SEO with WordPress


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SEO with WordPress

  1. 1. SEO with WordPress<br />Lachlan MacPherson<br />sennza | | Twitter: @sennza<br />
  2. 2. Why use SEO?<br />Your chance to put your best foot forward<br />rethink | redesign | results<br />
  3. 3. We need to understand the purpose of a search engine <br />Google wants to provide you with the best results possible for any given term or phrase<br />rethink | redesign | results<br />
  4. 4. Evolution:<br />Key Advances in Google Search<br />Backrub[September 1997]This search engine, which had run on Stanford’s servers for almost two years, is renamed Google. Its breakthrough innovation: ranking searches based on the number and quality of incoming links.<br />New Algorithm[August 2001]The search algorithm is completely revamped to incorporate additional ranking criteria more easily.<br />Local Connectivity Analysis[February 2003]Google’s first patent is granted for this feature, which gives more weight to links from authoritative sites.<br />Fritz[Summer 2003]This initiative allows Google to update its index constantly, instead of in big batches.<br />Personalized Results[June 2005]Users can choose to let Google mine their own search behaviour to provide individualized results.<br />Bigdaddy[December 2005]Engine update allows for more-comprehensive Web crawling.<br />Universal Search[May 2007]Building on Image Search, Google News, and Book Search, the new Universal Search allows users to get links to any medium on the same results page.<br />Real-Time Search[December 2009]Displays results from Twitter and blogs as they are published.<br /> <br /><br />rethink | redesign | results<br />
  5. 5. Google is constantly changing<br /><ul><li>Google updates it’s algorithm on average once every day.
  6. 6. Some changes are big, some are small.</li></ul>“Skate where the puck is going, not where it's been”<br />- Wayne Gretzky<br />rethink | redesign | results<br />
  7. 7. Case in Point<br />A Bully Finds a Pulpit on the Web<br /><ul><li>New York Times</li></ul>Published 26/11/10<br />Being bad to your customers is bad for business<br /><ul><li>Official Google Blog</li></ul>Published 1/12/10<br /><br /><br />rethink | redesign | results<br />
  8. 8. Why WordPress?<br />?<br />rethink | redesign | results<br />
  9. 9. Web Design vs SEO<br />Google Instant Preview<br />rethink | redesign | results<br />
  10. 10. SEO with WordPress<br />“If you do everything on WordPress you’re pretty much automatically covered as far as SEO”<br /><ul><li>Matt Cutts, Head of the Webspam Team at Google.</li></ul>(PubCon 2007)<br />rethink | redesign | results<br />
  11. 11. Advantages of a WordPress Website:<br />Search-friendly URLs -- that are spider-friendly and tend to be indexed and ranked better in search engines than the complex, dynamic-looking URLs that are typical of content management systems<br />Tag Clouds -- which provide keyword-rich text link navigation, which link to...<br />Tag Pages -- which contain excerpts of posts/pages that are related (by the fact they have the same tag in common)<br />RSS feeds -- which help with link building and garner you visibility in the feed/blog search engines like Feedster and Google Blog Search<br />Content-rich, search-friendly HTML -- thanks in part to the presentation layer (usually) being cleanly separated from the content layer, along with semantic mark-up, which gives the search engines good clues as to what copy is important and what is not<br />Visitor participation -- through comments, trackbacks, and pingbacks.<br />Post-dating of content -- to automatically "go live" on a scheduled date<br />Ease of maintenance -- with no, or minimal, HTML skills required<br />Extensibility -- through plugins (it's pretty easy to write your own) and direct hacks to the open source PHP codebase.<br /><br />rethink | redesign | results<br />
  12. 12. URL Structure<br />rethink | redesign | results<br />
  13. 13. Ranking in under 5 mins?<br />+<br />rethink | redesign | results<br />
  14. 14. Take Aways?<br />Useful Pluginsto extend your SEO with WordPress:<br />Sitemap XML Generator<br />Redirection<br />Disqus<br />Twitter Tools<br />All in One SEO<br />Slide 11 of 13<br />rethink | redesign | results<br />
  15. 15.<br />Twitter: @sennza<br />rethink | redesign | results<br />