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"Bad" SEO content, good Google rankings: Now what?


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In today's presentation, I address a question that I get a lot, which is: should I rewrite "bad" SEO content that has good Google rankings?

This is an excellent question, because a lot of folks have web pages of so-so quality that still perform well in terms of rankings. So what to do? I share some strategies for increasing the quality of your SEO content and improving conversions here.

If you have an SEO copywriting question, I'd love to hear from you. You can find me on Twitter @heatherlloyd, or email me at

You can also visit my site ( and sign up for my free SEO Copywriting Buzz newsletter. You can choose to receive a weekly recap of the blog post how-to's and SEO copywriting tips, or a daily update!

Published in: Self Improvement
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"Bad" SEO content, good Google rankings: Now what?

  1. 1. Should I rewrite “bad” pages with goodGoogle rankings?Presented by: Heather Lloyd-Martin, CEO, SuccessWorksSEO CopywritingSEO CONTENT WRITING TIPS
  2. 2. ARE YOU AFRAID TO FIX YOUR SEO CONTENT?- The SEO copy may be“borderline spammy.”- Your content may nothave the right tone andfeel.- Conversions may be lowand bounce rates may behigh.
  3. 3. IT’S TIME TO TAKE THE PLUNGE- Too keyphrase stuffed?Rewrite it. You may beable to use the same # ofkeyphrases.- Determine how to bestrewrite the content(changing format, toneand feel, call to action.)- Upload the content andmonitorrankings/conversions.
  4. 4. NEED HELP? LET ME KNOW!• SEO Copywriting Certification training• SEO content writing services• Customized SEO content training• Content site reviews• Free daily/weekly