Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Pinterest Effect: What The Future Holds - SEO.com Webinar Jan 23, 2013

3,873 views

Published on

  • Be the first to comment

The Pinterest Effect: What The Future Holds - SEO.com Webinar Jan 23, 2013

  1. 1. @atraine / @matt_siltala
  2. 2. RECORDING PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR@atraine / @matt_siltala
  3. 3. PLEASE PARTICIPATE TWEET QUESTIONS TO @SEOCOM AND USE #PinterestEffect HASHTAG OR USE THE CHAT IN THE ROOM Best Questions / Comments May Earn You An SEO.com Bag O’ Swag!@atraine / @matt_siltala
  4. 4. DOWNLOAD OUR LATEST EBOOK FOR FREE!Learn how to drive traffic to your Website and increase sales Through Pinterest marketing@atraineStay Tuned / @matt_siltala For Link!
  5. 5. Entered the scene in 2010 allowing bookmarking of all the beautiful things on the web • Core difference: It says look at this, instead of look at me!@atraine / @matt_siltala
  6. 6. • Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011@atraine / @matt_siltala
  7. 7. • Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S. Source:TechCrunch@atraine / @matt_siltala
  8. 8. 116% traffic growth in 2012 to 21.2M, 75% user growth@atraine / @matt_siltala Source: DOMO
  9. 9. Percent of Pinterest users that are female@atraine / @matt_siltala
  10. 10. Percentage of Pinterest users Between 25-55 yrs old Source: Mashable@atraine / @matt_siltala
  11. 11. Pinterest now the 4th largest organic traffic driver worldwide@atraine / @matt_siltala
  12. 12. @atraine / @matt_siltala
  13. 13. @atraine / @matt_siltala
  14. 14. SEO.com has boards highlighting company info, helpful Information, marketing tips, and more.@atraine / @matt_siltala
  15. 15. Avalaunch Media uses Pinterest to highlight recent content marketing and infographic pieces we created / promoted@atraine / @matt_siltala
  16. 16. Hapari blew through inventory this year using Pinterest boards to highlight product lines and used infographics@atraine / @matt_siltala
  17. 17. Utah based ZAGG features products, gadgets, other related things@atraine / @matt_siltala
  18. 18. Sephora integrated Pin It buttons on every product on their site. They also created employee managed boards and Holiday boards.@atraine / @matt_siltala
  19. 19. @atraine / @matt_siltala
  20. 20. @atraine / @matt_siltala
  21. 21. GET CREATIVE@atraine / @matt_siltala
  22. 22. @atraine / @matt_siltala
  23. 23. @atraine / @matt_siltala
  24. 24. @atraine / @matt_siltala
  25. 25. @atraine / @matt_siltala
  26. 26. @atraine / @matt_siltala
  27. 27. •Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)...@atraine / @matt_siltala
  28. 28. •We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize- images-pinterest •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.@atraine / @matt_siltala
  29. 29. @atraine / @matt_siltala
  30. 30. @atraine / @matt_siltala
  31. 31. @atraine / @matt_siltala
  32. 32. @atraine / @matt_siltala
  33. 33. TIME ON SITE ~ 10 Second ~ 10 Minutes@atraine / @matt_siltala
  34. 34. Hubs For Intel: •Content •Products •Influencers •Trends@atraine / @matt_siltala
  35. 35. Tools Use Tools to spy on all the hubs.@atraine / @matt_siltala
  36. 36. My Favorite - Lets Start With The Best@atraine / @matt_siltala
  37. 37. Real Time “Alerts”@atraine / @matt_siltala
  38. 38. @atraine / @matt_siltala
  39. 39. @atraine / @matt_siltala
  40. 40. @atraine / @matt_siltala
  41. 41. Real Time Spying • What’s Hot Right Now! • What’s getting the most comments? • Who is pinning? (Find Influencers) • Prices/Specials/Offers/Contests? • Ideas? • Content Ideas@atraine / @matt_siltala
  42. 42. Finding Influencers Tools for finding out how powerful a Pinterest user is: • PinReach • PinPuff@atraine / @matt_siltala
  43. 43. @atraine / @matt_siltala
  44. 44. @atraine / @matt_siltala
  45. 45. Analytics Fully integrated analytics platform for Pinterest Pinerly http://pinerly.com/pinalytics@atraine / @matt_siltala
  46. 46. @atraine / @matt_siltala
  47. 47. Competitive Intel & Research Do Better. Do More. •Repinly •Find Influencers •See Trends@atraine / @matt_siltala
  48. 48. @atraine / @matt_siltala
  49. 49. @atraine / @matt_siltala
  50. 50. @atraine / @matt_siltala
  51. 51. @atraine / @matt_siltala
  52. 52. @atraine / @matt_siltala
  53. 53. Other Free Facts and Tricks http://pinterest.com/source/YOURWEBSITE.com If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)@atraine / @matt_siltala
  54. 54. @atraine / @matt_siltala
  55. 55. @atraine / @matt_siltala
  56. 56. @atraine / @matt_siltala
  57. 57. Use This Tool: • What Images Get Most Comments •Who Is Your True Audience • Board Names • Who to contact@atraine / @matt_siltala
  58. 58. Case Study: Content idea gained that helped make the sale@atraine / @matt_siltala
  59. 59. @atraine / @matt_siltala
  60. 60. @atraine / @matt_siltala
  61. 61. Results: (so far from this campaign) Over $30,000 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor • 4 page views average/ visit@atraine / @matt_siltala
  62. 62. Thank You!Andrew Melcior Matt Siltala @atraine @Matt_Siltala@atraine / @matt_siltala
  63. 63. @atraine / @matt_siltala
  64. 64. DOWNLOAD OUR LATEST EBOOK FOR FREE! http://bit.ly/Pinterest10stepLearn how to drive traffic to your Website and increase sales Through Pinterest marketing@atraine / @matt_siltala
  65. 65. OUR NEXT Registration Details WEBINAR Coming Soon February 27, 2013 11AM MST / 1PM EST Special Guest Elisabeth Osmeloski Executive Features Editor at Marketing Land President of Utah’s Association For@atraine / Marketing Professionals SLCSEM.org Search @matt_siltala
  66. 66. GET YOUR FREE INSTANT WEBSITE REPORT AT SEO.COM@atraine / @matt_siltala
  67. 67. THANK YOU FOR ATTENDING Any questions or comments please connect: doc@seo.com @iGoByDoc http://www.linkedin.com/in/igobydoc/ @SEOcom@atraine / @matt_siltala

×