Youtube marketing strategy
In this file, you can ref free useful materials about youtube marketing
strategy and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In his book Entrepreneur Magazine's Ultimate Guide to YouTube for
Business, marketing and public relations consultant Jason Rich show
you how to master the secrets of successful "YouTubers" and put your
brand, product or service in front of millions of potential viewers. In this
edited excerpt, the author outlines 12 ways you can promote and market
your small-business YouTube videos.
When it comes to marketing and promoting your small-businessYouTube
videos, follow these 12 basic strategies:
1. Start by using the tools available directly through YouTube. For
example, provide a detailed and accurate title and description to
each of your videos, and associate tags (keywords) that are directly
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2. Use a call to action within your videos to encourage people to
like, rate, comment on and share your videos.
3. Begin by promoting your videos to the people you know,
including your real-life friends, relatives, customers and clients.
Ask these people to watch your video(s) and share them with their
4. Take advantage of the power and capabilities of the online social
networking sites to promote your videos. As a spokesperson for
your company, for example, become active on Facebook, Google+
and Twitter, as well as other relevant services. Be sure to create an
online presence for your business on Facebook and/or Google+, and
then use that presence to promote your videos.
5. Incorporate your videos into your own company’s website and
6. Share links to your videos with your existing customers or clients
via opt-in email.
7. Use public relations techniques, such as using press releases to
contact bloggers, editors, reporters and producers in order to
generate free media coverage for your videos in mainstream media,
as well as in blogs that cater to your target audience.
8. Get your videos (and your YouTube Channel page) listed with
the major search engines, including Google, Yahoo! and Bing, and
then focus on SEO strategies to get the best possible listing
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9. Try to collaborate on videos with other companies that are
already utilizing YouTube effectively and that are targeting the
same audience, but that are not in direct competition with you. This
will allow you to capture the attention of your collaborator’s
viewers and subscribers.
10. Start promoting your YouTube channel within your company’s
printed catalogs, brochures, and sales materials, as well as within its
existing traditional advertising.
11. Consider paying for keyword advertising on Google, Yahoo!,
Bing and Facebook. Google AdWords for Video is also a very cost-effective
and powerful tool for promoting YouTube videos.
12. If you have the budget, hire a YouTube video marketing
company to help you plan and implement an online promotional
campaign for your videos.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
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Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
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#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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