YOU HAVE THE TOOLS, NOW WHAT?Ø Get found on GoogleØ SEO – Top 5 things to do now!Ø Life beyond GoogleØ Don’t chase your customers, let them ﬁnd you!Ø Inbound Marketing. What is it?First stop, SEO Quick Guide
SEO & WORDPRESS“If you do everything on WordPressyou’re pretty much automaticallycovered as far as SEO”- Matt Cutts, Head of the Webspam Team @ Google
ADVANTAGES OF A WORDPRESS SITEØ Search Engine Friendly URLSØ RSS FeedsØ Content Rich, Search Engine Friendly HTMLØ Visitor ParticipationØ Scheduling of postsØ Ease of maintenanceØ Extensibility (“there’s a plugin for that”)One click plugin, theme and core updates!
1. CHANGE YOUR PERMALINKSUnder Settings->Permalinks
2. WORDPRESS SEO BY YOASTØ Title and Meta DescriptionsØ Take control of robots!Ø Canonical URLsØ BreadcrumbsØ XML SitemapsØ Twitter & Facebook Open Graph DataThe Best SEO plugin for WordPress!http://wordpress.org/extend/plugins/wordpress-seo/
3. TITLE AND META DESCRIPTIONSDead simple checklist for each page!
6. SOCIAL - TWITTER & FACEBOOKAdditional data for people linking to you on social networks!
DIVERSIFYØ Search – People ﬁnd youØ Referral – Found you though (online) word of mouthØ Direct – Repeat business, or know who you are.Don’t rely on Google to be there for youhttp://www.google.com/analytics/
WHAT IS INBOUND MARKETING?Ø The opposite of Outbound Marketing (Push Marketing)Ø Advertising, TV, Radio, Newspaper, Online PPCØ Outbound relies on shoving your messages in other peoples faces.Ø …Again, and again, and again.Ø With Inbound, customers *stumble* across you.Ø Customers see you as an authority in your marketØ They look to you for advice and thought leadership.This all sounds great… BUT HOW???http://inbound.org/ - Keep up to date with the latest inbound marketing news
WHAT DO CELEBRITYCHEFS KNOW ABOUTBUSINESS THATYOU DON’T?Hint, it’s not about the food…
GIVE YOUR RECIPES AWAYØ They don’t closely guard there secret recipesØ They give them awayØ Give people as much information to help them as you canØ Don’t be afraid of your competitionØ If you don’t they eventually willAdditional data for people linking to you on social networks!
CONTENT IS THE FUTUREhttp://www.youtube.com/watch?v=LerdMmWjU_EIf Coca Cola is doing this, how long until you competitors are?
THAT’S FINE FOR COCA COLA...Ø Do you have a smart phone?Ø It has a camera and a microphoneØ Interview smart people – smallbusinessbigmarketing.comØ Record your thoughts on the way to work – tontodigital.comØ Interview your customers! – 30 second clip how they use/love your productØ Don’t have happy customers?Ø 5 things our customers hated about our product and what we did to ﬁx it!Ø Scared of your face and voice? You phone also takes picturesØ Do you have a laptop with the webcam?Ø http://plus.google.com/hangouts/ <- This is small business GOLD!If Coca Cola is doing this, how long until you competitors are?
BUT MY INDUSTRY IS BORING…Ø Boring Content: Ø http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content Ø Dollar Shave ClubØ BlendtecØ Open Business Forum – American ExpressØ Think about related industriesØ ForumsØ Is it shareable? – It you received it in an email, would you forward it to a friend?Additional data for people linking to you on social networks!
GET OFFLINEØ It doesn’t have to be onlineØ Meetup.com – small get togetherØ Eventbrite.com – bigger eventsØ Stop thinking about $’s start thinking how you can help othersAdditional data for people linking to you on social networks!
RECAP!Ø Niche – Go for the quick wins!Ø Leverage free and cheap softwareØ Automate the pain points in your businessØ Action the 6 SEO quick wins. Do it now!Ø Create sharable contentØ Your business is not boringhttp://www.sennza.com.au/