— MESSAGE • CHANNEL • NOISE • SOURCE • ENCODING • DECODING — ARTS 102 • DESIGN AND COMMUNICATION
Communication Communication unfortunately is not as simple as “I say X and you hear X.”What happens when a person [attempts to] articulate a message to another? What happens when theaudience hears it? What effect does the medium have?
MessageAny signal or combination of signals that serves as a stimulus for a receiver
ChannelThe medium or vehicle through which signals are sent
Noise! Anything that interferes with a person’sreceiving a message as the source intended the message to be received
Sender to Receiver The least difﬁcult part of this concept isdeﬁnitely the medium (i.e. channel). This has an effect on the intended message and is often controllable. Any errors that occur in the medium to impede the message are generally ﬁxable.
The hard part occurs at either end of the channel!
SourceAny person or thing that creates messages. Sometimes referred to as “sender”
SendingSome amount of the sender’s psychology willnecessarily be present in any communication, whether it be visual or spoken.
Receiver Any person that receives a messages May also be referred to as “viewer, listener,” etc. A certain degree of interpretation will always occur when a message is received (not to be confused with noise). One important point to realize is that your message can beinterpreted vastly differently than what you intended, and therefore clarity is paramount.
Encoding The process of putting a message into a code — for example, translating nerve impulses into speech soundsThe encoding process can be controlled, and using symbolism that is free from cliché will help maximize the receivers’ clear understanding of your message
Decoding The process of converting any encodedmessage — for instance the sound of speech — into thought The decoding process cannot be controlled and all of a receiver’spositive and negative associations with your choice of symbols will color how the receiver interprets your message.
AssignmentWe will be exploring how to properly send a message, and the best way to do it. You are to design a set of instructions in step by step set of panels for how to cook, bake, or prepare any type of food. Your design must be a total of six panels, no moreand no less. You may choose any recipe you would like. Be very careful with your choice as we will revisit this again later in the course.
AssignmentA total of10 points are possible. 5 for clearness and communication 3 for overall design 2 for following the directions correctly