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The Intersection of DevRel and Product

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Presentation by Matt Bernier for 2017 DevRelCon.

Published in: Technology
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The Intersection of DevRel and Product

  1. 1. The Intersection of DevRel and Product Are you ready for some audience participation!?
  2. 2. Hypothesis You just thought “Is this guy going to call on me? I probably shouldn’t have sat so close to the stage...” https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/
  3. 3. --- --- --- I’m a people person! https://giphy.com/gifs/hard-work-27Y1W0GCKQtDqhttps://giphy.com/gifs/work-games-tweets-b7MdMkkFCyCWI
  4. 4. A lot of us are working alone or in small, relatively isolated, teams. So, we’re learning the same things, making the same mistakes and fretting over the same questions but we haven’t been great at sharing with each other what we’ve learnt. - Matthew Revel, DevRel.net about page
  5. 5. We want to create products and experiences that our customers love and value. - The SendGrid Product team’s Mission Statement
  6. 6. Hypothesis: There is a disconnect between the go to market speeds of the Developer Relations team and the Product Team https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/
  7. 7. https://giphy.com/gifs/you-got-it-dude-aVtdz7iNVPI1W
  8. 8. Where’s the disconnect?
  9. 9. The disconnect... Product Management Developers per day (hour?) Developer Relations Customers per quarter
  10. 10. Product team Workflow Identify ONE problem Research this problem Identify and propose a solution Build and Go To Market
  11. 11. Reality vs Ideal Identify ONE problem Research this problem Identify and propose a solution Build and Go To Market
  12. 12. Product hypothesis: Fluent interfaces in all our libraries will be a game changer. It will be something every developer will want, because it’s so dang obvious. https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/
  13. 13. Disproven! Hypothesis: https://giphy.com/gifs/archer-nope-b4pPnoO1QDd1C
  14. 14. Same team hypothesis: Developer Relations and Product teams can work together to speed up the Product delivery process and drastically improve developer experience in a positive way. https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/
  15. 15. Let’s look at the data... Product Managers ● Has developers to talk to Developer Relations ● Needs developers to talk to ● Gets feedback in near real-time ● Needs all the feedback, yesterday ● Wants an amazing experience for developers ● Wants an amazing experience for developers https://giphy.com/gifs/reactionseditor-will-ferrell-best-friends-l1ughbsd9qXz2s9SE https://giphy.com/gifs/reactionseditor-high-five-best-friends-l1ug5sWBCJOOGzN84
  16. 16. Share upcoming research opportunities Follow up with notes and results Ask the DevRel team for help 1 2 3 What can PMs do?
  17. 17. Ask what’s happening in Product land Provide leads to gregarious developers Share what you learn from the community 1 2 3 What can Dev Rels do?
  18. 18. Sounds Pretty Awesome https://giphy.com/gifs/teamwork-Yz1IGcDVa6lLW

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