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Understanding Search Engines (SE) Presented by T. Lamine Ba [email_address] Thursday, May 10, 2007
What is a Search Engine? <ul><li>View from a computer guy </li></ul><ul><ul><li>A  search engine  is an  information retri...
Can you build a SE? <ul><li>I can! </li></ul><ul><li>I bet you can too! </li></ul>
Who are the Greatest SE? <ul><li>Mid-90s </li></ul><ul><ul><li>Lycos </li></ul></ul><ul><ul><li>Netscape </li></ul></ul><u...
What do they do for us? <ul><li>3 primary functions </li></ul><ul><ul><li>Searching </li></ul></ul><ul><ul><li>Web crawlin...
Ranking your Site on top of SEs! <ul><li>2 simple objectives </li></ul><ul><ul><li>Keep your site on the first  3 pages of...
 
Why is Google so rich? <ul><li>One of the most visited websites in the world </li></ul><ul><li>Exploitation of web traffic...
How does Google make money? <ul><li>Key Terms </li></ul><ul><ul><li>Pay per click system (PPC) </li></ul></ul><ul><ul><li>...
What if you could keep a web site on top of SEs!?!
<ul><li>A Couple Years Ago </li></ul><ul><li>Google and Yahoo </li></ul><ul><li>Decided to create a SE </li></ul><ul><li>F...
 
 
 
 
 
<ul><li>What are we going to do about it? </li></ul>
 
Learning from SeneJUG.Com <ul><li>Help us build SeneJUG.Com so it can become the highway to many opportunities. </li></ul>...
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Understanding Search Engines

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Nowadays, a web presence has become a requirement for most business entities regardless of their size or geo-location. We still miss those days when having a website meant that we were doing business with the entire world. Hence, due to the exponential growth of web traffic, a website has become nothing more than an online business card. If you do not share it, it is as good as a business card in your wallet, meaning it does not bring you any opportunities. Then, how do you market a website?

This presentation explains what a search engine can do for your website. Expect many tips that will give you a new perspective of the World Wide Web and how to benefit from this highway of unlimited resources.

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Understanding Search Engines

  1. 1. Understanding Search Engines (SE) Presented by T. Lamine Ba [email_address] Thursday, May 10, 2007
  2. 2. What is a Search Engine? <ul><li>View from a computer guy </li></ul><ul><ul><li>A search engine is an information retrieval system designed to help find information stored on a computer system , such as on the World Wide Web , inside a corporate or proprietary network, or in a personal computer . (wikipedia) </li></ul></ul><ul><li>View from a user </li></ul><ul><ul><li>The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase ) and retrieves a list of items that match those criteria. (wikipedia) </li></ul></ul>
  3. 3. Can you build a SE? <ul><li>I can! </li></ul><ul><li>I bet you can too! </li></ul>
  4. 4. Who are the Greatest SE? <ul><li>Mid-90s </li></ul><ul><ul><li>Lycos </li></ul></ul><ul><ul><li>Netscape </li></ul></ul><ul><ul><li>Altavista </li></ul></ul><ul><ul><li>MSN </li></ul></ul><ul><li>Late 90s </li></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>AOL </li></ul></ul><ul><ul><li>MSN </li></ul></ul><ul><li>2000s and up </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>ASK </li></ul></ul>
  5. 5. What do they do for us? <ul><li>3 primary functions </li></ul><ul><ul><li>Searching </li></ul></ul><ul><ul><li>Web crawling </li></ul></ul><ul><ul><ul><li>use of spiders and robots </li></ul></ul></ul><ul><ul><li>Indexing </li></ul></ul>
  6. 6. Ranking your Site on top of SEs! <ul><li>2 simple objectives </li></ul><ul><ul><li>Keep your site on the first 3 pages of the search engine </li></ul></ul><ul><ul><li>Have the right audience surf your site </li></ul></ul><ul><li>Methods </li></ul><ul><ul><li>Traditional marketing </li></ul></ul><ul><ul><li>Organic ranking or natural listing </li></ul></ul><ul><ul><ul><li>Popularity: </li></ul></ul></ul><ul><ul><ul><ul><li>Traffic in & Traffic out </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Span of visits </li></ul></ul></ul></ul><ul><ul><li>Sponsored links </li></ul></ul>
  7. 8. Why is Google so rich? <ul><li>One of the most visited websites in the world </li></ul><ul><li>Exploitation of web traffic </li></ul>
  8. 9. How does Google make money? <ul><li>Key Terms </li></ul><ul><ul><li>Pay per click system (PPC) </li></ul></ul><ul><ul><li>Cost per mile (CPM) a.k.a cost per impression </li></ul></ul>Google Portal Advertisers Web Surfers Google SE Google Publishers
  9. 10. What if you could keep a web site on top of SEs!?!
  10. 11. <ul><li>A Couple Years Ago </li></ul><ul><li>Google and Yahoo </li></ul><ul><li>Decided to create a SE </li></ul><ul><li>For Each Country! </li></ul>
  11. 17. <ul><li>What are we going to do about it? </li></ul>
  12. 19. Learning from SeneJUG.Com <ul><li>Help us build SeneJUG.Com so it can become the highway to many opportunities. </li></ul><ul><li>Areas of interest: </li></ul><ul><ul><li>Graphic Design </li></ul></ul><ul><ul><li>MySql Database Management </li></ul></ul><ul><ul><li>CVS </li></ul></ul><ul><ul><li>JSP </li></ul></ul><ul><ul><li>CSS </li></ul></ul><ul><ul><li>Javascript </li></ul></ul><ul><ul><li>Flash </li></ul></ul><ul><ul><li>and more… </li></ul></ul><ul><li>If interested, contact us at [email_address] </li></ul>

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