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Keys toSuccess: Business Intelligence Proven, Practical Strategies That Work

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Keys you need to know to achieve BI success. View the webinar video recording and download this deck: http://www.senturus.com/resources/keys-to-success-in-business-intelligence/.

With realistic advice taken from Senturus CEO and co-founder John Peterson, he shares 16+ years of real world expertise working with over 1000 clients and 2000 projects to describe how you can truly optimize BI investments.

Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

Keys toSuccess: Business Intelligence Proven, Practical Strategies That Work

  1. 1. Proven, Practical Strategies that Work KEYS TO SUCCESS IN BUSINESS ANALYTICS
  2. 2. • Introduction • Definition of Success • Keys to Success • Role of Tools and Technology • Senturus Overview • Additional Resources • Q & A AGENDA Copyright 2017 Senturus, Inc. All Rights Reserved.
  3. 3. PRESENTER Copyright 2017 Senturus, Inc. All Rights Reserved. John Peterson CEO and Co-Founder Senturus, Inc.
  4. 4. PRESENTATION SLIDE DECK: http://www.senturus.com/resources/ RESOURCE LIBRARY An extensive, free library of past webinars, demonstrations, whitepapers, presentations, helpful hints, and more. Copyright 2017 Senturus, Inc. All Rights Reserved.
  5. 5. This slide deck is from the webinar: Keys to Success in Business Analytics, Proven, Practical Strategies that Work To view the FREE video recording and download this deck, go to: http://www.senturus.com/resources/keys-to-success- in-business-intelligence/ Hear the Recording Copyright 2017 Senturus, Inc. All Rights Reserved.
  6. 6. WHAT DOES IT LOOK LIKE? DEFINE SUCCESS
  7. 7. WHAT IS SUCCESS IN BUSINESS ANALYTICS? Business Value User Adoption Cost Reduction Time Savings Indispensible Shift to Fact- Based Decisions Number of Subject Areas ROI Manual BI Elimination New Requests Competitive Differentiator • + Revenue • + Profit • + Growth • + Share… • + Total (# & %) • + Active (# & %) • - Excel • - Access Copyright 2017 Senturus, Inc. All Rights Reserved.
  8. 8. BOTTOM LINE RESULTS Source: IBM Institute for Business Value, The Global CFO Studies 2010, 2014 Value Integrators also have an almost 20% better operating efficiency ratio than all other companies examined 11.3% 14.0% 12.1% 0.5% 9.4% 9.3% > 20x more 49% more 30% more EBITDA 5-year CAGR, 2004-2008 Revenue 5-year CAGR, 2004-2008 ROIC 5-year average, 2004-2008 Value Integrators (Data-driven) All Other Enterprises Takeaway 1 Takeaway 2 Increasingly, speed of decision-making & action is becoming the key competitive edge Copyright 2017 Senturus, Inc. All Rights Reserved.
  9. 9. KEYS TO SUCCESS IN BUSINESS INTELLIGENCE BASED ON 1000+ CLIENTS & 2000+ PROJECTS OVER 16+ YEARS
  10. 10. • 70-80% of BI projects are failures • And fewer than 30% meet objectives – Gartner estimates, 2015 • 59% of BI projects aren’t successful – Very broad Dresner Advisory Services survey, 2012 • 90% of BI projects fail or are abandoned – Forrester, 2012 Type “BI project failures” into Google for hundreds of reasons and examples FIRST, SOME SOBERING STATISTICS Copyright 2017 Senturus, Inc. All Rights Reserved.
  11. 11. SO WHY SUCH SUCCESS? Copyright 2017 Senturus, Inc. All Rights Reserved.
  12. 12. 1. Find your “Richard Branson” 2. Don’t build what they ask for, build what they need 3. Offer up a buffet 4. Don’t try to boil the ocean 5. Become a Pareto disciple 6. Shoot early and often 7. Scope it out 8. Don’t build castles on sand 9. Rally a team 10.Worry about the data 11.Remember everything is relative 12.Get the ball all the way across the goal line Extra: Shout it from the rooftops KEYS TO SUCCESS IN BUSINESS INTELLIGENCE Copyright 2017 Senturus, Inc. All Rights Reserved.
  13. 13. 1. FIND YOUR “RICHARD BRANSON” Copyright 2017 Senturus, Inc. All Rights Reserved. Executive sponsorship is critical
  14. 14. Moving the needle: • Selection – In-place executive who is already a great leader and has strong commitment to BI • Conversion – Very challenging, best shot is to build on tangible successes • Prototyping can create converts before funding gets vetoed EXECUTIVE LEADERSHIP/SPONSORSHIP Nonexistent or uncommitted Somewhat committed Very Committed Copyright 2017 Senturus, Inc. All Rights Reserved.
  15. 15. Moving the needle: • Executive leadership • Cross-functional resourcing is critical • BI team leadership – Helps the organization understand the low cost/high value nature of integration points and the high cost of missing the lay-ups SCOPE OF BUSINESS INTELLIGENCE Individual Division EnterpriseDepartment Copyright 2017 Senturus, Inc. All Rights Reserved.
  16. 16. 2. DON’T BUILD WHAT THEY ASK FOR, BUILD WHAT THEY NEED Copyright 2017 Senturus, Inc. All Rights Reserved.
  17. 17. … AND SEEK RELEVANCE AT ALL COSTS Copyright 2017 Senturus, Inc. All Rights Reserved. Work from real requirements backwards
  18. 18. Moving the needle: • Understand the actions that decision-makers can take • Map and deliver the information that helps them prioritize their actions (usually leading indicators) • Monitor metrics for accountability (what gets measured, gets managed) SEEK FORWARD VISIBILITY & ACCOUNTABILITY None Leading indicators Predictive analytics Lagging indicators Automated corrections Copyright 2017 Senturus, Inc. All Rights Reserved.
  19. 19. “BUT WE ALREADY HAVE THE DATA AND KNOW ALL THE REQUIREMENTS…” Then do it again… Copyright 2017 Senturus, Inc. All Rights Reserved.
  20. 20. THERE IS ALWAYS MUCH MORE THAN EXPECTED Copyright 2017 Senturus, Inc. All Rights Reserved.
  21. 21. 3. OFFER UP A BUFFET Self-service is the new norm Copyright 2017 Senturus, Inc. All Rights Reserved.
  22. 22. Standard reports Rigid models/structure IT-centric delivery THE TECHTONIC SHIFT Enterprise BI Platforms Self-Service Analytics Tools Copyright 2017 Senturus, Inc. All Rights Reserved. Self-service tools Business user access to rich data sets Dashboards & visualizations But these still matter: • Raw data still needs to be transformed & enriched • Governance (std definitions, single version of truth…) • Validity & accuracy • Security • Maintainability, scalability • Performance Canned Reports
  23. 23. To view the FREE video recording and download this deck, go to: http://www.senturus.com/resources/keys-to-success- in-business-intelligence/ The Senturus comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website: http://www.senturus.com/resources/ Hear the Recording Copyright 2017 Senturus, Inc. All Rights Reserved.
  24. 24. 4. DON’T TRY TO BOIL THE OCEAN Copyright 2017 Senturus, Inc. All Rights Reserved. Make projects as small as possible, yet aim to achieve Wow!
  25. 25. • Do not set out to build a data warehouse • Instead, incrementally build business process analytical capabilities, with integration built in • Gain the benefits of a data warehouse without doing a “data warehouse” project INCREMENTALLY BUILT, YET INTEGRATED Copyright 2017 Senturus, Inc. All Rights Reserved.
  26. 26. 5. BECOME A PARETO DISCIPLE Copyright 2017 Senturus, Inc. All Rights Reserved. Practice religious devotion to the 80/20 rule
  27. 27. Feasibility BusinessValue Low High High Low BI PRIORITY MATRIX Copyright 2017 Senturus, Inc. All Rights Reserved. Project C Project A Project B Project E Project D Project F Conceptual representation Preferred Starting Project
  28. 28. Rapid iterations and prototyping while pursuing a long- term plan dramatically enhance project 6. SHOOT EARLY AND OFTEN Copyright 2017 Senturus, Inc. All Rights Reserved.
  29. 29. INITIAL STAGE = MAXIMUM FLEXIBILITY … To choose the best scope & architecture Copyright 2017 Senturus, Inc. All Rights Reserved.
  30. 30. PROTOTYPING UNEARTHS MANY THINGS… Copyright 2017 Senturus, Inc. All Rights Reserved.
  31. 31. LEADS TO DETAILED DESIGN… Copyright 2017 Senturus, Inc. All Rights Reserved.
  32. 32. …ONLY THEN DO YOU POUR CONCRETE Copyright 2017 Senturus, Inc. All Rights Reserved.
  33. 33. 7. SCOPE IT OUT & MANAGE THAT SCOPE LIKE A HAWK Copyright 2017 Senturus, Inc. All Rights Reserved. Know exactly what you are shooting for
  34. 34. IMPORTANCE OF SCOPE DEFINITION Copyright 2017 Senturus, Inc. All Rights Reserved. or How To Avoid a Failed BI System “70-80% of business intelligence projects fail” — Gartner, 2011 “80% of project failures can be traced back to the scope definition process” — AMA Briefing “90%+ of total costs get set in the first 5-10% of the project” — DFM Guidelines
  35. 35. Axiom 1: You can’t have it all Axiom 2: You must continuously monitor & manage it PROJECT/PROGRAM MANAGEMENT 101 Copyright 2017 Senturus, Inc. All Rights Reserved.
  36. 36. Choosing the right architecture & foundation is critical 8. DON’T BUILD CASTLES ON SAND Copyright 2017 Senturus, Inc. All Rights Reserved.
  37. 37. Choosing the right architecture & foundation is critical … AND BE CAREFUL WITH YOUR PLUMBING Copyright 2017 Senturus, Inc. All Rights Reserved.
  38. 38. Properly Staged Data BI Tools TYPICAL “BEST PRACTICES” ANALYTICS ARCHITECTURE Copyright 2017 Senturus, Inc. All Rights Reserved.* Also known as a Star Schema SourceSystemsofRecord Conforming Dimensional Models* Single Version of the Truth DataAbstractionModel Information Security Report Authoring Dashboard Authoring Slicing & Dicing Ad Hoc Querying Threshold Alerting ERP Data Labor Data Other Sources Planning Data DataIntegration(ETL,Sqoop) Standard Reports Dashboards/ Scorecards Self-Service Reporting & Analysis Threshold- based Alerts WebPortal (Data Lake, Hub, etc.)
  39. 39. A strong business-IT partnership with cross-functional involvement is critical 9. RALLY A WELL-ROUNDED TEAM Copyright 2017 Senturus, Inc. All Rights Reserved.
  40. 40. SOURCE DATA IS NOT ACTIONABLE INFORMATION Copyright 2017 Senturus, Inc. All Rights Reserved. Standard Reports (Push-Pull) Dashboards/ Scorecards Self-service Reporting & Ad-Hoc Analysis Alerts The Chasm ERP, CRM Data Planning Data Decisions&Actions SourceSystemsofRecord Other Sources “What do you want?” “What do you have?” You need a team that understands both business and data/technology
  41. 41. • Leadership • Cross-functional involvement • Business & IT “joint-venture” • Ongoing care & feeding BUSINESS INTELLIGENCE TEAM Copyright 2017 Senturus, Inc. All Rights Reserved.
  42. 42. To view the FREE video recording and download this deck, go to: http://www.senturus.com/resources/keys-to-success- in-business-intelligence/ The Senturus comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website: http://www.senturus.com/resources/ Hear the Recording Copyright 2017 Senturus, Inc. All Rights Reserved.
  43. 43. 10. WORRY ABOUT THE DATA Copyright 2017 Senturus, Inc. All Rights Reserved. The data will be dirty, but don’t let that stop you…
  44. 44. AIM FOR INTEGRATED DATA ACROSS THE ENTERPRISE Spreadmarts Integrated data warehouse Non-integrated data marts (aka. Silos) Copyright 2017 Senturus, Inc. All Rights Reserved.
  45. 45. 11. REMEMBER EVERYTHING IS RELATIVE… Copyright 2017 Senturus, Inc. All Rights Reserved. Good decision making requires context
  46. 46. EVERYTHING IS RELATIVE (CONT.) Copyright 2017 Senturus, Inc. All Rights Reserved.
  47. 47. And more context… EVERYTHING IS RELATIVE (CONT.) Copyright 2017 Senturus, Inc. All Rights Reserved.
  48. 48. 12. GET THE BALL ACROSS THE GOAL LINE Copyright 2017 Senturus, Inc. All Rights Reserved. Focus on user adoption and the rest will follow
  49. 49. … USER ADOPTION STARTS IN THE BEGINNING Copyright 2017 Senturus, Inc. All Rights Reserved. Focus on user needs from beginning to end
  50. 50. … IF YOU BUILD IT THEY WILL COME Copyright 2017 Senturus, Inc. All Rights Reserved. DOES NOT WORK IN BI
  51. 51. Provide information that is: 1. Relevant 2. Trustworthy 3. Timely 4. Comprehensive 5. Explorable 6. Well-understood 7. Contextual … FOCUS ON USERS & USER ADOPTION Copyright 2017 Senturus, Inc. All Rights Reserved.
  52. 52. … FINALLY, SHOUT IT FROM THE ROOFTOPS (EXTRA TIP) Copyright 2017 Senturus, Inc. All Rights Reserved. Proactive analytics “PR” will drive further success
  53. 53. Moving the needle: • Prove the value – Work to quantify the value of each BI initiative • Deliver consistent string of high ROI projects • Tout the results internally, Sell! PERCEPTION OF BI VALUE IS CRUCIAL Cost Center Mission Critical StrategicTactical Competitive differentiator Copyright 2017 Senturus, Inc. All Rights Reserved.
  54. 54. What About Tools & Technology? NOT KEY TO SUCCESS?
  55. 55. • Commoditization • It’s still all about the data • Tool features & power < 20% utilized • Restless business users • Unrealistic dashboard claims • Lower than expected BI/analytics success rates • Tools do NOT drive BI success • If anything, their rapid changes just makes things much more complicated & failure-prone TECHNOLOGY 20,000 FOOT SUMMARY Copyright 2017 Senturus, Inc. All Rights Reserved.
  56. 56. PARTING THOUGHT The sooner you stop to sharpen the saw, the better Copyright 2017 Senturus, Inc. All Rights Reserved.
  57. 57. To view the FREE video recording and download this deck, go to: http://www.senturus.com/resources/keys-to-success- in-business-intelligence/ The Senturus comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website: http://www.senturus.com/resources/ Hear the Recording Copyright 2017 Senturus, Inc. All Rights Reserved.
  58. 58. Business Analytics Consultants WHO WE ARE
  59. 59. BRIDGING THE GAP BETWEEN DATA & DECISION MAKING DECISIONS & ACTIONS Business Needs Analysis Ready Data Analysis Ready Data Copyright 2017 Senturus, Inc. All Rights Reserved.
  60. 60. • Dashboards, Reporting & Visualizations • Data Preparation & Modern Data Warehousing • Self-Service Business Analytics • Big Data & Advanced Analytics • Planning & Forecasting Systems • Proprietary Analytics Connector Software BUSINESS ANALYTICS ARCHITECTS Copyright 2017 Senturus, Inc. All Rights Reserved.
  61. 61. 1000+ Clients, 2000+ Projects, 16+ Years Copyright 2017 Senturus, Inc. All Rights Reserved.
  62. 62. ADDITIONAL RESOURCES
  63. 63. www.senturus.com/events UPCOMING EVENTS Copyright 2017 Senturus, Inc. All Rights Reserved.
  64. 64. MORE FREE RESOURCES http://www.senturus.com/resources/ Copyright 2017 Senturus, Inc. All Rights Reserved.
  65. 65. *Custom, tailored training also available* COGNOS AND TABLEAU TRAINING OPTIONS Copyright 2017 Senturus, Inc. All Rights Reserved.
  66. 66. Thank You! www.senturus.com info@senturus.com 888 601 6010 Copyright 2017 by Senturus, Inc. This entire presentation is copyrighted and may not be reused or distributed without the written consent of Senturus, Inc. Copyright 2017 Senturus, Inc. All Rights Reserved.

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