Tjy2010 Awareness V9 Ps


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Tata Jagriti Yatra 2010: Excellent opportunity for entrepreneurs with a zeal to travel India

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Tjy2010 Awareness V9 Ps

  1. 1. Awakening the Youth of „Middle India‟ • Tata Jagriti Yatra targets youth of INCLUSIVE GROWTH: Crucial For India‟s Prosperity ‘Middle India’ to recognise their own potential by ... 250 Million • ... showcasing Enterprise Led Development ... 500 Million • ... through a national journey with 400 competitively selected youth... 350 Million • ... that visit successful social and economic entrepreneur role models .. 1,100 Million • … who epitomize the resurgence of a dynamic and confident India.
  2. 2. A Unique Opportunity TJY‟10: December 24, 2010 - Jan 11, 2011 The EVENT: A unique train journey across India to discover India‟s real heroes The PARTICIPANTS: 400 of India‟s brightest youth between the ages of 20-25 The AUDIENCE: the entire country: through the physical journey over 8000 km The INTENT: To spread the message of change through Enterprise Led Development (ELD) The MESSAGE: Once in a lifetime opportunity for young. “Awakening the entrepreneurial spirit…”
  3. 3. How Is It Done: Operations • 18 bogie train specially chartered from the Railways – Boys and Girls coaches – Bath rooms, Lecture rooms, On board catering Security Sickbay, Comp Centre – Travelling security, caterers, cleaners, electricians – Buses and logistics at destinations In train AV In train Bathrooms – Volunteers and organizers Onboard Blogging Fleet of Buses
  4. 4. What Do We Do: Programming • Visiting role models • Interactive learning in the train Delhi • TV Panel Discussions Hyderabad Kanyakumari • Events and Adventure
  5. 5. Key Messages of the Yatra External Inner Journey Innovation Collaboration Transformation Journey • Challenging ones • Discovery of how • Opportunity to • The courage to go • The Panorama of own beliefs enterprise is learn benefits of back to ones an 18 day through impacting social collaborating in place of origin to national journey interacting with lifestyles. real life situations drive change fellow yatris and role models
  6. 6. The Impact: Yatri Perspective “ My thinking has changed. I was great at talking about what is wrong with our system, our people, our government etc. now, I talk solutions. I look for the way out....” - Maithili, ex-Yatri
  7. 7. The Impact: Role Model Perspective Dr. R. A. Mashelkar, India’s leading scientist said: “ I was expected to inspire the young Yatris. In fact, it was the other way around. They inspired me! Our interaction was so energizing, so fulfilling!”
  8. 8. How are Yatris Selected? Do you have a role model? The Six Key Questions Application on the web or Would you like to be a on paper Social Entrepreneur? Have you already demonstrated Three selectors from a entrepreneurship? panel review each Why should you be application selected? What do you think are India’s challenges? Shortlisted based on What do you intend to do response to six questions. to contribute for this?
  9. 9. What are You Waiting For? • Register on the web • View past yatra experiences on the microsite • Subscribe to receiving updates through email and SMS • Get in touch with us if you have any further questions
  10. 10. Any Questions? Jagriti Seva Sansthan Tata Jagriti Yatra Office HQ Address: M/s Jagriti Seva Sansthan M/s Jagriti Seva Sansthan B5, Green Acres Co-op Society 9D, Civil Lines Off Din Quarry Road, Gorakhpur Panjarpole, Deonar Uttar Pradesh MUMBAI - 400088 INDIA PIN - 273001 INDIA Phone : +91 22 64535354 Phone : +91 5568225065 Mobile : +91 9223231183 Fax: +91-22-25550936 Website: Email: