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Webinar Will Begin at 1PM EST / 11AM MST
DARIN “DOC”
BERNTSON
SENIOR COMMUNITY MANAGER
WE’RE RECORDING
TODAY’S PRESENTATION
SO SIT BACK AND ENJOY THE WEBINAR
JOIN THE
CONVERSATION
• Tweet Questions to @SEOCOM
• Use #SEOWebinar Hashtag
• Or Use The Webinar Q&A
LET’S GET STARTED…
SARAH EVANS
Chief Evangelist, Tracky
SPECIAL GUEST PRESENTER
@PRSarahEvans
www.tracky.com
sarah@tracky.com
224.789.8314
 Plan
 Research
 Create
 Share
 Respond
 Monitor
 Iterate
For a list of all resources mentioned today, visit: https://tracky.com/39923
6 Forms Of Online Engagement
Photo credit: http://www.flickr.com/photos/10ch/3346820651/
Create your communication matrix for each scenario!
1. Proactive on your site
(I’m here to tell you something)
2. Reactive on your site
(I’m responding to something you posted)
3. Proactive on their site
4. Reactive on their site
5. Proactive on social networks
6. Reactive on social networks
First, let’s acknowledge
THIS isn’t working.
The platform you
use matters.
SEO.com Webinar: Social Collaboration SEO & Content Marketing’s Missing link - May 2 2013
SEO.com Webinar: Social Collaboration SEO & Content Marketing’s Missing link - May 2 2013
It doesn’t matter if you’re a
single author blog, or managing
multiple contributors, use a
social collaboration platform.
Plan
a.k.a. NO spreadsheet movement
• Establish roles
(content producer, editor)
• Monthly, weekly, daily
• Deadlines
• Promotional toolkit
• Keywords
• Timing
(relevance and share)
• Monitor
Photo Credit: @PRsarahevans, in track: https://tracky.com/30799
Research
• International & national headlines, localize story
• Holidays, observances
• Customer or brand lifecycle
• Conferences, media events
• Google trends
• Company milestones, human interest stories
• Add top newsrooms to your phone
• Utilize ifttt
• Top social network trending topics
• Twitter lists of top tier media
• Mobile notifications
• Tweetdeck or Hootsuite columns
Create
It’s “National I <3 Being An Entrepreneur Week”
• Monday: “15 reasons why you love
being entrepreneurs #new”
• Interviews from people in your industry
• Tweetable sound bites with link back to the article
 (tweet this)
• Email post to all participants in advance
• Tuesday: Guest post from an employee
(human interest story)
• Wednesday: How your company
helps entrepreneurs
• Thursday: Pin-worthy images
• Friday: INFOGRAPHIC
Photo credit: http://www.flickr.com/photos/krish4u/470892327/
Shared Calendar
Share
Photo credit: http://www.blogcdn.com/www.urlesque.com/media/2010/03/release-the-kraken-template-500js031710.jpg
Define & execute the best sharing
tactics for your industry.
Stellar sharing tactics = better
search and social visibility.
Example Social Promotion Tactic List
(text, visual, audio)
Everything you do should drive and support your brand, traffic and keywords.
• 70-characters (or less) socially
shareable sound bite
• Personal
• Corporate
• Social visual post
• E-newsletter
• Hashtag(s)
• Q&A (Quora, Linkedin)
• Niche sites and networks
• Private sites and networks
Local Crisis Center Needs Diapers
K.I.S.S.
For a list of all resources mentioned today
visit: https://tracky.com/39923
• Identify your “key times”
(Tweriod)
• Schedule posts to go out at times
you’re most likely to reach your
community
(Buffer)
• Automate your sharing
(dlvr.it)
• Reminders to share evergreen
content every few weeks or months.
SARAH EVANS
Chief Evangelist, Tracky
THANK YOU
@PRSarahEvans
www.tracky.com
sarah@tracky.com
224.789.8314
QUESTIONS?Here’s a list of 120+ PR resources: http://j.mp/RFzrNo
Questions? For a list of all resources mentioned today,
visit: https://tracky.com/39923
OUR NEXT WEBINAR
The Content Marketing Diet:
Cooking up the Perfect Strategy
w/ Paul Sanders, Content Strategist, SEO.com
Mark Your Calendars
May 30th, 2013
1PM EST
Registration Coming Soon
• How to select content types for your budget and talent resources.
• Identifying the right target audience.
• Cultivating the talent for your content marketing machine.
Stay Up To Date: http://www.seo.com/webinars/
GET YOUR FREE INSTANT
WEBSITE REPORT
AT SEO.COM
THANK YOU
FOR ATTENDING
Any questions or comments
please connect:
doc@seo.com
@iGoByDoc
http://www.linkedin.com/in/igobydoc/
@SEOcom

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SEO.com Webinar: Social Collaboration SEO & Content Marketing’s Missing link - May 2 2013

  • 1. Webinar Will Begin at 1PM EST / 11AM MST
  • 3. WE’RE RECORDING TODAY’S PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR
  • 4. JOIN THE CONVERSATION • Tweet Questions to @SEOCOM • Use #SEOWebinar Hashtag • Or Use The Webinar Q&A
  • 6. SARAH EVANS Chief Evangelist, Tracky SPECIAL GUEST PRESENTER @PRSarahEvans www.tracky.com sarah@tracky.com 224.789.8314
  • 7.  Plan  Research  Create  Share  Respond  Monitor  Iterate For a list of all resources mentioned today, visit: https://tracky.com/39923
  • 8. 6 Forms Of Online Engagement Photo credit: http://www.flickr.com/photos/10ch/3346820651/ Create your communication matrix for each scenario! 1. Proactive on your site (I’m here to tell you something) 2. Reactive on your site (I’m responding to something you posted) 3. Proactive on their site 4. Reactive on their site 5. Proactive on social networks 6. Reactive on social networks
  • 13. It doesn’t matter if you’re a single author blog, or managing multiple contributors, use a social collaboration platform.
  • 14. Plan a.k.a. NO spreadsheet movement • Establish roles (content producer, editor) • Monthly, weekly, daily • Deadlines • Promotional toolkit • Keywords • Timing (relevance and share) • Monitor Photo Credit: @PRsarahevans, in track: https://tracky.com/30799
  • 15. Research • International & national headlines, localize story • Holidays, observances • Customer or brand lifecycle • Conferences, media events • Google trends • Company milestones, human interest stories • Add top newsrooms to your phone • Utilize ifttt • Top social network trending topics • Twitter lists of top tier media • Mobile notifications • Tweetdeck or Hootsuite columns
  • 16. Create It’s “National I <3 Being An Entrepreneur Week” • Monday: “15 reasons why you love being entrepreneurs #new” • Interviews from people in your industry • Tweetable sound bites with link back to the article  (tweet this) • Email post to all participants in advance • Tuesday: Guest post from an employee (human interest story) • Wednesday: How your company helps entrepreneurs • Thursday: Pin-worthy images • Friday: INFOGRAPHIC Photo credit: http://www.flickr.com/photos/krish4u/470892327/
  • 18. Share Photo credit: http://www.blogcdn.com/www.urlesque.com/media/2010/03/release-the-kraken-template-500js031710.jpg Define & execute the best sharing tactics for your industry. Stellar sharing tactics = better search and social visibility.
  • 19. Example Social Promotion Tactic List (text, visual, audio) Everything you do should drive and support your brand, traffic and keywords. • 70-characters (or less) socially shareable sound bite • Personal • Corporate • Social visual post • E-newsletter • Hashtag(s) • Q&A (Quora, Linkedin) • Niche sites and networks • Private sites and networks
  • 20. Local Crisis Center Needs Diapers
  • 21. K.I.S.S. For a list of all resources mentioned today visit: https://tracky.com/39923 • Identify your “key times” (Tweriod) • Schedule posts to go out at times you’re most likely to reach your community (Buffer) • Automate your sharing (dlvr.it) • Reminders to share evergreen content every few weeks or months.
  • 22. SARAH EVANS Chief Evangelist, Tracky THANK YOU @PRSarahEvans www.tracky.com sarah@tracky.com 224.789.8314
  • 23. QUESTIONS?Here’s a list of 120+ PR resources: http://j.mp/RFzrNo Questions? For a list of all resources mentioned today, visit: https://tracky.com/39923
  • 24. OUR NEXT WEBINAR The Content Marketing Diet: Cooking up the Perfect Strategy w/ Paul Sanders, Content Strategist, SEO.com Mark Your Calendars May 30th, 2013 1PM EST Registration Coming Soon • How to select content types for your budget and talent resources. • Identifying the right target audience. • Cultivating the talent for your content marketing machine. Stay Up To Date: http://www.seo.com/webinars/
  • 25. GET YOUR FREE INSTANT WEBSITE REPORT AT SEO.COM
  • 26. THANK YOU FOR ATTENDING Any questions or comments please connect: doc@seo.com @iGoByDoc http://www.linkedin.com/in/igobydoc/ @SEOcom