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Mon restaurant sur le Web

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Comment être présent sur le Web lorsque l'on est un restaurant ?
Présentation de différents axes de travail pour développer l'efficacité et la visibilité de votre site Internet

Published in: Business
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Mon restaurant sur le Web

  1. 1. Mon restaurant sur le web. …………………………… .. 15/04/2010
  2. 2. Animateurs Ludwig Ferren, Société GARANCE Maxime VARINARD, Société VAISONET Aliocha IORDANOFF, Société SEMAWEB Membres d’AVIGNON INFOPÔLE
  3. 3. Un site internet « classique » <ul><li>On travaille l'image de marque mais peu la fidélisation ou le CA direct </li></ul><ul><li>La carte de visite minimale
  4. 4. Présentation de l'établissement
  5. 5. Une communication asynchrone, peu interactive
  6. 6. Une concurrence de plus en plus importante </li></ul>
  7. 7. .... <ul><li>Les ventes directes : </li><ul><li>Meilleur taux de conversion
  8. 8. Favorise le retour sur le site web
  9. 9. Constitution d'un fichier de prospection </li></ul><li>Les ventes indirectes : </li><ul><li>Intégrer un réseau de vente mondial et multicanal </li></ul></ul>La réservation en ligne
  10. 10. La réservation en ligne <ul><li>Gestion des disponibilités : le point névralgique </li><ul><li>Appels entrants (téléphone, email, courrier)
  11. 11. Site internet
  12. 12. Réseaux partenaires </li></ul></ul>
  13. 13. La réservation en ligne
  14. 14. La réservation en ligne
  15. 15. La réservation en ligne <ul><li>Quel outil de réservation pour mon entreprise ? </li><ul><li>Restaurants
  16. 16. Hôtels moins de 20 chambres, moins de 55 € / nuit </li><ul><li>Utilisation de son propre réseau </li></ul><li>Hôtels plus de 20 chambres, plus de 55 € /nuit </li><ul><li>Utilisation des réseaux d'agences possibles </li></ul></ul></ul>
  17. 17. La réservation en ligne <ul><li>Comment constituer son propre réseau ? </li><ul><li>Communication « off line »
  18. 18. Communication « on line »
  19. 19. Faire venir du monde sur son site </li></ul></ul>
  20. 20. Le référencement naturel <ul><li>Un beau site Internet ≠ Une bonne visibilité.
  21. 21. Se poser les bonnes questions.
  22. 22. Agir au bon moment. </li></ul>
  23. 23. Les moteurs de recherche
  24. 24. Les recherches en ligne <ul><li>25 % de requêtes inédites chaque jour.
  25. 25. x 1000 tous les mois. </li></ul>
  26. 26. Des requêtes qui s'allongent
  27. 27. Recherche universelle <ul><li>Référencement des images et vidéos.
  28. 28. Référencement d'actualités.
  29. 29. Référencement de cartes.
  30. 30. Référencement des Blogs et Forums.
  31. 31. Référencement de Word, PDF, Powerpoint. </li></ul>
  32. 32. Vidéos, pdf …
  33. 35. Le triangle d'or
  34. 36. Avec la recherche universelle
  35. 37. « Etre premier sur une requête » <ul><li>Une notion qui n'a plus de sens.
  36. 38. Des résultats qui diffèrent de objectif de départ.
  37. 39. Potentiellement un coût très important.
  38. 40. Une logique issue du monde publicitaire. </li></ul>
  39. 41. L'analyse de trafic <ul><li>Analyser le trafic plutôt que les positions.
  40. 42. Bien définir les objectifs: </li><ul><ul><ul><ul><ul><li>Création de trafic ciblé.
  41. 43. Transformation de l'audience.
  42. 44. Fidélisation de l'audience. </li></ul></ul></ul></ul></ul></ul>
  43. 45. Optimisation pour le référencement <ul><li>Améliorations techniques.
  44. 46. Optimisation de l'environnement du site.
  45. 47. Optimisation des contenus. </li></ul>
  46. 48. Les guides en ligne <ul><ul><li>540€ / an pour Avignon.
  47. 49. 190€ / an.
  48. 50. 1,5€ par réservation.
  49. 51. Inscription gratuite </li></ul></ul>
  50. 52. La bonne stratégie Référencement naturel + Référencement payant + Référencement social
  51. 53. Réseaux <ul><li>Communication </li></ul>
  52. 54. Réseaux <ul><li>Distribution </li></ul>
  53. 55. Réseaux <ul><li>Social </li></ul>
  54. 56. Réseaux (Maslow)
  55. 57. Réseaux
  56. 58. Twitter <ul><li>Ouvrir un compte twitter </li></ul><ul><li>Imprimer sur des flyers le compte et son utilisation. </li></ul><ul><li>Le distribuer a chaque client. </li></ul>
  57. 59. Facebook
  58. 60. Réseaux social géolocalisée Newbie : c’est le premier badge que vous obtiendrez quand vous ferez votre premier check-in. Adventurer : faites 10 check-in à 10 endroits différents. Bender : faites des check-in au même endroit 4 soirs de suite. Local : faites des check-in 3 au même endroit en 1 semaine. - Voyez où sont vos amis et ce qu'ils font en ce moment. - Publiez vos histoire et participez à écrire l'Histoire des lieux. - Voyez les amis que vous avez en commun avec les gens à proximité.
  59. 61. Enjeu commercial - Image d’une entreprise. - Bonne visibilité. - Présence forte et active. - Acteur du paysage. Enjeu identitaire + vues + trafic + prospect + client + CA
  60. 62. Questions ? www.garance.fr <ul><li>_ludwig_
  61. 63. Ludwig Ferren </li></ul>Merci www.semaweb.fr <ul><li>semaweb
  62. 64. aliocha.iordanoff </li></ul>www.vaisonet.com <ul><li>Vaisonet
  63. 65. Maxime Varinard </li></ul>http://www.avignon-infopole.com

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