Venture Lab 2012: Letsdoiter interviews report

1,103 views

Published on

Analysis of the intreviews with potential customers of Letsdoiter application

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,103
On SlideShare
0
From Embeds
0
Number of Embeds
293
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Venture Lab 2012: Letsdoiter interviews report

  1. 1. Letsdoiter Poliventures.comInterview with users and customers report May, 2012
  2. 2. Presentation plan• User interviews with hypotheses and confirmations (only essential)• User feedback analysis• Customer feedback (potential advertising and servicing customers)• Summary• Proposals and new ideas gained
  3. 3. Some of our users’ thoughts (1/10)«... I think the idea is cool. It might be possible to use it in business(e.g. in a team work) and in personal life as well. In general it has alot of application scenarios I think. But it would be good if therewas not only mobile but a desktop version as well... » «... Talking about mobile, it might be easier to use already existing SN, but I am not using mobile internet, so for me it is better to have a native app in mobile, which would access internet from time to time only for synchronization... » The backend architecture should target both native mobile clients as well as web usage and even social network applications
  4. 4. Some of our users’ thoughts (2/10)«... If someone puts status ”Help me!”, I will help, but interruptinginto someone else’s plans without request - No... » We should think about mechanism that push customers to help each other.
  5. 5. Some of our users’ thoughts (3/10)«... Most of the goals set by users, at some point grow intoan event (i.e. Planned event, that has not yet taken placebut with 99% probability will happen). E.g., goal ”I want toget together and listen to good music" – grows into an event”Party in club X on 26.05", and you may send invitations forthis event... » The idea is good, we now consider extending app with “event organizer” and introduce stages for idea/goal evolution
  6. 6. Some of our users’ thoughts (4/10)«If you offer me to add a new intention based on myinterests and goals, it is very important to be contextuallyprecise and unobtrusive. If it is not an advertisement, but areasonable offer, then I say Yes» We should work with contextual accuracy and carefully work out advertising model
  7. 7. Some of our users’ thoughts (5/10)«... I liked that part of idea with goal suggestions.It would be great if there was a sort of rating or separate listof creative ideas and offers. I would buy that. I would notinstall an application with offers like: ”let’s go to concert orcinema, visit skating rink, travel to a particular place for avacation or holidays, " but I am sure a lot of people wouldlove it... » We should think about rating system for published ideas. Featured goals and ideas might also work
  8. 8. Some of our users’ thoughts (6/10)«... Geotargeting makes sence for short-term goals, but if itis a long-lasting one, it might not be needed. However, e.g. Iwant to take a new diving course, it is a long-lasting goal,and on the Red Sea I want to get a suggestion with whom totake this course... » Geo-targeting is relevant for certain type of goals, mostly close-to-event goals. But long-lasting goals might also be used for contextual offers and matching
  9. 9. Some of our users’ thoughts (7/10)«... Very good and useful idea. I think it has great chances tosucceed. But don’t turn it into yet another Facebook :( Andpreferrably it should be good from the very beginning. Withoutcomments like ”We’ll do this in the next release”... » The product is the key! The application should get mature and be polished rigorously by UX-experts and loyal beta- testers.
  10. 10. Some of our users’ thoughts (8/10)«... To discuss serious goals – you need trustworthy and experienced company(1-3 persons). I am definitely not going to share those with everybody. But justto kill time – not for me either. Time costs a lot, and I don’t have free time... ” Our service could be not only for fun but for important problems solving as well. We should think about “trusted” accounts for advisers and mentors. We may also divide people into user groups from the very beginning – by asking them to choose a sample profile to start with: “Lazy student”, “Busy guy”, “Nerd”, “My kid’s mom”, etc.
  11. 11. Some of our users’ thoughts (9/10)«... To start using it I would probably need to hold it in my hands. I would not go tomarketplace searching for this one... But it is funny. The problem is, everyoneinterprets words ”Ideas” and ”Share ideas” on her own. One may have an idea ”togo to grocery store and get some bread” ", but someone would set an idea ”tosave the world". It would be good to have instruments for high quality ideasharing, e.g. to make a mini-questionaire for better idea envisioning... » We need to develop our distribution channels. The purpose of usage might vary drastically - one more argument in favor of profile-based personification
  12. 12. Some of our users’ thoughts (10/10)«... I wouldnt care to put my goals up to my friends. Sort of personal. And Idont really care what they think. Just my point of view.”“All the best, sounds intriguing for day-to-day goals such as weekend plans,going to gym or pool etc. For serious goals, privacy surely is a concern.”“I’m willing to share my plans with my friend depends on the type of plan.Plans tend to be secret... » We need to develop strong security system (maybe something like G+ circles). Or use a model of aka mailing lists
  13. 13. Paying customer interviews: feedbackLanguage courses provider (http://etr.com.ua/) – ready to pay for each new student up to 20% of student spending – ready to become a service provider in our application – interested in new clients – spends around 200$ for internet marketing activities every season to get new student groups Goal-oriented clients are a good match for service providers! Percentage from client spending is sign of potential partnerships and cooperation We are not limited to pure advertising only
  14. 14. Interview findings summary (new hypotheses)• Users are expecting from the application to be: – perfect (UX and design) even for beta • Responsive UI • Immediate display of changes – available in various forms (mobile app, web, FB-app) – secure – pushing activity to customers (offer new, promote best ones) – accurate and non-obtrusive in advertising – adaptive to client expectations (“serious vs. leisure usage”) – Functional • Categorization and rating of ideas • Recommended goals, activities, ideas based on their profile, history, interests • statuses of users’ goals/ideas - e.g. initial, planning, dropped, scheduled, etc.• Paying customers are: – expecting new clients and are ready to pay for it • Willingness to share percentage from client spending is a good sign for potential partnerships
  15. 15. Appendix A: customers’ thoughts (1/3)«...I wouldn’t use the application, it is easier for me to call my friends, as they don’t like Our target audience is social networksocial networks that much...» users.«... I would rather not install it, I am rarely in Facebook, mainly to read news, I am not afan of social networks... »«... I wouldn’t use it. I have other means of communication with friends. It is the same asreading twitter of someone who is sitting next to me in two meters. I rather call overskype or phone...»«... I am not interested in sharing my goals and ideas. I wouldn’t use it , maybe I am a bitunsocial person, I don’t use social networks... »«If a at least three of my friends started using it, I would have installed it as well» We should develop strong viral mechanism and team activity.«... I think the idea is cool. It might be possible to use it in business (e.g. in a team work) The backend architecture should targetand in personal life as well. In general it has a lot of application scenarios I think. But it both native mobile clients as well as webwould be good if there was not only mobile but a desktop version as well... » usage and even social network applications«... Talking about mobile, it might be easier to use already existing SN, but I am not usingmobile internet, so for me it is better to have a native app in mobile, which would accessinternet from time to time only for synchronization... »«... If someone puts status ”Help me!”, I will help, but interrupting into smoeone else’s We should think about mechanism thatplans without request - No... » push customers to help each other.«... Most of the goals set by users, at some point grow into an event (i.e. Planned event, The idea is good, we now considerthat has not yet taken place but with 99% probability will happen). E.g., goal ”I want to extending a “goal organizer” to “goal andget together and listen to good music" – grows into an event ”Party in club X on 26.05", event organizer”and you may send invitations for this event... »
  16. 16. Appendix A: customers’ thoughts (2/3)«If you offer me to add a new intention based on my interests and goals, it is very We should work with contextualimportant to be contextually precise and unobtrusive. If it is not an advertisement, but accuracy and carefully work outa reasonable offer, then I say Yes» advertising model«... As for me, the idea is not bad and quiet useful. It is important to get it crowded by Wide network of customers is our thepeople with various interests... » most important goal at the beginning«... I liked that part of idea with goal suggestions. We should think about rating system forIt would be great if there was a sort of rating or separate list of creative ideas and published ideas. Featured goals andoffers. I would buy that. I would not install an application with offers like: ”let’s go to ideas might also workconcert or cinema, visit skating rink, travel to a particular place for a vacation orholidays, " but I am sure a lot of people would love it... »«... All the functionality makes sense, but statistics would be used rarely, an event We should think about convenientnotification system is needed... » notification system.«Geotargeting makes sence for short-term goals, but if it is a long-lasting one, it might Geo-targeting makes sense for definednot be needed. However, e.g. I want to take a new diving course, it is a long-lasting goal, class of goals.and on the Red Sea I want to get a suggestion with whom to take this course»«... Very good and useful idea. I think it has great chances to succeed. But don’t turn it The product is the key! The applicationinto yet another Facebook :( And preferrably it should be good from the very beginning. should get mature and be polishedWithout comments like ”We’ll do this in the next release”... » rigorously by UX-experts and loyal beta- testers.
  17. 17. Appendix A: customers’ thoughts (3/3)«... In this case I am not your target audience, but I have friends who would definitely Our service could be not only for fun but foruse it. They simply live in SNs and describe there each and every step. I would not use it. important problems solving as well. WeTo discuss serious goals – you need trustworthy and experienced company (1-3 should think about “trusted” accounts forpersons). I am definitely not going to share those with everybody. But just to kill time – advisers and mentors. We may also dividenot for me either. Time costs a lot, and I don’t have free time... ” people into user groups from the very beginning – by asking them to choose a sample profile to start with: “Lazy student”, “Busy guy”, “Nerd”, “My kid’s mom”, etc.«... To start using it I would probably need to hold it in my hands. I would not go to We need to develop our distributionmarketplace searching for this one... But it is funny. The problem is, everyone interprets channels. The purpose of usage might varywords ”Ideas” and ”Share ideas” on her own. One may have an idea ”to go to grocery drastically - one more argument in favor ofstore and get some bread” ", but someone would set an idea ”to save the world". It profile-based personificationwould be good to have instruments for high quality idea sharing, e.g. to make a mini-questionaire for better idea envisioning... »“I wouldnt care to put my goals up to my friends. Sort of personal. And I dont really We need to develop strong security systemcare what they think. Just my point of view.” (maybe something like G+ circles). Or use a“All the best, sounds intriguing for day-to-day goals such as weekend plans, going to gym model of aka mailing listsor pool etc. For serious goals, privacy surely is a concern.”“I’m willing to share my plans with my friend depends on the type of plan. Plans tend tobe secret.”“I loved your idea, will keep up to date on your blog!”. We love you guys! :)“Quite an useful tool I would think”

×