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Whats New in SEO 2015 SEMrush Panel

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2015 can be a record year for your digital marketing efforts. But, Google's radical changes in 2014 - algorithm updates, Answer Boxes, Knowledge Graph - can be overwhelming to hardworking search marketers. Learn from some of the best SEOs whose experience creates success for themselves and others, everyday.
SEMrush is proud to host these respected experts in a roundtable discussion about the top challenges we'll face and dynamic solutions for SEO in 2015.
Who should attend:
Inbound Marketers who must deliver the right content to the right person at the right time.
SEOs and Content Marketers who must interpret social signals and court influence to get ahead.
Enterprise SEOs who must undertake large-scale operations and commit resources.
Affiliate marketers who must perform for every dollar they earn.
Agency leaders who must plan and sell the right services, and their managers in the trenches.
Linkbuilders who must evaluate link sources and prove their effectiveness.
Content Marketers whose every article must be fresh, useful and comprehensive.
Social Media Marketers who must demonstrate their contribution to traffic and SEO.
Website and E-Commerce managers who must squeeze every possible conversion.
Each of our guests will have their own webinar to expand upon their individual topic, but you'll take away some great methods, insights, tips and cautions from this lively forum.
Come, join your search peers and professionals -- and bring your own questions for our distinguished panel!
Don't miss, register now!

Published in: Marketing

Whats New in SEO 2015 SEMrush Panel

  1. 1. #SEO2015#SEO2015 2015 WHATS NEW IN SEO TRENDS 2015A roundtable discussion on the future of digital marketing Steve Rayson Brian MasseyNick Garner Nicole Munoz Nicholas Chimonas
  2. 2. #SEO2015 Michael Stricker Marketing Director, SEMrush Your Host:Your Host:
  3. 3. #SEO2015 Your Panelists:Your Panelists: Brian Massey The Conversion Scientist Blogger on all things CRO @bmassey
  4. 4. #SEO2015 Your Panelists:Your Panelists: Nicholas Chimonas Director of R&D PageOnePower Cutting-edge National link builder @NChimonas
  5. 5. #SEO2015 Your Panelists:Your Panelists: Nick Garner Founder, CSO: 90 Digital PR and SEO Data Wizard @Nickgarner
  6. 6. #SEO2015 Your Panelists:Your Panelists: Nicole Munoz CEO: Start Ranking Now Author, Blogger, and Marketing Strategist @NicoleMunoz
  7. 7. #SEO2015 Your Panelists:Your Panelists: Steve Rayson Director: BuzzSumo Startup and Marketing Tech Enthusiast @anderspink
  8. 8. #SEO2015 Q&A:Q&A:
  9. 9. #SEO2015 QWhat will be the most important signals to observe about a piece of content that can most positively influence rank?
  10. 10. #SEO2015 QWhat will be the most important signals to observe about a piece of content that can most positively influence rank? Steve Rayson “I don’t look just at numbers, I look at authority.”
  11. 11. #SEO2015 QCan we definitively state that social signals are merely inferential for SEO or do you think that Google is actually using social signals as part of their algorithm for rank?
  12. 12. #SEO2015 QCan we definitively state that social signals are merely inferential for SEO or do you think that Google is actually using social signals as part of their algorithm for rank? Brian Massey “We’re going to continue to use the social as if it was one of the primary contributors to our growing search traffic.”
  13. 13. #SEO2015 QWhat changes can we expect in marketing automation or email in 2015?
  14. 14. #SEO2015 Nicole Munoz “We’re going to see more personalization— —and that would be the dynamic personalization based upon the behaviour of the visitor on the site.” QWhat changes can we expect in marketing automation or email in 2015?
  15. 15. #SEO2015 QWhat minimal investment in SEO do you recommend for small companies?
  16. 16. #SEO2015 Nicole Munoz “It comes down to the competition, A niche, a national level, a local level— is there a lot of competition? QWhat minimal investment in SEO do you recommend for small companies? Some keywords are going to be more competitive. So, it’s going to be different based upon each industry.”
  17. 17. #SEO2015 QWill link building continue to reign supreme as an SEO factor for Google in 2015 and what about beyond?
  18. 18. #SEO2015 They will add more and more layers. Now that Twitter has their deal to be crawled by Google, perhaps there will be a little bit more social signals” QWill link building continue to reign supreme as an SEO factor for Google in 2015 and what about beyond? Nick Chimonas I think it’s very unlikely that links are going to go away. All of the (Google) Algorithms will continue to be advanced.
  19. 19. #SEO2015 QWill link building continue to reign supreme as an SEO factor for Google in 2015 and what about beyond? It’s not that links don’t matter anymore there is just a whole bunch of other factors that we need to be paying attention to.” Nicole Munoz “I completely agree, it’s not that your links are worthless there’s just less weight per factor.
  20. 20. #SEO2015 QWill traffic acquisition become more difficult in 2015 and how will that affect conversion optimization?
  21. 21. #SEO2015 Brian Massey QWill traffic acquisition become more difficult in 2015 and how will that affect conversion optimization? “Experience is becoming more and more a factor in terms of your ability to rank —So, increasing engagement is going to be more and more important. Have a site that is anticipating your visitors needs and giving it to them. That’s conversion optimization.”
  22. 22. #SEO2015 QWhat tips can you offer those who work primarily in very competitive industries now?
  23. 23. #SEO2015 QWhat tips can you offer those who work primarily in very competitive industries now? Get your conversion optimization sorted out! If they convert you’ve got more money to work with. Conversion, engagement, ground zero; then it’s the links..” Nick Garner “Google quality rate explicitly says what they look for in a trusted website. that’s ground zero for good online brand.
  24. 24. #SEO2015 QWhat form of user engagement is important for a website in general?
  25. 25. #SEO2015 QWhat form of user engagement is important for a website in general? Steve Rayson “You’ve got to make them take action on your site. You have to look at your sector. What type of content gets shares There is a tipping point, as soon as five influencers share a piece of content, it then breaks out and it almost goes viral. We’ve looked at that quite consistently across millions of articles.”
  26. 26. #SEO2015 QWill the old TLDs such as .gov, .edu, continue to be attractive link sources? And will new TLDs such as .ninja, ever grow to have any genuine value as link sources in 2015?
  27. 27. #SEO2015 —I think it could be more valuable because it is a .gov it is trusted by people and earns links. So inherently a lot of the .gov sites are older and have built up a link profile very naturally and so that might be valuable, but I don’t think Google is saying oh it’s a .gov so it’s more trusted.” QWill the old TLDs such as .gov, .edu, continue to be attractive link sources? And will new TLDs such as .ninja, ever grow to have any genuine value as link sources in 2015? Nicholas Chimonas “I really don’t think it’s more valuable simply because it is a .gov—
  28. 28. #SEO2015 QWill content marketing continue to fill the pipeline for B2B?
  29. 29. #SEO2015 QWill content marketing continue to fill the pipeline for B2B? Nicole Munoz “Create content with keywords and headlines that answer questions. Move people through the buying stage. Publish that content, promote that content, and optimize it, doing it very strategically. That’s the huge difference between just content marketing and inbound marketing.”
  30. 30. #SEO2015 QWill I need to prepare better to welcome more mobile conversion opportunities on my site in 2015?
  31. 31. #SEO2015 QWill I need to prepare better to welcome more mobile conversion opportunities on my site in 2015? Brian Massey “The mobile traffic is the fastest-growing segment compared to desktop. So, clearly we can’t ignore it in 2015. We’ve got a conversion problem on a growing traffic segment that screams ‘opportunity’ for us. You need to address this growing audience, we need to figure out new strategies for helping them buy and enter data and this year is going to be golden in terms of new technologies we can apply to that.”
  32. 32. #SEO2015 Michael Stricker @radioMS Steve Rayson Brian MasseyNick Garner Nicole Munoz Nicholas Chimonas Thank You!Thank You!
  33. 33. #SEO2015 Poll:Poll:
  34. 34. #SEO2015

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