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Spanish SEO


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Spanish SEO

  1. 1. Spanish Search Engine Optimization (SEO) Jose R. Villa President, Sensis November 10, 2010
  2. 2. Spanish SEO Overview
  3. 3. ROI • SEO ranks #1 among marketers in terms of return on marketing investment • More cost-effective than Paid Search • 69% of respondents rank SEO among their top 2 tactics based on marketing ROI* *Marketing Sherpa, 2006
  4. 4. Effective SEO is ongoing, much like social media It’s not “a campaign” with a set start and end date
  5. 5. 2 Keys to SEO Success 1. understanding the basic logic of the search engine algorithms 2. understanding unique search behavior of Hispanics
  6. 6. 4 Key Trends to Stay Ahead Of Social Media Universal Search Google Instant Mobile Search
  7. 7. Challenges
  8. 8. Driving Spanish traffic from Latin America & Spain Inability to geo-target efforts
  9. 9. Time commitment required Content Link Building
  10. 10. Recommendations
  11. 11. Establish a Web platform Unique URL Separate website
  12. 12. Increases total traffic by 66% When possible, combine SEO + Paid Search Increases consumer purchase consideration by 8%
  13. 13. Consider off-shore / Latin American-based SEO resources (especially if already outsourcing Web services there)
  14. 14. Client Lesson Learned
  15. 15. Google will drive the majority of traffic
  16. 16. Expect a higher % of new visitors Design and structure site for people who have never been there before Emphasize bringing them back
  17. 17. Deep-linking is extremely important
  18. 18. THANK YOU! @jrvilla