Reporting- Cheat SheetThis guide was produced with an aim to able you to give you a brief overviewof some of Sendible’s key reporting metrics.1.1 Quick Reports- DashboardScorecard:The Scorecard acts as a health check of your Social Media activity as a whole. It provides a snapshot of keymetrics and gives an indication if they are increasing (Green) or decreasing (Red).Interactions:Looks at engagement as a whole it takes into account; likes, shares, comments, replys to emails and more.Audience:Looks at your audience figures over time, it agregates data from all of your social media accounts to see therate in which your followship is increasing or decreasing.Influence:Looks at your influnece on the social web it pulls information directly from Klout to gage the impact of yourSocial Media activity.Clicks:Looks at how many times people have click on links you have posted or opened your emails that you have sentusing Sendible.
Message Volume:Based on the period set this graph will show you the number of messages you sent in that period compared toa previous time period.Best Time to Post:This graph provides you with an understanding of the best time to post content based on engagementprobability – Looking at how likely are you to engage with someone at a particular time based on an averageof previous engagement data sent at that time.
Clicks:Based on the period set this graph shows the number of people who have clicked on your links compared tothat of the previous period.Referring Sites:Any time a visitor comes to your site, chances are they came from somewhere else. The site that they comefrom, therefore, is called the "referring site". This report shows you the domain name that referred a visitor toyour site, in descending order, based on the number of times that domain name was the referrer.
1.2 Quick Reports- Facebook Fan PagePage PostsThis section of Sendible’s reports gives you deep analytics on every single one of your Page posts, so that youcan understand at a granular level how many people your post reached, how many people engaged with it,and how many people talked about it with their friends. The “virality” column will also allow you to compareyour different posts by showing the % of people who talked about your post to their friends after seeing itPosts- An extract from your post.Date: The day and time this post was publishedLikes: The number of likes that post has obtainedComments: The number of comments that post has obtained.Total Reach : The number of unique people who have seen your post.Engaged Users: The number of unique people who have clicked anywhere on your post.Talking About This: The number of unique people who have created a story from your post. Stories include: - Liking, commenting on or sharing your post - Answering a Question - Responding to an eventVirality: The number of unique people who have created a story from your Page Post as a percentage of thenumber of unique people who’ve seen it.Based on this data, you should try to identify which types of posts are most effective at helping you reach yourobjectives. Do your fans respond better to videos than pictures? Do they always seem to engage more whenyou talk about a speciﬁc theme? Do they tend to “like” more when you post a picture and “comment” morewhen you ask them a question? And we’ve made it easy for you to see the posts to see which ones generatethe most reach, engaged users or people talking about this.
Page Engagment:Page Consumptions: People that clicked to like a story or commented but did not generate a post within theirown feed.Page Engaged Users: The number of people who engaged with your Page. Engagement includes any click.1.3 Quick Reports- TwitterMentions vs Retweets:This graph shows a side by side comparison of the number of Mentions on Twitter and the number ofRetweets in a given time period.
Klout Score:Klout measures your influence based on your ability to drive action on social networks. Klout measures yourinfluence on a scale of 1-100—the average Klout Score is 40. The greater your ability to drive conversationsand inspire social actions such as likes, shares, and retweets, the higher your Score will be.Followers vs Following:This graph shows a side by side comparison of your followers on Twitter and the number of people followingyou in a given time period.