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ALI Social Media Workshop Part 1

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ALI Social Media Workshop Part 1

  1. 1. www.OhMyGov.comwww.OhMyGov.com SUPPORTING MC&FP ON MEDIA MONITORING & ANALYSIS
  2. 2. www.OhMyGov.com  Understand the full range of how social media can be used at your agency  Apply lessons from cases where social media has been used by government  Start incorporating social media and its resulting data in a productive way today Today's Objectives
  3. 3. www.OhMyGov.com Richard Hartman, COO www.OhMyGov.com HOW TO CREATE COMPELLING AND ENGAGING SOCIAL MEDIA CAMPAIGNS
  4. 4. www.OhMyGov.com Please interrupt with questions Types of Social Media Examples of Social Media Uses Discussion TOPICS COVERED Key Takeaways
  5. 5. www.OhMyGov.com Intelligence Gathering Extract and analyze open source intelligence. Communications Customer Service Create cloud-based rapid response centers. Collaboration Exchange information, tips, news, and best practices. Share information about your agency. SOCIAL MEDIA USES
  6. 6. www.OhMyGov.comwww.OhMyGov.com Communication Social Media Examples
  7. 7. www.OhMyGov.com These double as collaborative platforms. COMMUNICATION PLATFORMS Post how-to videos Address community
  8. 8. www.OhMyGov.com Integrated Multimedia Campaign Additional Info links
  9. 9. www.OhMyGov.com Integrated Multimedia Campaign Additional Info links
  10. 10. www.OhMyGov.com Navy Using YouTube to Increase Recruitment & Retention
  11. 11. www.OhMyGov.com iHealth Sg is a comprehensive guide to all healthcare facilities in Singapore. Produced by Ministry of Health (MOH), it contains over 3000 healthcare facilities like Clinics, Hospitals, Nursing Homes and Laboratories. MOBILE PLATFORMS
  12. 12. www.OhMyGov.com Leadership Case Study: Admiral Stavridis Supreme Allied Commander, Europe
  13. 13. www.OhMyGov.com Queensland Island Caretaker Job Contest 2009 Goal: Increase tourism to Queensland (North Australia) Sponsor: Australian Gov’t Program: Held contest to locate 6- month blogger to inhabit and market Australian island for $140K Method: Used social media to market job and contest, and solicit applications Results: Entire tourism budget: 1.7M • 34,680 job applications • $360 Million of publicity • Queensland tourism up 20%
  14. 14. www.OhMyGov.com http://www.cdc.gov/widgets/ • Take Content to User • Go Viral • Take advantage of stakeholder networks FBI & CDC: Widgets
  15. 15. www.OhMyGov.com 1. Which examples did you find compelling? 2. Which were the least compelling? 3. How can you integrate these strategies at your agency? DISCUSSION
  16. 16. www.OhMyGov.comwww.OhMyGov.com Collaboration Social Media Examples
  17. 17. www.OhMyGov.com Web-based PM Software • Create, assign, manage, and track tasks • Project planning • Social networking & directories • Wikis & document collaboration • Group communication: email, polling, commenting, forums ZOHO
  18. 18. www.OhMyGov.com
  19. 19. www.OhMyGov.com COLLABORATIVE PLATFORMS
  20. 20. www.OhMyGov.com MOBILE PLATFORMS
  21. 21. www.OhMyGov.com MOBILE PLATFORMS
  22. 22. www.OhMyGov.com 1. Which examples did you find compelling? 2. Which were the least compelling? 3. How can you integrate these strategies at your agency? DISCUSSION
  23. 23. www.OhMyGov.comwww.OhMyGov.com Customer Service Social Media Examples
  24. 24. www.OhMyGov.com Uservoice Kindling Polldaddy Twitter & FB Ning Google Moderator Zapsurvey Backboard Feedback: CUSTOMER SERVICE
  25. 25. www.OhMyGov.com
  26. 26. www.OhMyGov.com CUSTOMER SERVICE
  27. 27. www.OhMyGov.comwww.OhMyGov.com Intelligence Gathering Social Media Examples
  28. 28. www.OhMyGov.com How social media can be used for intelligence & enforcement Inform News monitoring, agency monitoring, & social media monitoring can be used to gather intelligence about reactions from media, governments and the public in real-time. Media Monitoring Explore Relationship monitoring may be used to uncover connections between individuals. Connections may be used to solve crimes by eliciting information from uncovered associates. Network Analysis Understand Information, when analyzed properly, can provide insights into a group’s or the public’s perceptions or widely held beliefs about issues, policies and events. Sentiment Analysis INTELLIGENCE GATHERING
  29. 29. www.OhMyGov.com INTELLIGENCE GATHERING
  30. 30. www.OhMyGov.com Real-time Situational Awareness US Airways Lands in Hudson Illegal Border Crossing Policy Changes & Incidents MEDIA MONITORING
  31. 31. www.OhMyGov.com This photo posted to social media helped London Police Capture this Looter. After sixteen years at large and twelve years on the FBI Ten Most Wanted Fugitives list, Bulger was arrested in Santa Monica, California, on June 22, 2011 FBI’s MOST WANTED The FBI was notified of his location just hours after blasting his photo on Twitter and Facebook.
  32. 32. www.OhMyGov.com 1. Why do you think the FBI finally caught Bulger? 2. Are government agencies using social media this way? 3. What lessons can we draw from these examples? DISCUSSION
  33. 33. www.OhMyGov.com Social media is a very powerful tool for governments. TAKEAWAYS Before starting a program; know your options and your goals to avoid being overwhelmed. Selecting the right application is as important as deciding to use #socmed.
  34. 34. www.OhMyGov.com Contact andrew.einhorn@ohmygov.com richard.hartman@ohmygov.com 703-243-3461 Follow @ohmygov www.ohmygov.com
  35. 35. www.OhMyGov.com Follow @ohmygov www.ohmygov.com BREAK
  36. 36. www.OhMyGov.com Visit our award-winning blog, or connect with us via our social media accounts. ohmygov.com facebook.com/ohmygov twitter.com/ohmygov twitter.com/bureaupat We’d love to hear from you! Phone Email 703-243-3461 Andrew.Einhorn@ohmygov.com

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