Highway to Hell: Top 7 Fastest Ways to Land in the Email Underworld


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Believe it or not, the worst thing that can happen to your email program isn't ending up in the SPAM folder. There is an entire email underworld filled with blacklists, spam traps, hackers, and phishers that can doom even the most well intentioned email program. Join SendGrid's email experts Ali Frusciano and Katie Nelson as they take you down the top 7 fastest roads to email hell, and back!

This webcast will:

Present real-life stories of email programs gone awry
Uncover the most devestating pitfalls to avoid
Give advice on how to get your email program back on track
Prepare you to respond at the first sign of trouble

Published in: Technology, Business
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Highway to Hell: Top 7 Fastest Ways to Land in the Email Underworld

  1. 1. Highway to Hell:Top 7 Fastest Ways to Land in theEmail underworldPresenters:Ali FruscianoTechnical Account Team ManagerKatie NelsonSr. Technical Account ManagerDate: 6/13/13Tuesday, June 11, 13
  2. 2. HousekeepingReadyTalk Conference Tools Console•View in Full Screen ModePoll Questions•Answer live poll questions by clicking on the buttons•Responses are anonymousQuestions for Ali and Katie•Ask questions by using the CHAT function•When the presentation begins, you will see the chat box as a floating window to useat any time•We will answer as many questions as possible and those that we don’t get to in afollow up blog postFollow Up•You will get an email with a link to the recording and a copy of all slidesTuesday, June 11, 13
  3. 3. Company Overview• Founded July 2009• TechStars graduate(Boulder, CO)• 110 employees across 4 offices– HQ: Boulder, CO– R&D: Anaheim, CA / Romania$27M venture capital raisedSeries B closed Jan 2012Angel investors include:- Scott Petry (Founder, Postini)- Matt Mullenweg (Founder, Wordpress)3Tuesday, June 11, 13
  4. 4. Delivering Email at ScaleServing 100,000+ customersSending over 7 billion emailsper monthTransactional and marketingemail solutions4Tuesday, June 11, 13
  5. 5. Today’s SpeakersAli FruscianoTechnical Account Team Managerali.frusciano@sendgrid.comKatie NelsonSr. Technical Account Managerkatie.nelson@sendgrid.comTuesday, June 11, 13
  6. 6. Highway to Email Hell!The 7 Deadly Email SinsOn theTuesday, June 11, 13
  7. 7. SlothRelying on 3rd Party list managementTuesday, June 11, 13
  8. 8. Purchased Lists• The easy way but the WRONG WAY• Subscribers don’t know you• May unsubscribe, complain, mark as spam• Threatens your sender reputationTuesday, June 11, 13
  9. 9. Address VerificationServices• BEWARE!• Verification doesn’t mean that theaddress is still being used• Could now be a spam trapTuesday, June 11, 13
  10. 10. Wrath!Inviting the wrath of the ISPsTuesday, June 11, 13
  11. 11. Cold IPsStranger Danger!• Cold IPs are strangers to the ISPs• High volume senders must warm up theirIPs before sending at a high volume• Risk having your mail throttledTuesday, June 11, 13
  12. 12. vs DedicatedIP AddressesTuesday, June 11, 13
  13. 13. Crossing the Streams• IPs sending marketing emails have worsereputations that those sendingtransactional• Don’t jeopardize your transactional IP bysending marketing emails• (Unless you want to!)Tuesday, June 11, 13
  14. 14. GluttonyForgive me Father, for I have SPAMMED!Tuesday, June 11, 13
  15. 15. Spam Traps• Will lead todeliverabilityproblems• Beware of oldaddressesTuesday, June 11, 13
  16. 16. Spam Reports• Less engagedusers more likelyto report yourmail as spam• Keep an eye onengagementmetricsTuesday, June 11, 13
  17. 17. Looking like aSpammerTuesday, June 11, 13
  18. 18. GreedSending FrequencyTuesday, June 11, 13
  19. 19. Sending CadenceTuesday, June 11, 13
  20. 20. LustDance with the one that opted in!Tuesday, June 11, 13
  21. 21. Seek Out Engagement• Monitor engagement metrics• Encourage engagementTuesday, June 11, 13
  22. 22. Re Opt-InTuesday, June 11, 13
  23. 23. PrideAdmit Your MistakesTuesday, June 11, 13
  24. 24. Small ComplianceCommunityTuesday, June 11, 13
  25. 25. Monitor YourReputation• Find a tool that offers blacklist alerts• Get insight into real time delivery failures• Act quickly to resolve any issuesTuesday, June 11, 13
  26. 26. Stay in the LoopTuesday, June 11, 13
  27. 27. EnvyLack of ResourcesTuesday, June 11, 13
  28. 28. Move to the CloudTuesday, June 11, 13
  29. 29. Learn More• Upcoming Webinar:- Ask an Expert: Getting Started withEmail Deliverability• Highway to Hell Guide• Marketing and Transactional EmailGuide• blog.sendgrid.comTuesday, June 11, 13
  30. 30. Questions?Tuesday, June 11, 13