Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Is your web seo copy overoptimized


Published on

Join Heather as she discusses the three telltale signs that your web content is over-optimized, and the three ways to fix the problem Watch the full video

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Is your web seo copy overoptimized

  1. 1. SEO Copywriting Tips Is your Web SEO copy “ over-optimized?” Here are three ways to find out.
  2. 2. Too many keyphrases on the page <ul><li>Pages like this are simple to spot. </li></ul><ul><li>User experience = bad. Too much emphasis on SEO. </li></ul><ul><li>The fix? Reduce keyphrases. </li></ul>
  3. 3. Too many hyperlinks on the page <ul><li>User experience = bad. Too many choices cause overwhelm. Plus - what’s in it for the customer? </li></ul><ul><li>The fix? Focus on your conversion funnel. </li></ul>
  4. 4. “ Fluffy” SEO copy <ul><li>The content is longer than it needs to be, so it loses the conversion flow. </li></ul><ul><li>Local pages and product pages are typically the worst offenders. </li></ul><ul><li>The fix? Write great sales copy and weave in the SEO elements. Not the other way around. </li></ul>
  5. 5. Do you have a question...? Email me at askheather @ and let me know!
  6. 6. Here’s how to reach me Heather Lloyd-Martin CEO, SuccessWorks [email_address] Twitter: @heatherlloyd