Anyone who has spent any time trying to get their important email receipts, notifications, or password resets to their users' inboxes knows how daunting it can be to navigate the ISP landscape. What is the best way to authenticate your email for Gmail users? Does Yahoo! care more about IP reputation or domain reputation? Can I expect a different click and open rate for different ISPs?
SendGrid email experts Ryan Harris and Amy Mustoe offer advice on how to comply with ISP expectations and identify trends they are seeing among today's most popular ISPs.