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Email Marketing Delivery Statistics

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Email Marketing Delivery Statistics

  1. 1. Email Marketing Delivery Statistics Brought to you by sendn.com
  2. 2. <ul><li>The most popular email day of the year for retailers: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Dec. 26, 2006, Tuesday, the day after Christmas - 53.1% </li></ul></ul><ul><ul><li>Dec. 11, 2006, Monday, 14 days before Christmas - 49.0% </li></ul></ul><ul><ul><li>Dec. 15, 2006, Friday, 10 days before Christmas - 45.9% </li></ul></ul><ul><ul><li>Dec. 18, 2006, Monday, 7 days before Christmas - 44.9% </li></ul></ul><ul><ul><li>April 17, 2007, Tuesday, Tax Day - 43.7% </li></ul></ul><ul><ul><li>Nov. 27, 2006, Monday, the Monday after Thanksgiving Day (Cyber Monday) and 28 days before Christmas - 43.7% </li></ul></ul><ul><ul><li>Dec. 4, 2006, Monday, 21 days before Christmas - 42.1% </li></ul></ul><ul><ul><li>Dec. 8, 2006, Friday, 17 days before Christmas - 42.1% </li></ul></ul><ul><ul><li>April 24, 2007, Tuesday, 19 days before Mother's Day - 40.2% </li></ul></ul><ul><ul><li>June 5, 2007, Tuesday, 12 days before Father's Day - 40.0% </li></ul></ul><ul><li>- Email Experience Council/RetailEmail.Blogspot , &quot;The Most Popular Email Days of the Year For Retailers&quot; (July 12, 2007) </li></ul>
  3. 3. Tuesday was retailers' favorite day to email, followed by Thursday, Monday, Friday, Wednesday, Sunday and Saturday. While 33% of retailers email on Tuesdays, only 8% sent emails on Saturdays.    - Email Experience Council/RetailEmail.Blogspot , &quot;Choosing The Best Day Of The Week To Email&quot; (July 5, 2007) The highest open rates (read rates) during Q2 2007 were Wednesday (27%), Monday (26%) and Thursday (26%).    - eROI , &quot;Email Marketing Statistics By Day and Time&quot; (July 2007)
  4. 4. 11am and 4pm scored the highest marks for business hour open rates (30%) and click through rates (5%).   - eROI , &quot;Email Marketing Statistics By Day and Time&quot; (July 2007)   The highest peaks for read rates were 9 p.m. and 11 p.m.--with rates of 40% and 45%, as compared with workday rates between 24% and 30%.    - eROI , &quot;Email Marketing Statistics By Day and Time&quot; (July 2007)
  5. 5.   Click-through rates were between 4% and 5% during the workday, peaking at 7% at both 9 p.m. and 4 a.m.    - eROI , &quot;Email Marketing Statistics By Day and Time&quot; (July 2007)     Saturday and Sunday have highest open rates (38.3% and 37.1% respectively).   - eROI Email Statistics (Q2 2006)
  6. 6. Thursday and Saturday lead in click rates (5.2% and 5.4% respectively).   - eROI Email Statistics (Q2 2006) Highest percent of click rates take place around the lunch hour - 6.2% CTR at noon.   - eROI Email Statistics (Q2 2006) The times that perform the best for read rates bookend the work day.   - eROI Email Statistics (Q2 2006)
  7. 7. B2B recipients overwhelmingly prefer email on Monday and Tuesday.   - eROI Email Statistics (Q2 2006)   Friday and Wednesday for consumers.      - eROI Email Statistics (Q2 2006)   Consumers are getting an average of 35 emails a day.    - Jupiter Research (2006) Business recipients get nearly 100 per day.   - Jupiter Research (2006)
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