Link_Exchanges_Part_2

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To reveal the easiest traffic source to your websites please visit www.uozm.com

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Link_Exchanges_Part_2

  1. 1. ==== ====To reveal the easiest traffic source to your websites please visitwww.uozm.com==== ====Title:Life Without Reciprocal LinkWord Count:717Summary:Reciprocal linking is risky therefore it is not advisable if you can still find the free web directory.Please note that these free web directories do not actually want to work for free. They are buildinghard to provide relevancy to the search engine and increase their link popularity. Therefore,someday, these freebies might become quality web directories.Keywords:Submit Your URL Free Web Directory Link PopularityArticle Body:After the latest google update codenamed Jagger, reciprocal link has less relevancy than everbefore. Many have abused this system before and there are even sites that thrived by offering linkexchange programs.Reciprocal linking occuring naturally is not wrong in any way. But, many that reciprocate takeadvantage of the fact that a site A will not be penalized for giving out links to another site B.Meanwhile, B has a higher link popularity due to the vote from A. So hey, why not reciprocate andincrease the ranks for both sites? Doing so excessively results in both participants having a higherweb rank despite not contributing anything to the overall internet community.Now, Google values reciprocal link less. Specifically, if a site A points to site B that Googleconsiders offensive, site A will be penalized. Therefore, each site now has to be careful on whom itgives its endorsement to.Do not worry. With reciprocal link on its way out (slowly), we have no choice but to give the bestinformation available to the web community. Here are several ways to increase your site rankings:1. Create content.The purpose of search engine is to help people find the information that they need. In the businessworld, successful companies always give what their customers want. Therefore, create contentthat your potential customers want and they will be grateful for that.
  2. 2. 2. Give and You Shall Receive.Give away your content and you shall receive more visitors. This idea is a basic marketingprinciple. This is like giving away samples of new products at a fair or at an exhibition. Your job isto let people know about your products and/or services. The more people try it out, the higherchance of them becoming your regular customers. It works similar in the search engine world. Ifyou charge exobirant amount of dollars for service that nobody knows, who would come and tryout your products?3. List your website to good web directory.Ok, submitting your sites to good web directories will require your site to be a high PR site or itcosts money. Either way, this is not an efficient marketing campaign. Why would you want to linkto web directories if you already have a decent PR rank? You will be better off concentrating onyour existing visitors rather than acquiring new visitors. Therefore, linking to good web directoriesare for a new less-visited site. However, good web directories normally do not want to link to smallunproven website. Why? As stated before, if site A links to a bad site B, then A is considered asupporter of B, which means that Google may penalize site A for linking to B.That leaves us an option to paid web directories. Paid Web Directories generally has a good PRrank. However, to get a number of links from them gets really expensive. If your budget permits,this might be a good idea. However, please remember also that PR rank is not static. When aparticular website provides useful information to its visitors, its PR rank will generally increase andvice versa.4. List your website to general web directory.Web submission is generally free or require a link back from you. Reciprocal linking is riskytherefore it is not advisable if you can still find the free web directory. Please note that these freeweb directories do not actually want to work for free. They are building hard to provide relevancyto the search engine and increase their link popularity. Therefore, someday, these freebies mightbecome quality web directories.At that time, they will then charge fee for new site listing. Meanwhile, you are already listed ... forfree ! What is your risk? None that I can think of. If a bad site A points to your site, you will not bepenalized for it. You cannot control who can or cannot link to your site. There are millions ofwebsites to monitor. Therefore, register your site to the free web directories. Some of them will bemediocre or non existent within a few years. But, some that does succeed will bump your PRranking up. The best thing of all is you dont spend a dime listing your site with them. At least, notyet.==== ====To reveal the easiest traffic source to your websites please visit
  3. 3. www.uozm.com==== ====

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