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Kai Spriestersbach - Die Macht der internen Verlinkung SEO CAMPIXX 2013

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Kai Spriestersbach - Die Macht der internen Verlinkung SEO CAMPIXX 2013

  1. 1. Interne Verlinkung Berlin, den 16.03.2013
  2. 2. Kai Spriestersbach8 Jahre SEO-ErfahrungInhouse & AgenturSelbstständig seit 01/2012Google AdWords qualifizierterSpezialistReferent der afs AkademieGründer Suchkraft.comGründer OnlineRadar.deGründer seoversity.comSpeaker SMX 2010 & 2013SEO CAMPIXX 2010 - 2013@seokaiseokai.com/+
  3. 3. Agenda•Theorie • Usability • Siloing• Praxis • Basics • Advanced
  4. 4. Theorie
  5. 5. Usability Paradigmen
  6. 6. 1. Möglichst kurze Wege für den Besucherund den Crawler zum gewünschten Ziel: Startseite Seite 1 Seite 2 Seite 3 Seite 7.893 ... Problem: Zuviele Links bei vielen Unterseiten.
  7. 7. 2. Die Entscheidung zum nächsten Klick mussdem Nutzer möglichst leicht fallen. Startseite Seite 1 Seite 2 Seite 3 ... Seite X Problem: Zuviele Klicks für den Nutzer & Indexierungsprobleme für Google
  8. 8. Synthese: So wenig wie möglich, so viel wie nötig! Startseite Seite 1 Seite 2 Seite 3 Seite 4 Seite 2.1 Seite 2.2 Seite 2.3
  9. 9. Siloing
  10. 10. StartseiteThema 1 Thema 3 Thema 2 Thema 1 Thema 3 Unstrukturierte Webseite
  11. 11. Seite 1 Seite 2Thema 1 Thema 1 Thema 1 Thema 2 Thema 2 Thema 2 Ideale Trennung
  12. 12. Startseite Kategorie 1 Kategorie 2Thema 1 Thema 1 Thema 1 Thema 2 Thema 2 Thema 2 bei Relevanz Sortierte Webseite
  13. 13. Praxis
  14. 14. Basics: check24.de
  15. 15. Überfrachtete Navigation
  16. 16. Überfrachtete Navigation
  17. 17. Überfrachtete Navigation
  18. 18. Überfrachtete Navigation
  19. 19. Überfrachtete Navigation
  20. 20. Überfrachtete Navigation
  21. 21. „Verlinkungschaos“
  22. 22. Themenfremde Verlinkung
  23. 23. Sauberes Siloing
  24. 24. „Targeted Navigation“Startseite: JS JS JS JSVerlinkungen zu 1. + 2. Ebene3. Ebene mittels JS nachgeladen
  25. 25. „Targeted Navigation“Seite „Versicherungen“ (1. Ebene): Verlinkungen zu allen Ebene im Thema
  26. 26. „Targeted Navigation“Seite „Versicherungen“ (1. Ebene): JSThemenfremde Links per JS nachladen
  27. 27. FooterFooter möglichst nützlich + schlank halten:Wichtigste (Ranking-)Seiten sitewide anlinken
  28. 28. Advanced: jameda.de
  29. 29. Indexierungsseiten
  30. 30. Problem: Limit von 20 Ärzten / SucheDadurch keine vollständige Indexierung.Indexierung nur durch Sitemap XML gescheitert.
  31. 31. Problem: Verteilung der Ärzte Fachgebiet Stadt 82 Fachgebiete 1.500 Orte 1.640 Ärzte 30.000 Ärzte Fachgebiet + Stadt 123.000 Kombinationen max. 2,5 Mio. ÄrzteABER: Viele Kombinationsseiten ohne Ergebnis,und große Städte mit mehr als 20 Ergebnissen.
  32. 32. Lösung: Neue Strukturen Fachgebiet Stadt Behandlung PLZ82 Fachgebiete 1.500 Orte 60 Behandlungen 30.000 PLZ Fachgebiet + Stadt Stadtteile Behandlung + Stadt 123.000 Kombinationen 900 Stadtteile 90.000 Kombinationen Fachgebiet + Stadtteil Behandlung + Stadtteil 73.800 Kombinationen 54.000 Kombinationen Vollständige Indexierung gelungen. Massiver Traffic-Anstieg durch Long Tail!
  33. 33. Wichtigste Seiten direkt angelinktNach Suchvolumen + Vermarktungspotential
  34. 34. Fachgebiete + BehandlungenNeue interessante Keyword Kombinationen!
  35. 35. Neue Städte + StadtteilseitenIndexierung aller Ärzte über Stadtteilseiten
  36. 36. Postleitzahlen-SeitenIndexierung aller Ärzte über PLZ Seiten
  37. 37. „Bravi“
  38. 38. Breadcrumbs kennt ihr alle
  39. 39. Die „Bravi“ nicht :) Suchvolumen Relevanz Für den User per JS eingefügt
  40. 40. Die „Bravi“ nicht :) Suchvolumen + „Money Keywords“ Für den User per JS eingefügt
  41. 41. Die „Bravi“ nicht :) Relevanz + „Money-Keywords“
  42. 42. Relevante Crosslinks
  43. 43. Experten-Ratgeber + LexikonZuordnung aller Inhalte zu Themen undThemenzuordnung zu Fachgebieten der Ärzte
  44. 44. Lexikon im Detail Relevante Fachgebiete Relevante Artikel
  45. 45. Ratgeber im DetailIn-ContentCrosslinks Relevante Artikel Relevante Fachgebiete
  46. 46. Problem: Seitenwachstum
  47. 47. Problem: Fixe Anzahl an Seiten Fachgebiet Stadt Behandlung PLZ82 Fachgebiete 1.500 Orte 60 Behandlungen 30.000 PLZ Fachgebiet + Stadt Stadtteile Behandlung + Stadt 123.000 Kombinationen 900 Stadtteile 90.000 Kombinationen Fachgebiet + Stadtteil Behandlung + Stadtteil 73.800 Kombinationen 54.000 Kombinationen Keine neuen Ärzte, Fachgebiete, Städte, etc.
  48. 48. Aber: Neue Bewertungen + Blogartikel
  49. 49. Problem: Teaser verlinken von Arztlisten nur auf neueste ArtikelRelevant aussteuern!Artikel über Haut-Themen nur bei Hautärzten verlinken
  50. 50. Arztseiten verlinken nurauf die neuesten 4 Bewertungen
  51. 51. Aber woher bekommen alte Artikelund alte Bewertungen interne Links?
  52. 52. Lösung: Zeitbasierte + themenrelevanteVerlinkung von Bewertungen + Artikeln
  53. 53. Ergebnis?
  54. 54. Vielen Dank.

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