select your page — it is now a favorite on your home dock. • Now click your pages icon. • To post a photo, click the "camera" icon. • To post a status update, tap the "Whats on your mind?" field.
FACEBOOK EDGE RANK• Affinity – How often you interact with others (be it visiting a friend‘s profile or commenting on a page‘s picture).• Edge Weight – The type of content it is. A few types are: Photos, Videos, Status, Place Checkins, becoming friends with someone, liking a page, changing your profile picture, etc. Keep in mind, there are general rules, but everyone‘s Edge Weight is different and Facebook has carte blanche to tweak things at will.• Recency – The older something is, the less likely you are to see it.
FACEBOOK POSTING STRATEGY • Timing – Varies per industry! Posts made between 8 PM and 7 AM receive 20% more user engagement. • On Wednesdays, fan engagement is 8% above average. • Posting 1-2 times per day produces 40% higher user engagement.** • Posting 1-4 times per week produces 71% higher user engagement. • Keep it Short & Sweet: Posts with 80 characters or less receive 66% higher engagement. Very concise posts – those between one and 40 characters – generate highest engagement. • And while the content should be short, the URL probably shouldn‘t be — posts with a full-length URL had three times the engagement of their shortened bit.ly, ow.ly and tinyurl counterparts.Link to the Study by Buddy Media.
FACEBOOK POSTING STRATEGY • Ask questions to spark dialogue – ―question‖ Posts generate Comment rates double that of ―non-question‖ Posts. • Outright saying ―post,‖ ―comment‖ or ―tell us‖ motivates fans to engage. If you‘re seeking answers, put a simple ―where‖ or ―when‖ or ―would‖ question at the end of the post — you‘ll get 15% more engagement than if the question is buried in the middle. Shy away from ―why‖ questions, as they seem invasive and ask much more of a user than a ―what‖ question, • Fill in the blank Posts receive 9 times more Comments than other Posts.Link to the Study by Buddy Media.
FACEBOOK POSTING STRATEGY • Offer fans ―$ off‖ and coupons. Posts containing these offer- related keywords receive the highest engagement. • ―$ Off‖ offers receive twice the engagement of ―% Off‖ offers. • Fan other business pages that complement your business and @ mention them in your posts so that you show up on their wall. • Photos receive the most Likes on Facebook. Photos get 50% more impressions than any other post type. • Links are 87% more likely to be shared than any other post type on Facebook.Link to the Study by Buddy Media.
FACEBOOKRESOURCES• The Official Facebook Blog• All Facebook: The Unofficial Facebook Resource• Facebook Social Plugins• Networked Blogs• Liveworlds Facebook Forum 2.0• Wildfire Application (for Facebook contests/promotions)• Mashable
OPTIMIZE YOUR LINKEDIN PROFILE The Obvious Steps: 1. Upload a photo! 2. Complete Your Profile! 3. Showcase Projects & Successes in Work History & Summary Sections 4. Find meaningful contacts 5. Ask for Recommendations (and Recommend others)@seolsearchkaty
OPTIMIZE YOUR LINKEDIN PROFILE The Not-So-Obvious Steps: 1. Update your personal URL • eg. LinkedIn.com/in/katymartin 2. When adding websites, choose ‘Other’ and use this area to spell out your current company with a few key – searchable – words. • Eg. Colomark Media Web & Social Media Marketing 3. Update your settings to show all your information 4. Update Your Status Often 5. Start asking and answering questions on LinkedIn Answers@seolsearchkaty
HOW DO YOU KNOW IT’S WORKING? 1. Search engine ranking 2. Social bookmarking activity 3. Social networking connections 4. Video/podcast views/listens 5. Inbound links to your website/blog 6. RSS subscriptions 7. Comments on your blog 8. Mentions of your brand 9. Number of times people search for your brand 10. Visitors (first-time and repeat) & Leads & Customers! Or Job Offers, Promotions & a Raise!@seolsearchkaty