Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Youtube marketing strategy

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

Youtube marketing strategy

  1. 1. Youtube marketing strategy In this file, you can ref free useful materials about youtube marketing strategy and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author outlines 12 ways you can promote and market your small-business YouTube videos. When it comes to marketing and promoting your small-businessYouTube videos, follow these 12 basic strategies: 1. Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant. Video marketing. Free pdf download examples Page 1
  2. 2. 2. Use a call to action within your videos to encourage people to like, rate, comment on and share your videos. 3. Begin by promoting your videos to the people you know, including your real-life friends, relatives, customers and clients. Ask these people to watch your video(s) and share them with their online friends. 4. Take advantage of the power and capabilities of the online social networking sites to promote your videos. As a spokesperson for your company, for example, become active on Facebook, Google+ and Twitter, as well as other relevant services. Be sure to create an online presence for your business on Facebook and/or Google+, and then use that presence to promote your videos. 5. Incorporate your videos into your own company’s website and blog. 6. Share links to your videos with your existing customers or clients via opt-in email. 7. Use public relations techniques, such as using press releases to contact bloggers, editors, reporters and producers in order to generate free media coverage for your videos in mainstream media, as well as in blogs that cater to your target audience. 8. Get your videos (and your YouTube Channel page) listed with the major search engines, including Google, Yahoo! and Bing, and then focus on SEO strategies to get the best possible listing placements. Video marketing. Free pdf download examples Page 2
  3. 3. 9. Try to collaborate on videos with other companies that are already utilizing YouTube effectively and that are targeting the same audience, but that are not in direct competition with you. This will allow you to capture the attention of your collaborator’s viewers and subscribers. 10. Start promoting your YouTube channel within your company’s printed catalogs, brochures, and sales materials, as well as within its existing traditional advertising. 11. Consider paying for keyword advertising on Google, Yahoo!, Bing and Facebook. Google AdWords for Video is also a very cost-effective and powerful tool for promoting YouTube videos. 12. If you have the budget, hire a YouTube video marketing company to help you plan and implement an online promotional campaign for your videos. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Video marketing. Free pdf download examples Page 3
  4. 4. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. Video marketing. Free pdf download examples Page 4
  5. 5. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5
  6. 6. Video marketing. Free pdf download examples Page 6
  7. 7. Video marketing. Free pdf download examples Page 6

    Be the first to comment

    Login to see the comments

  • LinhNguyen600

    Dec. 26, 2016

Views

Total views

2,958

On Slideshare

0

From embeds

0

Number of embeds

4

Actions

Downloads

82

Shares

0

Comments

0

Likes

1

×