Seo basics


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SEO basics

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Seo basics

  1. 1. Top On The Ranking Race<br />SEOLINKEXPERT<br />Search Engine Ranking Factors <br /><br />
  2. 2. Google Sandbox <br /><br />
  3. 3. Google Sandbox<br />TIME BASED QUALITY INDICATORS <br />THE SANDBOX EFFECT DEFINED<br />The Google Sandbox is a holding area for a Web site. Pages may be indexed by Google, but they don’t appear in the search engine results. This is because Google is testing the long-term reliability of the site - is there fresh, natural content updated frequently or is the site just spam? Some people argue that a site may be manually sandboxed, but it likely is the side-effect of some Google algorithm designed to combat spam. Once a site is sandboxed, the effect can last as long as a few months.<br />Changing a DNS Information<br />Channing a Server<br />Changing owner of server or site<br />Google has no way of knowing if some sort of spammer purchased the site for his own nefarious means, and a trip to the sandbox protects the quality of their search results until this could be determined.<br /><br />
  4. 4. Google Sandbox<br />HOW CAN YOU ESCAPE THE SANDBOX?<br />It can take 90 to 120 days to out from sandbox but how??<br />Focus on developing high-quality links with sites in your niche. <br />Produce fresh, clean content for Google to index on a regular basis<br />the hundreds of quality backlinks<br /><br />
  5. 5. Google PageRank <br />What is PageRank?<br />PageRank is a numeric value that represents how important a page is on the web<br />1 to 10<br />PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.<br /><br />
  6. 6. Google PageRank <br /> PageRank is a measurement of a pages worth based on the quantity and quality of both incoming and outgoing links. The concept behind PageRank is that each link to a page constitutes vote, and Google has a sophisticated and automated way of tallying these votes, which includes looking at a vast universe of interlinking pages. <br /><br />
  7. 7. Google PageRank <br /><br />
  8. 8. Google PageRank <br /><br />
  9. 9. On-Page Ranking Factors<br />The way your web page is structured, particularly in regard to how you use your key words or phrase on the page (called on page ranking factors), is important for the search engine assessing your site.<br />Key Words In Headings<br />Key Word Density<br />Key Word Positioning<br />Key Word Proximity<br />Naming Your Page<br /><br />
  10. 10. The Google Dance<br />What Is The Google Dance?<br />It's the period when Google is rebuilding its rankings, and results fluctuate widely for a 3 to 5 day period.<br />Google Dance - The Index Update of the Google Search Engine<br /><br />
  11. 11. The Google Dance<br />The Technical Background of the Google Dance<br />The Google search engine pulls its results from more than 10,000 servers which are simple Linux PCs that are used by Google for reasons of cost. Naturally, an index update cannot be proceeded on all those servers at the same time. One server after the other has to be updated with the new index.<br />Google Dance and DNS<br />Not only Google's index is spread over more than 10,000 servers, but also these servers are, as of now, placed in 13 different data centers. These data centers are mainly located in the US (i.e. Santa Clara, California and Herndon, Virginia) and in Dublin, Ireland.<br /><br />
  12. 12. The Google Dance<br />During the Google Dance, the data centers do not receive the new index at the same time. In fact, the new index is transferred to one data center after the other. When a user queries Google during the Google Dance, he may get the results from a data center which still has the old index at one point im time and from a data center which has the new index a few minutes later.<br />Google now performs updates every week, with most movement occurring on Mondays. These ongoing updates feature mostly minor algorithm and index updates.<br />For most people, this event in and of itself was not important. <br /><br />