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10 Things You Must Do to Prepare Your Business for SEO


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10 Things You Must Do to Prepare Your Business for SEO

Greg Shuey details the top 10 things a business must do to prepare for an SEO campaign.

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10 Things You Must Do to Prepare Your Business for SEO

  1. 1. 10 Things You Must Do to Prepare Your Business for SEO By Greg Shuey
  2. 2. #1: Accept SEO Agency as Part of Your Marketing DepartmentShare insight into your other marketinginitiatives with your in-house SEO or SEO agency – To help them integrate with your team – Will help create synergies (+1 for using a buzzword!) – Accomplish much more than if you leave them to fend for themselves
  3. 3. #2: Establish/Work Towards Real Online Marketing Goals• Ranking #1 for a trophy keyword is not a valid SEO marketing goal• Real online marketing goals should be established before starting your SEO campaign• Real online marketing goals should be revenue driven• Example: I need to increase online leads by 15%
  4. 4. #3: Give Up Full Analytics Access• Whatever analytics package you are using, your SEO needs daily insight to set proper SEO strategy.• If you don’t give up full access, your SEO will not be able to help you accomplish your goals.• Your SEO can take your money, and perform work, but without the proper analytics, you aren’t going to get anything out of it.
  5. 5. #4: Share Sales Data• Goes hand-in-hand with sharing analytics data• Some business are really nervous about sharing sales data - get over it• Sales data helps your SEO to see how much ROI their efforts are producing• Share how much products/services cost, margins, etc.
  6. 6. #5: Put Your Ego Aside• Forget what you learned 5 years ago• Nothing can kill and SEO campaign faster than OLD out-of-date best practices• Check your ego at the door• Your agency lives and breathes this stuff every day – they know the current best practices
  7. 7. #6: Change Your Website• Ties directly to putting your ego aside• Your SEO will perform a site optimization with a list of changes – MAKE these changes• There is only so much an SEO can do through “off-page” efforts• When you get a list of site optimization recommendations – Please MAKE them
  8. 8. #7: Priortize I.T.• This goes with making changes to your website• Many sites use complicated back-ends that only the I.T. department can touch• Prioritize your initiatives with I.T. to be ready to make the site optimization changes as quickly as possible
  9. 9. #8: Blog Your Heart Out• Search engines love fresh, quality, relevant content => Company Blog• Have everyone in the organization participate!• Ideally -> 1 piece of blog content per day• Your SEO can help create some content, but they should be more focused on strategy
  10. 10. #9: Give Up an Email Address• This is a sticking point with a lot of businesses• They feel they cannot trust their SEO with a company issued email• If you want to be uber successful -> integrate your SEO fully, which includes giving them an email address• Will be used for link development and content placement outreach• A real email address will provide much much better results to your SEO’s efforts
  11. 11. #10: Leverage Business Development and Partnership Relationships• Very difficult to secure top-tier links• Leverage current business development and partnership relationships• Requires ample effort between your SEO and biz dev guy, and possibly the head of your sales team• These are the type of links that will be game- changers for your SEO efforts
  12. 12. ConclusionIn order to prepare your business for SEO, it willrequire a lot of team work. This is not a “passthe baton” effort, it requires integration andcollaboration between all parties.Visit http// to learn moreabout SEO.