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Nanocrowd 2.0: Transforming a website into an interactive consumer touch application We’ll show you how Sencha Touch enabled our team (a bunch of desktop PC and Web nerds) to transform our recommendation website into an interactive multimedia mobile consumer app for finding and watching movies on the iPad. We used a combination of technology including Sencha Touch, HTML5, and webSQL. We’ll show the code and methods we developed to: find and display lists of movies with embedded buttons, database info, and media objects; present context-sensitive information and navigate collections of related videos; and manage a complex client/server data storage model.
Roderic March has founded and led several ventures ranging from low-technology LBO’s to high-tech start-ups, including FirstFloor Software which merged with Calico Commerce and went public. His passion is developing tools that analyze and predict consumer preferences and purchase behavior. At Nanocrowd, Roderic’s focus is on building technology that understands why people like things - starting with movies.