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Awareness           Closeness       Curiosity       Education        Fashion  Awe                 Comfort         Daring  ...
Helpfulness         Longevity            Polish              Satisfaction    Thoughtfulness  Heroism             Love     ...
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Define your Core Values

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When your values are clear to you and your team, its much easier to make business decisions that align with you you are as a person. This exercise is a great way to get started.

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Define your Core Values

  1. 1. Awareness Closeness Curiosity Education Fashion Awe Comfort Daring Effectiveness Fearlessness Balance Commitment Decisiveness Efficiency Financial Beauty Compassion Decorum Elation independence Being the best Completion Deference Elegance Firmness Belonging Composure Delight Empathy Fitness Benevolence Concentration Dependability Encouragement Flexibility Bliss Confidence Depth Endurance Flow Boldness Conformity Desire Energy Fluency Bravery Congruency Determination Enjoyment Focus Brilliance Connection Devotion Entertainment Fortitude Buoyancy Consciousness Devoutness Enthusiasm Frankness Calmness Consistency Dexterity Excellence Freedom Camaraderie Contentment Dignity Excitement Friendliness Candor Continuity Diligence Exhilaration Frugality Capability Contribution Direction Expectancy Fun Care Control Directness Expediency Gallantry Carefulness Conviction Discipline Experience Generosity Celebrity Conviviality Discovery Expertise Gentility Certainty Coolness Discretion Exploration Giving Challenge Cooperation Diversity Expressiveness Grace Charity Cordiality Dominance Extravagance Gratitude Charm Correctness Dreaming Extroversion Gregariousness Chastity Courage Drive Exuberance Growth Cheerfulness Courtesy Duty Fairness Guidance Clarity Craftiness Dynamism Faith Happiness Cleanliness Creativity Eagerness Fame Harmony Clear-mindedness Credibility Economy Family Health Cleverness Cunning Ecstasy Fascination HeartLike us on facebook
  2. 2. Helpfulness Longevity Polish Satisfaction Thoughtfulness Heroism Love Popularity Security Thrift Holiness Loyalty Potency Self-control Tidiness Honesty Majesty Power Selflessness Timeliness Honor Making a Practicality Self-reliance Traditionalism Hopefulness difference Pragmatism Sensitivity Tranquility Hospitality Mastery Precision Sensuality Transcendence Humility Maturity Preparedness Serenity Trust Humor Meekness Presence Service Trustworthiness Hygiene Mellowness Privacy Sexuality Truth Imagination Meticulousness Proactivity Sharing Understanding Impact Mindfulness Professionalism Shrewdness Unflappability Impartiality Modesty Prosperity Significance Uniqueness Independence Motivation Prudence Silence Unity Industry Mysteriousness Punctuality Silliness Usefulness Ingenuity Neatness Purity Simplicity Utility Inquisitiveness Nerve Realism Sincerity Valor Insightfulness Obedience Reason Skillfulness Variety Inspiration Open- Reasonableness Solidarity Victory Integrity mindedness Recognition Solitude Vigor Intelligence Openness Recreation Soundness Virtue Intensity Optimism Refinement Speed Vision Intimacy Order Reflection Spirit Vitality Intrepidness Organization Relaxation Spirituality Vivacity Introversion Originality Reliability Spontaneity Warmth Intuition Outlandishness Religiousness Spunk Watchfulness Intuitiveness Outrageousness Resilience Stability Wealth Inventiveness Passion Resolution Stealth Willfulness Investing Peace Resolve Stillness Willingness Joy Perceptiveness Resourcefulness Strength Winning Judiciousness Perfection Respect Structure Wisdom Justice Perkiness Rest Success Wittiness Keenness Perseverance Restraint Support Wonder Kindness Persistence Reverence Supremacy Youthfulness Knowledge Persuasiveness Richness Surprise Zeal Leadership Philanthropy Rigor Sympathy Learning Piety Sacredness Synergy Liberation Playfulness Sacrifice Teamwork Liberty Pleasantness Sagacity Temperance Liveliness Pleasure Saintliness Thankfulness Logic Poise Sanguinity Thoroughness PepsiCo’s has put together one of the finest examples of a values statement we’ve ever seen: http://www.pepsico.com/PEP_Citizenship/CodeofConduct/index.cfm# We leave it to you to determine if they practice their values.Like us on facebook

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