Mobile Commerce Stats


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A set of slides you can freely embed and re-use to the latest trends in mobile commerce stats and the growing number of people using their smartphones and other portable devices to search and make purchases on the mobile web

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Mobile Commerce Stats

  2. 2. MOBILE COMMERCE STATS • Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)
  3. 3. MOBILE COMMERCE STATS • 47% of smartphone owners rely on smartphones to find out more information about a product and 36% use their phones to read product reviews on retail websites (Source: Leo J. Shapiro and Associates, 2012)
  4. 4. MOBILE COMMERCE STATS 66% of US smartphone owners use their phone to aid in shopping (Source: Leo J. Shapiro and Associates, 2012)
  5. 5. MOBILE COMMERCE STATS • 47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit.
  6. 6. MOBILE COMMERCE STATS • 46% of consumers look up prices on a store’s mobile site, and 42% check inventory prior to shopping in the store (Source: Local and the e-tailing group, 2012)
  7. 7. MOBILE COMMERCE STATS • The number of US mobile phone owners who have used 2D barcodes in the past 3 months increased from 1% in 2010 to 5% in 2011 and reached 15% among smartphone users (Source: Forrester, 2011)
  8. 8. MOBILE COMMERCE STATS • 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
  9. 9. MOBILE COMMERCE STATS • 55% of consumers express an interest in mobile coupons but only 10% have actually received one from a merchant (Source:Mercator Advisory Group, 2012)
  10. 10. MOBILE COMMERCE STATS 66% of Americans ages 24-35 own a smartphone (Source: Nielsen, 2012)
  11. 11. MOBILE COMMERCE STATS • 21% of consumers search for a coupon on their mobile device while in a store (Source:Mobile Audience Insights Report from JiWire, 2012)
  12. 12. MOBILE COMMERCE STATS • 80% of mobile users prefer locally relevant advertising and 75% are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire, 2012)
  13. 13. MOBILE COMMERCE STATS • 65% of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
  14. 14. MOBILE COMMERCE STATS • 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)
  15. 15. MOBILE COMMERCE STATS • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)
  16. 16. MOBILE COMMERCE STATS • 49% of consumers who use the mobile web at least once a week made a purchase on their mobile device in the past six months (Source: ROI Research Inc., 2011)
  17. 17. MOBILE COMMERCE STATS • In 3 years, it is predicted that 24% of retailers will have annual sales of 15% or greater coming from their mobile channel (Source: RSR Research, 2011)
  18. 18. MOBILE COMMERCE STATS • 51% of consumers say they have made a mobile payment within the past 3 months and 82% see themselves making one within the next year (Source: Mobio Identity Systems Inc. Report, 2011)
  19. 19. MOBILE COMMERCE STATS • 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months (Source: Adobe Survey, 2011)
  20. 20. MOBILE COMMERCE STATS • By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover (Source: ABI Research, 2010)
  21. 21. MOBILE COMMERCE STATS Will you be ready?