Building Search Engine & User Friendly Websites By: Dilip Rajpurohit eMail:  [email_address] Mob: 9924016179 Website:  www...
Picking Domain Name <ul><li>Choose proper business keyword oriented name </li></ul><ul><li>Make it As Short as Possible </...
Finding a Hosting Company <ul><li>Should have dedicated IP for your website. Avoid Shared IP. </li></ul><ul><li>Where exac...
Picking Powerful Keywords <ul><li>Thinking like customers </li></ul><ul><li>Think keywords related to your business   </li...
Keyword Placement   <ul><li>Picking One or Two Phrases per Page: </li></ul><ul><li>Checking Prominence:  </li></ul><ul><ul...
Creating Pages That Search Engines Love <ul><li>Naming Files/Pages (Use easy to remember and keyword rich URLs) </li></ul>...
<ul><li>Avoiding Heavy Flash Animations </li></ul><ul><li>Avoiding heavy images & embedded text in images </li></ul><ul><l...
Avoiding Things That Search Engines Hate. <ul><li>Frames & Frame based websites </li></ul><ul><li>Use of Invisible text </...
Conclusion <ul><li>What the search engines do   </li></ul><ul><li>Search engines do three things: </li></ul><ul><li>They i...
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Building SEO, Search Engine & User friendly website - Dilip Rajpurohit

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Presentation on "Building search engine & user friendly website" given by Dilip Rajpurohit on the day of "Google L & F 2010 - Learn with Fun - Full Day Event" on date 19th September 2010 held at Ahmedabad, Gujarat, India to make awareness about core relationship between SEO, Hosting, Website Designing and Web Development.

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Building SEO, Search Engine & User friendly website - Dilip Rajpurohit

  1. 1. Building Search Engine & User Friendly Websites By: Dilip Rajpurohit eMail: [email_address] Mob: 9924016179 Website: www.seo4world.com
  2. 2. Picking Domain Name <ul><li>Choose proper business keyword oriented name </li></ul><ul><li>Make it As Short as Possible </li></ul><ul><li>Should be Easy to Spell and Easy to remember. </li></ul><ul><li>Should be Unique </li></ul><ul><li>Try to avoid Hyphens and Numbers </li></ul><ul><li>Register other gTLD/ccTLD domains also. </li></ul><ul><li>Choosing TLD/ gTLD (Generic Top-level Domains) e.g. .com, .net, .org </li></ul><ul><li>Choosing ccTLD (Country-code Top-level Domains) e.g. .in, .ca, .it, .uk, .es, .eu, .fr, .se </li></ul>
  3. 3. Finding a Hosting Company <ul><li>Should have dedicated IP for your website. Avoid Shared IP. </li></ul><ul><li>Where exactly are the data centres located </li></ul><ul><li>What sort of control interface is provided </li></ul><ul><li>Can 302 and 301 redirects be set up </li></ul><ul><li>Are custom (404) error pages allowed </li></ul><ul><li>Does the server accept mod_rewrite and mod_alias directives </li></ul><ul><li>Is unrestricted access to the .htacess file provided </li></ul><ul><li>Can raw visitor logs be accessed or downloaded </li></ul>
  4. 4. Picking Powerful Keywords <ul><li>Thinking like customers </li></ul><ul><li>Think keywords related to your business </li></ul><ul><li>Starting Keyword Analysis </li></ul><ul><li>Identifying the obvious keywords </li></ul><ul><li>Examining competitor’s keywords </li></ul><ul><li>Looking closely at your list </li></ul><ul><li>Using Keyword Tools </li></ul><ul><ul><li>Google AdWords Keyword External </li></ul></ul><ul><ul><li>Google Trends / Google Insights </li></ul></ul><ul><ul><li>Word Tracker </li></ul></ul><ul><ul><li>Microsoft AdCenter Keyword Forecasting </li></ul></ul>
  5. 5. Keyword Placement <ul><li>Picking One or Two Phrases per Page: </li></ul><ul><li>Checking Prominence: </li></ul><ul><ul><li>Put keywords in: </li></ul></ul><ul><ul><ul><ul><li>Title tag </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Metadata </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Headers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Actual Content </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Navigation links </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Image names </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Alt attributes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Title attributes </li></ul></ul></ul></ul><ul><li>Placing Keywords throughout Your site: </li></ul><ul><li>You should put the keywords in many pages of your site so that the search engine finds many pages from your site for the searched word. </li></ul>
  6. 6. Creating Pages That Search Engines Love <ul><li>Naming Files/Pages (Use easy to remember and keyword rich URLs) </li></ul><ul><li>Creating navigation structure, that search engine can read </li></ul><ul><li>Using Proper TITLE tag, DESCRIPTION and KEYWORDS Meta tag </li></ul><ul><li>Including Image ALT text </li></ul><ul><li>Using Anchor text </li></ul><ul><li>Use Header Tags (H1, H2, H3 etc) </li></ul><ul><li>Adding body text/ Content Optimization </li></ul><ul><ul><li>Content should be relevant & Unique </li></ul></ul><ul><ul><li>Include keywords in text </li></ul></ul><ul><ul><li>Inline Text Links </li></ul></ul><ul><ul><li>Consider 5-20% keyword density </li></ul></ul><ul><ul><li>Formatting text (bolding, Italic, Underline, quotes, titles, etc.) </li></ul></ul>
  7. 7. <ul><li>Avoiding Heavy Flash Animations </li></ul><ul><li>Avoiding heavy images & embedded text in images </li></ul><ul><li>Sites should have consistent layout and design </li></ul><ul><li>Pages should be quick to download (30 Second or less) </li></ul><ul><li>W3C compliant </li></ul><ul><li>Use robots.txt, Sitemaps </li></ul><ul><li>Use 301 redirect & 404 page </li></ul><ul><li>Use XHTML / CSS </li></ul>Creating Pages That Search Engines Love
  8. 8. Avoiding Things That Search Engines Hate. <ul><li>Frames & Frame based websites </li></ul><ul><li>Use of Invisible text </li></ul><ul><li>Stuffing keywords </li></ul><ul><li>Cloaking </li></ul><ul><li>Creating Doorway Pages </li></ul>
  9. 9. Conclusion <ul><li>What the search engines do </li></ul><ul><li>Search engines do three things: </li></ul><ul><li>They index text, so you need a keyword rich text </li></ul><ul><li>They follow links, so you need to develop page architecture with a strong link component </li></ul><ul><li>And they measure popularity, which necessitates a high quality external link development </li></ul><ul><li>All three components are essential, </li></ul>Search engine users don't have the patience to navigate a poorly designed site. Search engine spiders can't easily navigate a poorly designed site. Search engine users are turned off by poor design. Search engine spiders are turned off by poor design. Users use keywords, and if you've optimized your site, they'll find you. Search engine spiders feed on keywords and this is what powers listings. Users love content. Search engine spiders love content. Search Engine Users Search Engine Spiders
  10. 10. Thank You

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