It’s a content revolution that marketers and writers are simultaneouslythrilled and scared about.
It’s increasingly clear that we’ll be relying on more content-centric strategies tobolster our SEO toolsets, and that mean...
   Step 1: Clarify Your Branding Goals   Step 2: Do a Company-Wide Content Survey   Step 3: Identify Your Content Marke...
“Branding is inexplicably linked to the type of content that you slap that company logoon.”Learn more.
“Find out what type of content you’re currently producing, things you haveproduced in the past, and what you have planned ...
You want to place your content where it gets the most bang for your buck, whichmeans identifying the channels that will ac...
“Develop a content calendar for three, six, or 12 months out to help you visualize howyour resources are being spent and h...
“A blog, published at least three times a week, is a good place to start.”Learn more.
5 step content marketing strategy
5 step content marketing strategy
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5 step content marketing strategy

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5 step content marketing strategy

  1. 1. It’s a content revolution that marketers and writers are simultaneouslythrilled and scared about.
  2. 2. It’s increasingly clear that we’ll be relying on more content-centric strategies tobolster our SEO toolsets, and that means putting more emphasis on holisticstrategies for developing that content.
  3. 3.  Step 1: Clarify Your Branding Goals Step 2: Do a Company-Wide Content Survey Step 3: Identify Your Content Marketing Goals Step 4: Build A Content Roadmap Step 5: Scale The Strategy to Your Budget BONUS: Download our Free Content Calendar Template
  4. 4. “Branding is inexplicably linked to the type of content that you slap that company logoon.”Learn more.
  5. 5. “Find out what type of content you’re currently producing, things you haveproduced in the past, and what you have planned for the future.”Learn more.
  6. 6. You want to place your content where it gets the most bang for your buck, whichmeans identifying the channels that will actually drive valuable traffic back to yourwebsite.Learn more.
  7. 7. “Develop a content calendar for three, six, or 12 months out to help you visualize howyour resources are being spent and how your overall strategy is evolving.”Download our free Content Roadmap.
  8. 8. “A blog, published at least three times a week, is a good place to start.”Learn more.

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