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Lead Generation on Auto Pilot

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Lead Generation on Auto Pilot

  1. 1. About ChampionsWay & PerfectMIND Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ peopleHeadquarters in Vancouver, BC Office located in New Jersey Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC blog.championsway.com community.championway.com
  2. 2. Lead Generating On Auto Pilot
  3. 3. The Martial Arts Business
  4. 4. Question:How do you get the numbers, TODAY?
  5. 5. Answer: Social Media Social Website MobileSEO Site/SMS
  6. 6. 4 Take Aways• 5 Ways of Getting leads• Identifying your target Market• Target Marketing Example• 5 Ways to set up your Lead Generation on Auto Pilot
  7. 7. 5 Ways of Getting Leads
  8. 8. Macro Sites • Domain with town and program Domain • Turnersvillekickboxing.com • Content Driven Strategy • Email Subscription • 50 % conversionExpectations • List Building
  9. 9. Why They will die • Key Word Rich Content • Updated Weekly • Call to actions No Link Strategy • Keep them on Your sites, not others • ReportsNo Tracking System • Google Analytics
  10. 10. Traffic Source
  11. 11. Kits and Online Courses
  12. 12. Front Desk
  13. 13. Tips• Monthly Check in for email addresses• Use the Ipad• Birthday Parties• All events
  14. 14. QUESTION: Why should they give you their email?
  15. 15. • Subscription Blog • Call to Actions • Landing Page SMS • QR Code • Facebook SocialPlatforms • Twitter-Links to Blog
  16. 16. Free Bully Prevention Kit
  17. 17. Take Away-You will never build thenumbers you want without a strategyand system that can mange your leads.
  18. 18. Take Away # 2- Target Marketing
  19. 19. Start with your major programs
  20. 20. AdultsMartial Arts BJJ Kids Karate Martial Arts Pre-School Karate Martial Arts
  21. 21. AdultsISHIN-RYU Cobra Haki-Aki Jitsu Kids Kiki-Jitsu Cobra-Kitsu Pre-School Little Kiikoitus Mini-Kobjuuki
  22. 22. The Average Person
  23. 23. The Failure Process Lead is Call and 2 week Process inGenerated LM Follow up done
  24. 24. Improving the Process Lead is GeneratedConvert/Increase Call and LM % 2 Week FollowEdu-sell up Automation Content Begins
  25. 25. 10 Years ago….Every Seminar Said
  26. 26. Today
  27. 27. Take Away-Stop saying the leads are weak, and admit your strategy is broken.
  28. 28. Take Away #3-Target Marketing Example
  29. 29. Kickboxing-The Easiest Program to Get Leads
  30. 30. Macro Site
  31. 31. Website Header
  32. 32. Website Continued-No Fake Videos
  33. 33. Landing Pages for Each
  34. 34. Connected to Google Analytics If it doesn’t make dollars it doesn’t make sense
  35. 35. Landing Page Link Distribution
  36. 36. Link EconomyPictures and Videos EconomyThe next big oneRedirect
  37. 37. Call to actions and links though out email campaignsText “SenseiNick” to 64842ServicesLocal Search
  38. 38. Blogging
  39. 39. Blogging 101Top 5 Things to Remember
  40. 40. The Perfect Blog
  41. 41. Takeaway-No one cares about yourproducts or services until they believe that you care about them
  42. 42. Take Away # 4What you can automate and Why
  43. 43. Website Lead Capturing-It has to be
  44. 44. “You competitor is only one clickaway. Capture the lead the first andpossibly the last time they check out your website”
  45. 45. Lead Notification
  46. 46. Campaign Management
  47. 47. How much time and money are you saving by asking your front deskperson to Find, track and analyze the leads?
  48. 48. The Average Martial Arts School Follow up System Email Blast about 1-2 Follow up Call Lead/LM something that calls has nothing to do with them
  49. 49. SMO Follow up System Immediate After 7 Days- Social Notification Auto email Media/Free Trial from which based on based oncampaign and Criteria program where
  50. 50. Students to Social Platforms Auto Don’t have to Generated Template make staff feel Email uncomfortable
  51. 51. Got Mobile Site/Forms/Campaigns?
  52. 52. Take Away-If you do not have 24/7marketing automated you will neverkeep up with a competitor that does
  53. 53. Lets Review……
  54. 54. 5 Ways to Generate Leads Macro-site Links Ipad/Events Kits and In School Online Courses
  55. 55. Take Away-You will never build thenumbers you want without a strategy and system that can mange your leads.
  56. 56. Take Away # 2- Target Marketing
  57. 57. Take Away-Stop saying the leads are weak, and admit your strategy is broken.
  58. 58. Take Away #3-Target Marketing Example
  59. 59. Takeaway-No one cares about yourproducts or services until they believe that you care about them
  60. 60. Take Away # 4What you can automate and Why
  61. 61. Take Away-If you do not have 24/7marketing automated you will neverkeep up with a competitor that does
  62. 62. Questions?

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