Gamification case study naver checkout by HSJ

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Gamification case study naver checkout by HSJ

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Gamification case study naver checkout by HSJ

  1. 1. Gamification in Real Life (Naver Checkout) H.S.J
  2. 2. What is Gamification? • Gamification is a method of marketing using game mechanics • Gamification adapts funny elements of game to Real Life • It can use everywhere!!(Even for a Feeding vegetables to Your Child)
  3. 3. elements of Gamification • Point • Levels • Leaderboard • Badges • Challenges • Onboarding • Engagement Loops MDA Framework Mechanics Aesthetics Dynamics * Two aspects must be considered in designing both.
  4. 4. Naver CheckOut Naver Checkout is a shopping platform service that provide many benefits to Customer Serviced by Korea’s biggest search engine Company NHN • Naver Checkout is a shopping platform service that provide many benefits to Customer • Customers can shopping at Checkout through one ID(Naver) • People can buy many things with ease • Naver CheckOut has gamification elements(Level,Point..,etc)
  5. 5. 1.Point(mileage & cash) Earning Mileage • When people buy sth on checkout, they can get more mileages • Mileages can use at CheckOut when you shopping • Mileage can motivate people to buy sth
  6. 6. 2.Levels & Badges There are 5 Levels (BRONZE,SILVER,GOLD,PLATINUM,TITANUM) Doing More Shopping, Getting More Benefits! Benefits vary depending on the Levels More Benefits!
  7. 7. 3.Challenges • Levels & Benefits encouraged people to compete against each other • Shooting Price is a auction system that people compete with others
  8. 8. 4.Engagement loops (Event & Draw) • Draw Event held Every Month! Users who have Stamp(Checkout’s draw tool) can participate in draw event • Induce people to continue Their engagement • Coupon also induce to people buy more items • Provide Various type of Engagement Tools For Various Type of Users (Who never used before or Who used many services Before)
  9. 9. Reference • Book 『Gamification By Design』 O’REILLY Media,2011 • WebSite Naver CheckOut Homepage http://shopping.naver.com/

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